ABOUT OUR AUTHORS

Mae Rice

Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture.
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How to Handle Persistent Cold Outreach From Facebook Marketing Experts

Mae Rice
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January 21, 2021
Facebook Marketing Experts work for Meta and do cold outreach to Facebook Ads users. Like, a lot of it. Here’s how one agency owner deals with it.

Why Data + Gut Instinct > Data

Mae Rice
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April 19, 2022
We’ve seen a lot of chatter about marketers trusting their guts lately — but performance data matters, too. Here are some Twitter-inspired tips on balancing instincts and measurement.

The Top Social Platforms for Freelancers

Mae Rice
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April 19, 2022
Freelancers love to promote themselves on Facebook, but YouTube and LinkedIn are hot on its tail, according to a Payoneer study of 2,000 freelancers.

When Is Marketing Mix Modeling Most Worthwhile?

Mae Rice
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April 19, 2022
Marketing mix modeling (MMM) takes more setup than native dashboards — but it offers clearer, less biased insights into each channel’s incremental impact, too. We asked Recast co-founder Michael Kaminsky when it’s most impactful.

How To Draw 20M+ Visitors With a Branded Metaverse Experience

Mae Rice
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March 22, 2022
No need to wait for Meta’s metaverse — peek inside the process Kimb Luisi and Dan Young used to build Alo Yoga’s Roblox mindfulness retreat.

Forced Influencer Marketing… Works!

Mae Rice
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March 15, 2022
On TikTok, Doja Cat sang a Taco Bell jingle with… a grimace, honestly, and a disclaimer that it was “contractual.” But that wasn’t a marketing misstep.

Applebee’s Worst Media Buy

Mae Rice
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March 1, 2022
A festive Applebee’s ad appeared picture-in-picture in live news about Russia’s invasion of Ukraine — and the jarring placement went viral. Here’s how Applebee’s and CNN responded.

Disney Plans To “Build Community”… Literally

Mae Rice
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February 22, 2022
This week, Disney unveiled plans for Storyliving, a Disney-branded Palm Springs town. It’s pretty! But Twitter also found it pretty creepy. Here’s why.

What Type of Influencer Do Adults Under 40 Trust Most?

Mae Rice
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February 15, 2022
YouTubers are the most trusted public figures for Millennials and Gen Z. What makes them stand out as reliable sources? We dug into it, and what it means for marketers.

Marketing Operations for Startups: The Ultimate Guide

Mae Rice
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February 3, 2022
At a startup, "marketing operations" isn't usually in anyone's job title, but marketing still needs to run efficiently. How do you know if it does — and if it doesn't, how do you level up operationally? We asked three experts.

People Want to Shop Sustainably. But Do They Really Do It?

Mae Rice
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February 1, 2022
Studies show that Americans care about the environment — but have trouble translating their eco-friendly preferences into purchases.

3 Ways West Elm Caleb Boosted West Elm’s Brand

Mae Rice
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January 25, 2022
This week, the villain of TikTok is a (self-described) West Elm furniture designer. Could his internet infamy possibly be a good thing for West Elm’s brand?

3 A/B Testing Tips From a Wharton Professor

Mae Rice
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January 25, 2022
A marketing professor at University of Pennsylvania’s Wharton School dug into data from 2,500+ Optimizely A/B tips for a recent paper — and shared some best practices with us.

How Jordans Transcended Ads

Mae Rice
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January 4, 2022
Nike could run paid campaigns for its Air Jordans, but we haven't seen a paid Jordans ad in years (or ever). MarketerHire asked sneakerheads why that might be.

What’s More Popular: McDonald’s or Taco Bell?

Mae Rice
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December 21, 2021
Do people go to Google more often looking for Big Macs or for a Cheesy Gordita Crunch? We dug into the Google Trends data — and it was more complicated than we expected!

The Great Resignation? More Like the Freelance Revolution [Report]

Mae Rice
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December 7, 2021
Many marketers have quit their jobs this year, and according to our survey of 600+ marketing decision-makers, organizations are adapting — and thriving! — by hiring freelance marketers.

Are Mobile Apps the Next Big E-Comm Channel?

Mae Rice
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October 19, 2021
Apple's privacy updates have shaken up paid social media marketing, and now email marketing. What's an e-commerce business to do? Maybe a mobile app is the answer.

The Different Types of Marketing Explained (2023)

Mae Rice
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September 22, 2021
Learn about the different marketing types available to drive sales for 2023 and beyond.

The Quietest Rivalry in Soda

Mae Rice
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August 10, 2021
Coca-Cola is on Twitter, and 7UP has a verified Instagram, but the root beer brands are... where, exactly? A recent tweet made us wonder, so we took a look into how root beer is (or isn't!) marketed.

Chip and Joanna Gaines' Small-Town Turnaround Playbook

Mae Rice
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August 4, 2021
What comes to mind first when we say, "Waco, TX?" If it's Chip and Joanna Gaines, or the HGTV show "Fixer Upper," that's their expert rebrand at work.

Marketing vs. Advertising: Can You Spot the Difference?

Mae Rice
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July 28, 2021
Marketing and advertising aren't synonyms — all advertising is marketing, but not all marketing is advertising. Inspired by a tweet, we dug into the distinction.

How Magic Spoon Competes with Big Cereal

Mae Rice
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July 21, 2021
Cereal has been a sleepy category for years. Enter: Magic Spoon, a DTC brand that disrupted cereal as we know it, and grew 100%+ last year. Here's how they did it.

It’s No Fun Being Director of Denial

Mae Rice
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July 13, 2021
If you see a job description start to trend, take a closer look. Take the job, and you might be expected to turn back time and make Facebook ads work like they used to.

This Graph Made Us Feel Sorry for Facebook

Mae Rice
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May 25, 2021
Time spent on Facebook is falling, a recent report says. Meanwhile, ad budgets are still reeling from the pandemic, but Facebook CPMs are also on the rise.

Do You Even Meme, Bro?

Mae Rice
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June 23, 2021
In a survey taken on a random day in 2020, eMarketer found that the majority of Gen Z-ers, and about a third of all respondents, had seen a meme that day.

The Dark Side of Scalability, According to Nik Sharma

Mae Rice
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June 23, 2021
“In order to succeed you need to do things that DON'T scale.” DTC growth marketer Nik Sharma tweeted that back in 2017 — and he says it’s just as true today.

Inside Oat Milk's Ascent

Mae Rice
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June 16, 2021
Search interest in oat milk hit a major peak in March this year, according to Google Trends. What happened?

Does Marketing Get Any R-E-S-P-E-C-T?

Mae Rice
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June 8, 2021
Selling the concept of marketing to leadership is such a major pain point.

A Code of Ethics for Marketers: An Interview with Ahrefs CMO Tim Soulo

Mae Rice
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April 29, 2021
We asked Ahrefs CMO Tim Soulo what "ethical marketing" means to him.

Inside the Rebrand That Got Everyone to Move to Miami

Mae Rice
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February 19, 2021
As remote work goes mainstream, cities need competitive brands more than ever. Miami’s Republican mayor, Francis Suarez, is seizing the moment and using a multi-channel strategy to reinvent his city.

10 Email Marketing Tips from Media's Newsletter Guru

Mae Rice
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January 28, 2021
Email consultant Dan Oshinsky has launched newsletters for the New Yorker and BuzzFeed — and he's learned a few things about how to do email right.

Marketing Freelancer, Agency or Full-Time Hire? [Quiz]

Mae Rice
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January 20, 2022
We dug into the pros and cons of each type of marketing talent. Yep, even freelancers — our specialty. And if all these tradeoffs just make you feel more indecisive, the quiz at the end will help!

Should Marketers Prepare for a Holiday Shipping Crisis?

Mae Rice
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December 9, 2020
Yes — but there are practical things you can do to sync your marketing and your logistics capabilities.

6 DTC Marketing Trends to Watch in 2023

Mae Rice
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March 9, 2022
This will be the year of custom chatbots, NFT loyalty programs and much more, according to DTC operators including Nik Sharma and Jones Road Beauty’s Cody Plofker.