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Tweet of the Week

It’s No Fun Being Director of Denial

June 18, 2021
Mae Rice

If you see a job description start to trend, take a closer look. The job might implicitly be to turn back time and make Facebook ads work like they used to.

Table of Contents

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This tweet got a round of emoji applause from #MarketingTwitter this week. 

Are "Director of Performance Marketing" roles always a trap? 

Not always. But if the role is expected to restore Facebook to its former glory, it's probably not worth your time.

"Unless you can successfully redefine the problem and redirect efforts, you won’t last long,” Alex elaborated.

Especially during the summer e-commerce doldrums.

“[T]hinking you are going to scale paid during the summer months in DTC… is a big ask,” noted marketer Rabah Rahil.

Our takeaway?

If you see the same type of marketing role advertised everywhere, beware. They might be looking for a professional scapegoat.

Mae Rice
about the author

Mae Rice is senior editor at MarketerHire. A long-time content marketer, she enjoys interviewing marketing experts and learning about the weird and wonderful feedback loops that connect marketing and culture. She also loves any ad that makes her say "Huh?!" — especially Tim and Eric's ad for Totino's pizza rolls, which she watches way more often than you would think.

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