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Facebook rebranded as Meta on Thursday, and Twitter exploded with jokes about the company metastasizing, copying Metta World Peace, and, uh, not being a haunted well.
One brave man stood out from the pack, though: Former TechCrunch editor Josh Constine. He was into it.
Meta’s silver lining
In a threaded tweet, Constine added:
Facebook has always been shrewd with naming, claiming whole concepts by using simple names: Groups, Pages, News Feed, Messenger... Meta similarly colonizes the entire metaverse, making you think of it anytime you discuss the medium
So, two silver linings of Meta:
- “Metaverse” now brings Facebook — sorry, Meta — to mind.
- It’s a prefix, so it tacks easily on the front of product names.
Other potential pros we brainstormed:
- It’s short and sweet.
- It’s crisis PR, since it comes in the middle of a whistleblower scandal — and it’s working.
- It gives Facebook a clean slate with the (many!) users who haven’t followed its naming saga.
Meta is crisp, concise and makes Facebook synonymous with the metaverse.
And it’s goofy AF. Many things can be true!