Which roles were the hottest at the end of Q1?
MarketerHire has some interesting data on this, as a talent platform that connects clients like Netflix and Allbirds with pre-vetted freelance marketer.
The two biggest MoM trends we spotted:
- Email marketers’ share of all roles hired grew 46% MoM
- Content marketers’ slice of the hiring pie grew 17% MoM
Email marketers boost LTV — even in slow seasons.
One theory on the email marketer surge: Q2 is often slower for retail, so companies may be shifting towards re-engaging past customers and away from new customer acquisition, said MarketerHire’s head of key accounts Matt Mozzochi.
Content marketers can create thought leadership.
Demand for thought leadership is on the rise, said MarketerHire growth manager Ashley Hubbard — especially at early-stage companies trying to build trust and fill their top-of-funnel.
That helps content marketers.
In March, businesses hired a fresh crop of freelance marketers to focus on the very top and the very bottom of their funnels.
Mid-funnel got a little love, too: After a two-month slump, paid social media marketers’ slice of MarketerHire’s hiring pie grew slightly.