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Does marketing get any R-E-S-P-E-C-T?

April 15, 2021
Mae Rice

Selling the concept of marketing to leadership is such a major pain point. "The issue is whether or not they trust you enough and will give you enough freedom to do your job, it is about the client’s character, not the level of marketing knowledge."

Table of Contents

This tweet from LinkedIn organic growth marketer Vedika Bhaia sparked a big conversation.

Selling the concept of marketing to leadership is such a major pain point, Privy CMO Dave Gerhardt made a video satirizing the problem.

“Big idea!” the CEO character says. “Branded Frisbees!”

The marketer groans.

“Big idea!” the CEO character says. “Branded Frisbees!” The marketer groans.

Now, every client will need some explanation of your work. “We just have to make it our job to educate them,” said marketing communications strategist Melissa Hensley.

But no amount of explanation can solve a trust issue. 

“The issue is whether or not they trust you enough and will give you enough freedom to do your job,” said Globe Post Media CEO Mahir Zeynalov. “It is about the client’s character, not the level of marketing knowledge.”

What do you need leaders to understand before you’ll work for them?

Mae Rice
about the author

Mae Rice is senior editor at MarketerHire. A long-time content marketer, she enjoys interviewing marketing experts and learning about the weird and wonderful feedback loops that connect marketing and culture. She also loves any ad that makes her say "Huh?!" — especially Tim and Eric's ad for Totino's pizza rolls, which she watches way more often than you would think.

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