By continuing to use this site you agree to our Cookies Policy.
Data Snack

Every Major Marketing Channel, In One Infographic

June 18, 2021
Mae Rice

Which marketing channels should you invest in if most people could buy your product but not everyone is actively looking for it? We have a graphic for that.

Table of Contents

This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

We love this data visualization from B2B agency Right Percent — it’s so genuinely useful!

Find your quadrant, throw a dart at it, and you’ll probably land on a decent marketing strategy.

The infographic (ta-da!)

Source: Right Percent


For maximum transparency, Right Percent even published their source data

Three fun facts we gleaned from the data

  1. The channel with the most ad spend? Paid Google search, with 23% more spend than Facebook Ads.
  2. Reddit is the only channel on this graphic bringing in less than $1T a year. In 2020, it made $170M.
  3. Newspaper and magazine ads see nearly 2X the spend of Bing. Who said print was dead (...or that Bing was alive?)

The more you know… the more you worry about Reddit! 🌈

Mae Rice
about the author

Mae Rice is senior editor at MarketerHire. A long-time content marketer, she enjoys interviewing marketing experts and learning about the weird and wonderful feedback loops that connect marketing and culture. She also loves any ad that makes her say "Huh?!" — especially Tim and Eric's ad for Totino's pizza rolls, which she watches way more often than you would think.

Hire a Marketer
Join MarketerHire Today
We'll match you with a perfect expert.