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Data Snack

The Most In-Demand Marketing Freelance Jobs in November 2020

November 7, 2021
December 6, 2020
Mae Rice

We took a look at the roles our clients filled through us in November, and turned the data into a pie chart. Our big-picture takeaway: It’s sliced surprisingly evenly.

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We took a look at the roles our clients filled through us in November, and turned the data into a pie chart.

Our big-picture takeaway: It’s sliced surprisingly evenly. “I’d say this reflects how balanced companies are realizing their marketing teams have to be,” said MarketerHire CEO Chris Toy.

I’d say this reflects how balanced companies are realizing their marketing teams have to be.

A few smaller trends stuck out, too:

Growth marketers topped the (pie) chart.

Customers were building out their holiday strategies, and getting a head start on 2021 planning.

Email marketers had a strong month.

Clients tried to avoid skyrocketing social CPMs by investing in an owned channel, but…

Paid social media marketers were slightly more popular in the end.

The CPMs are high, but for some, the ROI is worth it.

Content marketers were more popular than paid search marketers

A slightly counterintuitive trend that suggests clients prefer organic, long-term search traffic to quick paid hits of it, even during peak holiday shopping.

Mae Rice
about the author

Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture.

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