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Social Media Marketing
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Do You Even Meme, Bro?

Mae Rice
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June 23, 2021
Do You Even Meme, Bro?
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This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

Maybe it goes without saying, but memes are everywhere. They’re part of our daily media diets.

In a survey taken on a random day in 2020, eMarketer found that the majority of Gen Z-ers, and about a third of all respondents, had seen a meme that day.

So, in an effort to get seen, too… should marketers hop on the meme train?

  • The upside: Memes can essentially function as a growth hack, getting brands epic organic reach on meme tweets, TikToks set to viral sounds, and more.
  • The downside: Not every brand can nail a joke. Plus, memes with unexpected backstories or political connotations can create brand safety issues, eMarketer noted.

Do you use memes in your marketing campaigns?

Mae RiceMae Rice
Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture.
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Do You Even Meme, Bro?

February 27, 2023
Mae Rice

In a survey taken on a random day in 2020, eMarketer found that the majority of Gen Z-ers, and about a third of all respondents, had seen a meme that day.

Table of Contents

This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

Maybe it goes without saying, but memes are everywhere. They’re part of our daily media diets.

In a survey taken on a random day in 2020, eMarketer found that the majority of Gen Z-ers, and about a third of all respondents, had seen a meme that day.

So, in an effort to get seen, too… should marketers hop on the meme train?

  • The upside: Memes can essentially function as a growth hack, getting brands epic organic reach on meme tweets, TikToks set to viral sounds, and more.
  • The downside: Not every brand can nail a joke. Plus, memes with unexpected backstories or political connotations can create brand safety issues, eMarketer noted.

Do you use memes in your marketing campaigns?

Mae Rice
about the author

Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture.

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