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Trends

Hiring Trends Data: May 2021’s Paid Search Surge

April 15, 2021
Mae Rice

Paid search is hot — and that extends beyond search engines to Amazon’s searchable e-commerce interface. Amazon marketers’ slice of our hiring pie doubled from April to May. 

Table of Contents

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Looking at MarketerHire’s May 2021 hiring data, two big MoM trends popped out:

  1. 📉 Paid social media marketers saw a steep drop in demand — their slice of the hiring pie shrank by half.
  2. 📈 Paid search marketers saw a 50% increase in demand. 

What happened to paid social?

Paid social definitely isn’t over — but to prep for Apple’s privacy update, tons of companies hired paid social marketers in April. 

Most likely, everyone who needed a paid social media marketer in May already had one. 

Why is paid search so popular? 

It’s better positioned for the privacy-first internet than paid social. It hinges on first-party data: users typing their intent right into the search engine.

That’s appealing right now.

Our takeaway? 

Paid search is hot — and that extends beyond search engines to Amazon’s searchable e-commerce interface.

Though they got lumped under “Other” above, Amazon marketers’ slice of our hiring pie doubled from April to May

And who knows — paid Pinterest could be poised for a moment, too!

Mae Rice
about the author

Mae Rice is senior editor at MarketerHire. A long-time content marketer, she enjoys interviewing marketing experts and learning about the weird and wonderful feedback loops that connect marketing and culture. She also loves any ad that makes her say "Huh?!" — especially Tim and Eric's ad for Totino's pizza rolls, which she watches way more often than you would think.

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