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Tweet of the Week

What the Heck Is Taylordle?!

July 5, 2022
February 1, 2022
Mae Rice

Wordle is having a moment — and as of last week, we have a Taylor Swift-themed version. Does that make branded word games the future of marketing? Not exactly.

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Taylordle is a real game that’s just like Wordle, but all the answers have a Taylor Swift connection. (Answer #1: scarf.)

Taylor Swift podcast Holy Swift released the game on Friday, and co-host Krista Doyle tweeted the analytics for the launch tweet

Impressive! 

Can any brand ride the Wordle train to 100K+ impressions? 

Wordle is definitely having a moment. 

Right now, it gets ~4X more search volume than Taylor Swift got during the Red (Taylor’s Version)’s release. Without push notifications!

Brands are already trying to capitalize on this trend. They've been tweeting Wordle jokes, and the New York Times took things so far that it acquired Wordle yesterday.

Taylordle suggests a new way for brands to engage: with branded Wordles. So, should Capital One drop Capitordle? 

NO.

Sorry — this is a uniquely good idea

Taylordle is smarter than garden-variety bandwagon-hopping because… 

  1. Swift has tons of lyrics, memorized by tons of people. 11 albums’ worth! Most brands don’t have such a defined, Wordle-ready word cloud. 
  2. Swifties love word games. They’re always looking for clues in Swift’s lyrics — and when Swift released a baffling word game as album promo, they solved it. This fandom is Wordle-friendly!

Our takeaway? 

The average brand should probably just tweet about Wordle until the Times makes it uncool (or paywalls it).

But Taylordle was a great idea for Holy Swift — and they nailed it!

Mae Rice
about the author

Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture.

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