Can any brand ride the Wordle train to 100K+ impressions?
Wordle is definitely having a moment.
Taylordle suggests a new way for brands to engage: with branded Wordles. So, should Capital One drop Capitordle?
Sorry — this is a uniquely good idea
Taylordle is smarter than garden-variety bandwagon-hopping because…
- Swift has tons of lyrics, memorized by tons of people. 11 albums’ worth! Most brands don’t have such a defined, Wordle-ready word cloud.
- Swifties love word games. They’re always looking for clues in Swift’s lyrics — and when Swift released a baffling word game as album promo, they solved it. This fandom is Wordle-friendly!
The average brand should probably just tweet about Wordle until the Times makes it uncool (or paywalls it).
But Taylordle was a great idea for Holy Swift — and they nailed it!