By continuing to use this site you agree to our Cookies Policy.
Tweet of the Week

3 Ways Popeyes Got “Hottie Sauce” Right

November 7, 2021
October 19, 2021
Mae Rice

Megan Thee Stallion just launched a new “Hottie Sauce” with Popeyes. Why is it so perfect? We asked our in-house expert on celebrity-branded fast food.

Table of Contents

This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

Happy sauceday to Megan Thee Stallion! Her Hottie Sauce launches at Popeyes today

We love the visuals above— the contrast tongue, the Western outfit that looks ever-so-slightly breaded — and Popeyes got this right on a deeper level, too.

Here’s why, according to MarketerHire content strategist (and celebrity-branded fast food connoisseur!) Ivory Bandoh.

It fits Megan’s brand like a glove.

Megan-branded hot sauce makes sense. She’s a self-described hot girl who does hot things, and she’s from Houston. 

“Girls from Houston, like Beyoncé — they keep hot sauce in their bags,” Bandoh said.

It’s getting heavy social promo.

The chain dropped a glossy announcement video on Twitter, and changed their profile pictures across platforms to a cartoon of a tongue out —  Megan’s signature ad lib.

It’s got eye-catching packaging.

Chicken sandwiches with Hottie Sauce will come in a Megan-branded box — which actually leaked on TikTok and prompted this whole announcement. 

This gives Megan fans a chance to make DIY merch, Bandoh noted — like BTS fans did with McDonald’s packaging.

Our takeaway?

If you’re looking to partner with an A-lister, this is how it’s done. 

We also like how this partnership combines short-term (limited edition hot sauce) and long-term (Meg-owned franchises).

Mae Rice
about the author

Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture.

Hire a Marketer
Join MarketerHire Today
We'll match you with a perfect expert.