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Data Snack

Hiring Trends for July 2021

June 18, 2021
Mae Rice

Demand for marketing in July is always a little... different than in other months. Last month, that was great news for growth marketers, according to our numbers.

Table of Contents

Which MarketerHire roles got hired more in July than in June? Less?

First, some context: July is a weird month for e-commerce. It’s the peak of the summer sales slump. Everyone is on vacation — sometimes entire companies

That said, this month…

  • Growth marketer’s slice of the hiring pie grew just shy of 40%.
  • Brand marketers — who had a moment in June! — collapsed back into the “Other” slice.
  • Content marketers did too. 
Source: MarketerHire

Why growth grew

Growth marketers have been MarketerHire’s most-hired role every month since we started monitoring hiring trends. It’s no surprise they’re in demand.

Why the dominance in July, though — the month where nothing surges?

Everyone’s angling to get a piece of the growing e-commerce pie, our sales team noticed — maybe prompted by this forecast from Web Smith.

Specifically, they’re gearing up for aggressive growth during the back-to-school and holiday rushes. 

Our takeaway? 

For marketers, the holiday season — and growth marketer season — never really ends. 

And if it does, it restarts on the fourth of July.

Mae Rice
about the author

Mae Rice is senior editor at MarketerHire. A long-time content marketer, she enjoys interviewing marketing experts and learning about the weird and wonderful feedback loops that connect marketing and culture. She also loves any ad that makes her say "Huh?!" — especially Tim and Eric's ad for Totino's pizza rolls, which she watches way more often than you would think.

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