This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

Last month, we saw an uptick in demand for three of our roles:

• Paid social media marketer
• Paid search marketer
• SEO marketer

Why?

Our working theory: This was preparation for Apple’s privacy update, which launched on April 26 with iOS14.5.

Businesses likely wanted a pro to make sure they were ready to:

• Pivot their (social) media buying strategies
• Lean into their paid and organic search strategies

When it comes to intent, Google has more reliable first-party data than most social media channels — and that will only get truer on the privacy-first internet.

(Googling “best pressure washer” is a much stronger intent signal than watching a time lapse TikTok of a pressure-washing project.)

Wait — but what about email marketers?

Email marketing should prove resilient in the new privacy landscape — but they lost 20% of their pie slice in April. Email marketers often see a demand spike around holidays, explained MarketerHire sales team lead Matt Mozzochi. With no major holidays until the fourth of July, it makes sense they’re going through a lull.

Also, it’s worth stating the obvious: Pie charts are a zero sum game. Not every slice can grow at the same time.

Want to grab a slice of next month’s pie? Let us help you hire an expert marketer.