This tweet got a round of emoji applause from #MarketingTwitter this week.
Are "Director of Performance Marketing" roles always a trap?
Not always. But if the role is expected to restore Facebook to its former glory, it's probably not worth your time.
"Unless you can successfully redefine the problem and redirect efforts, you won’t last long,” Alex elaborated.
Especially during the summer e-commerce doldrums.
“[T]hinking you are going to scale paid during the summer months in DTC… is a big ask,” noted marketer Rabah Rahil.
If you see the same type of marketing role advertised everywhere, beware. They might be looking for a professional scapegoat.