ABOUT OUR AUTHORS

Mae Rice

Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture.
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Why Data + Gut Instinct > Data

Mae Rice
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April 19, 2022
We’ve seen a lot of chatter about marketers trusting their guts lately — but performance data matters, too. Here are some Twitter-inspired tips on balancing instincts and measurement.

The Top Social Platforms for Freelancers

Mae Rice
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April 19, 2022
Freelancers love to promote themselves on Facebook, but YouTube and LinkedIn are hot on its tail, according to a Payoneer study of 2,000 freelancers.

When Is Marketing Mix Modeling Most Worthwhile?

Mae Rice
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April 19, 2022
Marketing mix modeling (MMM) takes more setup than native dashboards — but it offers clearer, less biased insights into each channel’s incremental impact, too. We asked Recast co-founder Michael Kaminsky when it’s most impactful.

March’s Most Hired Marketing Roles

Mae Rice
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April 4, 2022
Email marketers and content marketers had a great March, according to MarketerHire data. Why? We asked our team for their theories.

The Power of the Faceless Influencer

Mae Rice
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April 4, 2022
Influencers who spotlight their creativity — not themselves — are often more relatable and trusted than the ubiquitous lifestyle influencer, according to a new Imgur report. We dug into why, and why it matters for marketers.

How To Draw 20M+ Visitors With a Branded Metaverse Experience

Mae Rice
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March 22, 2022
No need to wait for Meta’s metaverse — peek inside the process Kimb Luisi and Dan Young used to build Alo Yoga’s Roblox mindfulness retreat.

Forced Influencer Marketing… Works!

Mae Rice
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March 15, 2022
On TikTok, Doja Cat sang a Taco Bell jingle with… a grimace, honestly, and a disclaimer that it was “contractual.” But that wasn’t a marketing misstep.

4 Tactics That Grew MIT’s Social Audience to 4M+

Mae Rice
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March 15, 2022
MIT has a bigger social following than schools 3X its size. How did they accumulate such internet fame? We asked MIT’s director of social strategy, Jenny Fowler.

The End of Instagram Giveaways

Mae Rice
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March 8, 2022
“Follow and comment for a chance to win!” We’ve all seen brand accounts (and Kardashians!) push messages like this — but this growth hack is on the outs.

The Marketing Metrics Marketers “Always” Check

Mae Rice
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March 1, 2022
There are only two metrics marketing teams check “always/continuously,” according to the 2021 CMO Survey. Which ones are they, and why? We broke it down.

Applebee’s Worst Media Buy

Mae Rice
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March 1, 2022
A festive Applebee’s ad appeared picture-in-picture in live news about Russia’s invasion of Ukraine — and the jarring placement went viral. Here’s how Applebee’s and CNN responded.

Disney Plans To “Build Community”… Literally

Mae Rice
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February 22, 2022
This week, Disney unveiled plans for Storyliving, a Disney-branded Palm Springs town. It’s pretty! But Twitter also found it pretty creepy. Here’s why.

What Type of Influencer Do Adults Under 40 Trust Most?

Mae Rice
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February 15, 2022
YouTubers are the most trusted public figures for Millennials and Gen Z. What makes them stand out as reliable sources? We dug into it, and what it means for marketers.

The New Mainstream, According to Super Bowl Ads

Mae Rice
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February 15, 2022
Super Bowl ads cost so much and reach so many people that they’re usually “basic.” In 2022, turns out crypto and EVs are basic!

4 Reasons Marketing Isn’t Like Dating (Sorry!)

Mae Rice
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February 8, 2022
It’s a #MarketingTwitter meme at this point: Marketing is just like dating. But is it really? Not according to B2B marketer Sara Pion.

Marketing Operations for Startups: The Ultimate Guide

Mae Rice
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February 3, 2022
At a startup, "marketing operations" isn't usually in anyone's job title, but marketing still needs to run efficiently. How do you know if it does — and if it doesn't, how do you level up operationally? We asked three experts.

People Want to Shop Sustainably. But Do They Really Do It?

Mae Rice
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February 1, 2022
Studies show that Americans care about the environment — but have trouble translating their eco-friendly preferences into purchases.

What the Heck Is Taylordle?!

Mae Rice
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February 1, 2022
Wordle is having a moment — and now we have a Taylor Swift-themed version. Does that make branded word games the future of marketing? Not exactly.

3 Ways West Elm Caleb Boosted West Elm’s Brand

Mae Rice
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January 25, 2022
This week, the villain of TikTok is a (self-described) West Elm furniture designer. Could his internet infamy possibly be a good thing for West Elm’s brand?

3 A/B Testing Tips From a Wharton Professor

Mae Rice
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January 25, 2022
A marketing professor at University of Pennsylvania’s Wharton School dug into data from 2,500+ Optimizely A/B tips for a recent paper — and shared some best practices with us.

How Shein Broke Away from the Competition

Mae Rice
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January 18, 2022
Fast fashion retailer Shein outpaces top competitors like Zara, H&M and ASOS — in terms of search traffic, at least. Here are three ways Shein wins at search.

Should You Pay People Crypto To Opt Into Your Marketing?

Mae Rice
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January 18, 2022
Permission.io’s CEO Charlie Silver thinks so — and his company has launched a new DSP, Permission Ads, that can do it at scale. Like, Google Ads’ scale.

MarketerHire Hiring Trends: January 2021 Edition

Mae Rice
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February 7, 2021
In the first month of 2021, email marketers and content marketers took up larger slices of the hiring pie, while paid social media marketing hires dropped MoM.

3 Things Amanda Natividad Learned From SparkToroing Her Own Twitter

Mae Rice
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January 11, 2022
Natividad is VP of Marketing at SparkToro — but this was her first time using her company’s audience research tool on her audience of 58K. Here are her top takeaways.

3 Key Factors Complicating Cannabis Marketing

Mae Rice
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March 14, 2021
Cannabis products might be trendy, but they're surprisingly challenging to market. Marketing a double-edged sword for cannabis brands, with increased competition on one side and a regulatory maze on the other.

The Top 5 E-Comm Channels of 2021, by Web Traffic (and Market Share)

Mae Rice
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January 4, 2022
Amazon, eBay and Walmart were the biggest e-commerce channels in 2021 — no matter how you look at the data. So is it still possible to dominate e-comm with one premium brand?

How Jordans Transcended Ads

Mae Rice
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January 4, 2022
Nike could run paid campaigns for its Air Jordans, but we haven't seen a paid Jordans ad in years (or ever). MarketerHire asked sneakerheads why that might be.

4 New Year’s Resolutions for B2B Marketers

Mae Rice
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January 4, 2022
Want to impress a fresh generation of B2B buyers? Pare back the investment in press releases and tap into pop culture references and powerhouses like TikTok.

What’s More Popular: McDonald’s or Taco Bell?

Mae Rice
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December 21, 2021
Do people go to Google more often looking for Big Macs or for a Cheesy Gordita Crunch? We dug into the Google Trends data — and it was more complicated than we expected!

Are 48-Hour Ads the New Normal?

Mae Rice
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December 21, 2021
Ryan Reynolds’ agency turned around Peloton’s viral (and now vanished) Mr. Big ad in two days. Can other creatives follow this playbook — and should they?

How a Deathtech Startup Got 1M+ TikTok Followers

Mae Rice
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December 14, 2021
Eterneva makes memorial diamonds from people’s (and pets’) ashes. Not your typical TikTok brand — but they’ve gotten more likes on the platform than Nike.

Spotify Wrapped — But Turned Up to 11

Mae Rice
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December 7, 2021
The copywriting on Spotify users’ end of year playlists inspired some fanfiction this week. It was so highkey fire that we had to lightly censor it! 😳

The Great Resignation? More Like the Freelance Revolution [Report]

Mae Rice
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December 7, 2021
Many marketers have quit their jobs this year, and according to our survey of 600+ marketing decision-makers, organizations are adapting — and thriving! — by hiring freelance marketers.

How Ocean Spray Does Thanksgiving

Mae Rice
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November 24, 2021
Cranberry sauce and Ocean spray are basically synonyms — and both gets a surge of attention every Thanksgiving. But Ocean Spray takes a laidback approach to the holiday, and lets fans' tweets do the talking.

The BFCM Forecast Looks... Sunny?!

Mae Rice
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November 24, 2021
Despite talk about #Shipocalypse 2.0 and the end of Black Friday, this coming weekend is looking more lucrative than ever for e-commerce — and sales are still the norm, according to Arka founder Phillip Akhzar

Why Is Klarna Growing So Fast?

Mae Rice
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November 16, 2021
The whole buy-now-pay-later sector is growing, but Klarna’s on another level. Since January 2020, monthly spend on the platform more than 14Xed. Why?

Dessert: A New Marketing Channel?

Mae Rice
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November 9, 2021
Fortune cookie ads might feel like proof marketing has (finally!) gone too far. But this type of spon inside fortune cookies has actually been around for decades.

5 Pros and Cons of DIYing an Ad Platform

Mae Rice
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November 9, 2021
Building an owned ad ecosystem can pay off big-time. But first you have to face challenges, from dumb algorithms to a sales team pivot, says James Borow.

How Facebook Stayed Afloat in Q3

Mae Rice
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November 2, 2021
Facebook’s algorithm served iOS devices fewer advertisements in Q3, according to data from 20 Facebook Ads accounts that spent a combined total of $37.1 million.

What if Meta Is Cool? 🤔

Mae Rice
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November 2, 2021
Every other tweet last week poked fun at Facebook’s new name — but one brave tweeter noticed some silver linings. Let’s examine the two main ones he found, and a few others we brainstormed at MarketerHire.

How To Market Books on TikTok, According to a #BookTokker

Mae Rice
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October 26, 2021
Where do bestseller lists get made? Increasingly, on TikTok, according to a creator who catapulted a 2019 novel onto the 2021 bestseller lists. Here's everything you need to know about #BookTok.

Nostalgic for Old Paid Digital Prices? They’re Gone.

Mae Rice
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October 19, 2021
Since iOS 14.5, the cost of paid ads has risen dramatically for e-commerce marketers, a new report says — even when they target iOS users who opt into tracking.

3 Ways Popeyes Got “Hottie Sauce” Right

Mae Rice
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October 19, 2021
Megan Thee Stallion just launched a new “Hottie Sauce” with Popeyes. Why is it so perfect? We asked our in-house expert on celebrity-branded fast food.

Are Mobile Apps the Next Big E-Comm Channel?

Mae Rice
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October 19, 2021
Apple's privacy updates have shaken up paid social media marketing, and now email marketing. What's an e-commerce business to do? Maybe a mobile app is the answer.

Is Mayo the New Oatmilk?

Mae Rice
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October 13, 2021
The suggestion of drinking mayonnaise or adding it to coffee gives people an almost immediate gag-reflex. That might be why it works as an engagement-driving strategy.

Can Promoted Tweets Boost Your Personal Brand?

Mae Rice
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October 13, 2021
Liron Shapira, co-founder and CEO of Relationship Hero, has been running paid Twitter tests to find out. He let us peek inside his experiment. (Current cost per follower? $50.)

The New Paid Social Playbook

Mae Rice
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October 6, 2021
iOS 14.5 is nearly six months old. Time flies when you… can’t target your ideal customer! Here’s how the pros are adapting to privacy-first paid social.

Taboola Is Worth $2.6B. Is It Worth Reconsidering?

Mae Rice
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September 29, 2021
Is Taboola truly an “eyeballs without conversions” advertising platform? We’ve heard plenty of marketers complain about it, but according to a former power-user, it has its upsides.

Is iOS 15’s Buzziest Feature… Digital Rain?

Mae Rice
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September 23, 2021
The new rain in the weather app is definitely really cool. But for marketers, the buzziest feature is something less visible: Mail Privacy Protection.

The Different Types of Marketing Explained (2022)

Mae Rice
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September 22, 2021
Learn about the different marketing types available to drive sales for 2022 and beyond.

How REI, Allbirds and Bearaby Do Black Friday

Mae Rice
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September 22, 2021
Black Friday doesn’t have to be about slashing prices — and this year, supply chain slowdowns mean it kind of can’t be. Luckily, there’s an alternative playbook you can try.

The Opposite of Creativity

Mae Rice
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September 15, 2021
Marketers always complain that it’s hard to cut through the noise. One Twitter user has an answer for this all-too-common pain point. It’s a joke… or is it?

Does Black Friday Even Make Sense Anymore?

Mae Rice
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September 15, 2021
Black Friday 2021 could be our most dysfunctional yet, thanks to clogged ports and limited manufacturing bandwidth. Could this be the end of BFCM? We asked Cart.com’s VP of Logistics, Jay Sauceda.

Halara TikTok Ads: The Marketing Mystery of Our Time

Mae Rice
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September 9, 2021
How does Halara have enough money to fully saturate TikTok with advertisements? They’re even targeting middle-aged men… and they make athleisure for women.

Did Apple Tank Its Own App Store Ads?

Mae Rice
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September 2, 2021
Apple isn't known for shooting itself in the foot, but its app store ad revenues have been on the decline, and iOS 14.5 seems to have made things worse. Is it self-sabotage or a blip?

How Bearaby Markets Its Cozy Weighted Blankets Year-Round

Mae Rice
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August 31, 2021
Bearaby's weighted blankets are most popular in winter — when paid ad prices are at their highest. That's a challenge the company's marketing team tackles with SEO, earned media, CRO, and... hedgehogs?!

What Makes a Full-Time Marketing Job Sticky?

Mae Rice
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August 24, 2021
Believe it or not, full-time marketing roles still exist — but fewer and fewer experienced marketers want one, especially long-term. We asked growth marketer Juda Borrayo what makes a full-time role worth staying in.

Can Influencers Get Us Vaxxed?

Mae Rice
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August 17, 2021
Influencer campaigns have done a lot. But can they make COVID-19 vaccines cool? We walked through the pros and cons of the White House's new "influencer army" with an expert in the field.

Hiring Trends for July 2021

Mae Rice
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August 10, 2021
Demand for marketing in July is always a little... different than in other months. Last month, that was great news for growth marketers, according to our numbers.

The Quietest Rivalry in Soda

Mae Rice
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August 10, 2021
Coca-Cola is on Twitter, and 7UP has a verified Instagram, but the root beer brands are... where, exactly? A recent tweet made us wonder, so we took a look into how root beer is (or isn't!) marketed.

Did GDPR Prepare the EU for iOS14.5?

Mae Rice
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August 10, 2021
Marketers in the EU have spent the past three years working on the privacy-first web. GDPR taught them early how to work with opt-in buttons and the like. But iOS 14.5 is a different story.

Amazon Selling Got 2X More Competitive Since 2017

Mae Rice
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August 4, 2021
It's not your imagination. There are more sellers on Amazon every day, and they're all competing for shoppers' attention. But what does that mean for their profits — and Amazon's?

The Ultimate Social Media Credential...

Mae Rice
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August 4, 2021
How does one master social media? Well, you could use it... or apparently go to school for it. But should you? That's a hot topic on #MarketingTwitter.

Chip and Joanna Gaines' Small-Town Turnaround Playbook

Mae Rice
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August 4, 2021
What comes to mind first when we say, "Waco, TX?" If it's Chip and Joanna Gaines, or the HGTV show "Fixer Upper," that's their expert rebrand at work.

Creators Aren't Salespeople

Mae Rice
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July 28, 2021
In the creator economy, it's possible to be a full-time influencer. But... where does the money come from? Not from affiliate links, according to a survey of 2,000 creators.

Marketing vs. Advertising: Can You Spot the Difference?

Mae Rice
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July 28, 2021
Marketing and advertising aren't synonyms — all advertising is marketing, but not all marketing is advertising. Inspired by a tweet, we dug into the distinction.

3 Predictions about Facebook’s Thanos-Level Ad Algo

Mae Rice
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July 28, 2021
Now that iOS 14.5 has launched, Facebook's ad targeting algorithm has less data to train on. How will that impact its performance? Surge AI founder and data scientist Ferris Jumah gave us his predictions.

Should You Test Tinder Ads?

Mae Rice
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July 21, 2021
Tinder is a dating app, but it's also an advertising platform — and it's seeing an engagement bump this year. (Plus, it has a ton of first-party data, which can't hurt its ad targeting capabilities.)

Move Over, Regular Fish!

Mae Rice
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July 21, 2021
Tinned fish has suddenly become the official food of "hot girls" everywhere — and marketing has to be involved. But who's the marketing push coming from? We did some research.

How Magic Spoon Competes with Big Cereal

Mae Rice
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July 21, 2021
Cereal has been a sleepy category for years. Enter: Magic Spoon, a DTC brand that disrupted cereal as we know it, and grew 100%+ last year. Here's how they did it.

The Most In-Demand Marketing Freelance Jobs in April 2021

Mae Rice
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May 11, 2021
Last month, we saw an uptick in demand for three of our roles. Our working theory: This was preparation for Apple’s privacy update, which launched on April 26 with iOS14.5.

The Most In-Demand Marketing Freelance Jobs in March 2021

Mae Rice
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April 6, 2021
Growth marketer is always our most-hired marketing role at MarketerHire — and March was no exception. Just like they did in February, growth marketers made up about a 1/3 of all hires.

The Most In-Demand Marketing Freelance Jobs in February 2021

Mae Rice
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March 7, 2021
Companies hired a lot of growth marketers, per usual — but growth marketer hiring was actually down, month over month. Here's what took its place.

The Most In-Demand Marketing Freelance Jobs in December 2020

Mae Rice
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January 10, 2021
Growth marketers dominated in December 2020. More than a third of all the expert freelance marketers hired through our platform in December were growth marketers.

The Most In-Demand Marketing Freelance Jobs in November 2020

Mae Rice
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December 6, 2020
We took a look at the roles our clients filled through us in November, and turned the data into a pie chart. Our big-picture takeaway: It’s sliced surprisingly evenly.

Which Marketing Role Saw the Biggest Demand Spike in June?

Mae Rice
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July 13, 2021
Brand marketing was in high demand in June 2021. That might be because nailing brand marketing is *central* to diversification efforts.

It’s No Fun Being Director of Denial

Mae Rice
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July 13, 2021
If you see a job description start to trend, take a closer look. Take the job, and you might be expected to turn back time and make Facebook ads work like they used to.

So You Had Product-Market Fit in 1995. What Now?

Mae Rice
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July 14, 2021
You probably remember Turbie Twist's '90s infomercials. What's the company up to now? Wading into e-commerce — and its storied past is its secret weapon.

The Case for SEO

Mae Rice
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May 11, 2021
Sure, zero-click Google searches are up. But optimizing longform content for search is still absolutely worth it, explains MarketerHire's director of marketing, Tracey Wallace.

Is Every Marketer About to Quit Their Job?

Mae Rice
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July 6, 2021
Some say marketing has a "Great Resignation" coming. Is it overhyped? We surveyed our newsletter readers to see how many are actually planning to quit their jobs.

This Is Why You Can’t Find a Head of Growth

Mae Rice
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May 25, 2021
Heads of growth are more in-demand than ever, but companies — especially startups — are struggling to fill the role. Delivering Value's Andrew Capland filled us in on why.

Every Major Marketing Channel, In One Infographic

Mae Rice
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June 30, 2021
Which marketing channels should you invest in if most people could buy your product but not everyone is actively looking for it? We have a graphic for that.

To Find Marketing's Next Big Thing, Look to Hip Hop

Mae Rice
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June 30, 2021
Rappers kickstarted mobile marketing as we know it — and they're usually a step ahead of the marketing industry. We talked to Trapital's Dan Runcie about why.

What If Instagram Like Counts Disappear?

Mae Rice
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March 7, 2021
Instagram has been testing hiding like counts on posts. What would this mean for brand accounts — and Instagram ads? We asked Ben-Nun, a digital marketer who's spent $10M+ on Instagram.

Is Apple's iOS14.5 the End of Paid Social As We Know It?

Mae Rice
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May 18, 2021
We asked Nick Shackelford, managing partner at Structured Social, if iOS14.5 has hurt paid social performance data as badly as experts predicted. It's even worse than expected, he said — but the only way out is through.

Do You Even Meme, Bro?

Mae Rice
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June 23, 2021
In a survey taken on a random day in 2020, eMarketer found that the majority of Gen Z-ers, and about a third of all respondents, had seen a meme that day.

How to Become America’s Favorite Intern

Mae Rice
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June 23, 2021
It feels like this email lifted HBO Max’s brand — and shifted American culture as we know it — at least as much as Mare of Easttown. And it was way cheaper.

The Dark Side of Scalability, According to Nik Sharma

Mae Rice
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June 23, 2021
“In order to succeed you need to do things that DON'T scale.” DTC growth marketer Nik Sharma tweeted that back in 2017 — and he says it’s just as true today.

Inside Oat Milk's Ascent

Mae Rice
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June 16, 2021
Search interest in oat milk hit a major peak in March this year, according to Google Trends. What happened?

How Proud Is Your Brand?

Mae Rice
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June 16, 2021
When we asked if your brand’s logo “goes rainbow” in June, only 33% of you said yes — 67% said you skip it.

Should Shopify Merchants Care About the Latest Integrations?

Mae Rice
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June 16, 2021
Shopify has been making headlines for recent partnerships. Investors are excited. But what do these updated integrations actually mean for Shopify merchants’ marketing?

TikTok's Superpower Might Be Marketing Beauty Products

Mae Rice
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February 26, 2021
How did The Ordinary achieve its sky-high valuation? Well, it helps that the brand's products have gone viral on TikTok (where it's also verified, natch). We got Doe Lashes founder Jason Wong's take on why TikTok's so powerful in the beauty space.

Does Marketing Get Any R-E-S-P-E-C-T?

Mae Rice
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June 8, 2021
Selling the concept of marketing to leadership is such a major pain point.

Hiring Trends Data: May 2021’s Paid Search Surge

Mae Rice
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June 8, 2021
Paid search is hot — and that extends beyond search engines to Amazon’s searchable e-commerce interface.

How one app used Lil Nas X to boost their TikTok ROI

Mae Rice
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June 8, 2021
“The [Venn diagram] of people that are interested in Lil Nas X and… hologram technology is pretty much a circle."

West Elm’s Crisis Marketing Playbook

Mae Rice
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April 13, 2021
Furniture retailer West Elm has been having… problems. Customers have been railing on their quality and service for years, and the pandemic led to the kind of shipping delays that make DTC brands weep. Why, then, are they doing better than ever? It’s all about marketing, my friend.

How to rediscover product-market fit again (and again) (and again)

Mae Rice
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March 21, 2021
Pre-pandemic, Ministry of Supply was building a modern workwear brand full of crisp-yet-travel-ready clothing — a brand that COVID could’ve crushed. How did they live to tell the tale? It all starts with spotting the four horsemen of a market shift.

Patio furniture is hot this winter?!

Mae Rice
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December 13, 2020
Most outdoor furniture retailers don’t increase marketing spend in winter months. So why did Outer, a DTC outdoor furniture company, double down on holiday marketing last winter? Founder Jiake Liu explained his strategy that led to millions in sales — and a $10.5M Series A this year.

Inside John Deere's UGC Empire

Mae Rice
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May 20, 2021
On Instagram and TikTok, everyone wants to show off their John Deere tractor. Why? And what does that mean for the in-house marketing team? We asked John Deere's director of PR and social, Jen Hartmann.

A Code of Ethics for Marketers: An Interview with Ahrefs CMO Tim Soulo

Mae Rice
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April 29, 2021
We asked Ahrefs CMO Tim Soulo what "ethical marketing" means to him.