This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

Maybe it goes without saying, but memes are everywhere. They’re part of our daily media diets.

In a survey taken on a random day in 2020, eMarketer found that the majority of Gen Z-ers, and about a third of all respondents, had seen a meme that day.

So, in an effort to get seen, too… should marketers hop on the meme train?

• The upside: Memes can essentially function as a growth hack, getting brands epic organic reach on meme tweets, TikToks set to viral sounds, and more.
• The downside: Not every brand can nail a joke. Plus, memes with unexpected backstories or political connotations can create brand safety issues, eMarketer noted.

Do you use memes in your marketing campaigns?

• Yes
• No