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We love this data visualization from B2B agency Right Percent — it’s so genuinely useful!
Find your quadrant, throw a dart at it, and you’ll probably land on a decent marketing strategy.
The infographic (ta-da!)
For maximum transparency, Right Percent even published their source data.
Three fun facts we gleaned from the data
- The channel with the most ad spend? Paid Google search, with 23% more spend than Facebook Ads.
- Reddit is the only channel on this graphic bringing in less than $1T a year. In 2020, it made $170M.
- Newspaper and magazine ads see nearly 2X the spend of Bing. Who said print was dead (...or that Bing was alive?)
The more you know… the more you worry about Reddit! 🌈