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Growth marketing popularity grows

Our clients always love to hire growth marketers — but they were unusually popular at the end of 2020. More than a third of all the expert freelance marketers hired through our platform in December were growth marketers.

Why? Some clients wanted growth marketers to lead channel discovery. Other, early-stage companies knew they’d have their first substantive marketing budgets in 2021, and wanted growth marketers to show them how to spend it wisely.

Paid social media marketers still in high demand

Also popular last month: paid social media marketers. Clients looked to them for help with the forthcoming iOS14 update, among other things. Meanwhile, email marketers’ work kept clients in touch with November’s influx of holiday shoppers, even as the holiday season (and the year) wound down.

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