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Happy sauceday to Megan Thee Stallion! Her Hottie Sauce launches at Popeyes today. 

We love the visuals above— the contrast tongue, the Western outfit that looks ever-so-slightly breaded — and Popeyes got this right on a deeper level, too.

Here’s why, according to MarketerHire content strategist (and celebrity-branded fast food connoisseur!) Ivory Bandoh.

It fits Megan’s brand like a glove.

Megan-branded hot sauce makes sense. She’s a self-described hot girl who does hot things, and she’s from Houston. 

“Girls from Houston, like Beyoncé — they keep hot sauce in their bags,” Bandoh said.

It’s getting heavy social promo.

The chain dropped a glossy announcement video on Twitter, and changed their profile pictures across platforms to a cartoon of a tongue out —  Megan’s signature ad lib.

It’s got eye-catching packaging.

Chicken sandwiches with Hottie Sauce will come in a Megan-branded box — which actually leaked on TikTok and prompted this whole announcement. 

This gives Megan fans a chance to make DIY merch, Bandoh noted — like BTS fans did with McDonald’s packaging.

Our takeaway?

If you’re looking to partner with an A-lister, this is how it’s done. 

We also like how this partnership combines short-term (limited edition hot sauce) and long-term (Meg-owned franchises).