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Do you need a master’s degree to be a great social media manager?

This week, Wall Street Journal columnist Christopher Mims suggested you might, igniting a #MarketingTwitter controversy so powerful, it made Tumblr relevant again.

Don’t stay in school, kids...

Social media marketer Jodie Scarborough is joking above... but she’s also right, according to other SMMs (and MarketerHire’s vetting criteria). 

Experience using actual social platforms is more important to a social media career than any course.  

Social media marketing salaries won’t necessarily pay off grad school loans, either — the average social media director makes about $68K, according to Glassdoor.

Our takeaway? 

Some people have had good experiences in social media masters programs, but when in doubt — drop out! 

The field changes so fast, your whole grad school curriculum could be irrelevant by the time you graduate.