We took a look at the roles our clients filled through us in November, and turned the data into a pie chart.
Our big-picture takeaway: It’s sliced surprisingly evenly. “I’d say this reflects how balanced companies are realizing their marketing teams have to be,” said MarketerHire CEO Chris Toy.
I’d say this reflects how balanced companies are realizing their marketing teams have to be.
A few smaller trends stuck out, too:
Growth marketers topped the (pie) chart.
Customers were building out their holiday strategies, and getting a head start on 2021 planning.
Email marketers had a strong month.
Clients tried to avoid skyrocketing social CPMs by investing in an owned channel, but…
Paid social media marketers were slightly more popular in the end.
The CPMs are high, but for some, the ROI is worth it.
Content marketers were more popular than paid search marketers
A slightly counterintuitive trend that suggests clients prefer organic, long-term search traffic to quick paid hits of it, even during peak holiday shopping.