This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.
Last month, we saw an uptick in demand for three of our roles:
- Paid social media marketer
- Paid search marketer
- SEO marketer
Our working theory: This was preparation for Apple’s privacy update, which launched on April 26 with iOS14.5.
Businesses likely wanted a pro to make sure they were ready to:
- Pivot their (social) media buying strategies
- Lean into their paid and organic search strategies
When it comes to intent, Google has more reliable first-party data than most social media channels — and that will only get truer on the privacy-first internet.
(Googling “best pressure washer” is a much stronger intent signal than watching a time lapse TikTok of a pressure-washing project.)
Wait — but what about email marketers?
Email marketing should prove resilient in the new privacy landscape — but they lost 20% of their pie slice in April. Email marketers often see a demand spike around holidays, explained MarketerHire sales team lead Matt Mozzochi. With no major holidays until the fourth of July, it makes sense they’re going through a lull.
Also, it’s worth stating the obvious: Pie charts are a zero sum game. Not every slice can grow at the same time.
Want to grab a slice of next month’s pie? Let us help you hire an expert marketer.