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Trends

Hiring Trends Data: May 2021’s Paid Search Surge

January 10, 2022
Mae Rice

Paid search is hot — and that extends beyond search engines to Amazon’s searchable e-commerce interface. Amazon marketers’ slice of our hiring pie doubled from April to May. 

Table of Contents

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Looking at MarketerHire’s May 2021 hiring data, two big MoM trends popped out:

  1. 📉 Paid social media marketers saw a steep drop in demand — their slice of the hiring pie shrank by half.
  2. 📈 Paid search marketers saw a 50% increase in demand. 

What happened to paid social?

Paid social definitely isn’t over — but to prep for Apple’s privacy update, tons of companies hired paid social marketers in April. 

Most likely, everyone who needed a paid social media marketer in May already had one. 

Why is paid search so popular? 

It’s better positioned for the privacy-first internet than paid social. It hinges on first-party data: users typing their intent right into the search engine.

That’s appealing right now.

Our takeaway? 

Paid search is hot — and that extends beyond search engines to Amazon’s searchable e-commerce interface.

Though they got lumped under “Other” above, Amazon marketers’ slice of our hiring pie doubled from April to May

And who knows — paid Pinterest could be poised for a moment, too!

Mae Rice
about the author

Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture.

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