Which MarketerHire roles got hired more in July than in June? Less?
First, some context: July is a weird month for e-commerce. It’s the peak of the summer sales slump. Everyone is on vacation — sometimes entire companies.
That said, this month…
- Growth marketer’s slice of the hiring pie grew just shy of 40%.
- Brand marketers — who had a moment in June! — collapsed back into the “Other” slice.
- Content marketers did too.
Why growth grew
Growth marketers have been MarketerHire’s most-hired role every month since we started monitoring hiring trends. It’s no surprise they’re in demand.
Why the dominance in July, though — the month where nothing surges?
Everyone’s angling to get a piece of the growing e-commerce pie, our sales team noticed — maybe prompted by this forecast from Web Smith.
Specifically, they’re gearing up for aggressive growth during the back-to-school and holiday rushes.
For marketers, the holiday season — and growth marketer season — never really ends.
And if it does, it restarts on the fourth of July.