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Data Snack

The Most In-Demand Marketing Freelance Jobs in April 2021

June 18, 2021
May 11, 2021
Mae Rice

Last month, we saw an uptick in demand for three of our roles. Our working theory: This was preparation for Apple’s privacy update, which launched on April 26 with iOS14.5.

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Last month, we saw an uptick in demand for three of our roles:

  • Paid social media marketer
  • Paid search marketer
  • SEO marketer

Why?

Our working theory: This was preparation for Apple’s privacy update, which launched on April 26 with iOS14.5.

Businesses likely wanted a pro to make sure they were ready to:

  • Pivot their (social) media buying strategies
  • Lean into their paid and organic search strategies

When it comes to intent, Google has more reliable first-party data than most social media channels — and that will only get truer on the privacy-first internet.

(Googling “best pressure washer” is a much stronger intent signal than watching a time lapse TikTok of a pressure-washing project.)

Wait — but what about email marketers?

Email marketing should prove resilient in the new privacy landscape — but they lost 20% of their pie slice in April. Email marketers often see a demand spike around holidays, explained MarketerHire sales team lead Matt Mozzochi. With no major holidays until the fourth of July, it makes sense they’re going through a lull.

Also, it’s worth stating the obvious: Pie charts are a zero sum game. Not every slice can grow at the same time.

Want to grab a slice of next month’s pie? Let us help you hire an expert marketer.

Mae Rice
about the author

Mae Rice is senior editor at MarketerHire. A long-time content marketer, she enjoys interviewing marketing experts and learning about the weird and wonderful feedback loops that connect marketing and culture. She also loves any ad that makes her say "Huh?!" — especially Tim and Eric's ad for Totino's pizza rolls, which she watches way more often than you would think.

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