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Trends

Do You Even Meme, Bro?

June 18, 2021
Mae Rice

In a survey taken on a random day in 2020, eMarketer found that the majority of Gen Z-ers, and about a third of all respondents, had seen a meme that day.

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Maybe it goes without saying, but memes are everywhere. They’re part of our daily media diets.

In a survey taken on a random day in 2020, eMarketer found that the majority of Gen Z-ers, and about a third of all respondents, had seen a meme that day.

So, in an effort to get seen, too… should marketers hop on the meme train?

  • The upside: Memes can essentially function as a growth hack, getting brands epic organic reach on meme tweets, TikToks set to viral sounds, and more.
  • The downside: Not every brand can nail a joke. Plus, memes with unexpected backstories or political connotations can create brand safety issues, eMarketer noted.

Do you use memes in your marketing campaigns?

Mae Rice
about the author

Mae Rice is senior editor at MarketerHire. A long-time content marketer, she enjoys interviewing marketing experts and learning about the weird and wonderful feedback loops that connect marketing and culture. She also loves any ad that makes her say "Huh?!" — especially Tim and Eric's ad for Totino's pizza rolls, which she watches way more often than you would think.

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