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Data Snack

The Top Social Platforms for Freelancers

September 6, 2022
Mae Rice

Freelancers love to promote themselves on Facebook, but YouTube and LinkedIn are hot on its tail, according to a Payoneer study of 2,000 freelancers.

Table of Contents

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What social platforms do freelancers use most for self-promotion? 

Facebook, but just barely. Plenty of other social platforms are coming for its throne, according to a Payoneer survey of 2,000 freelancers.

Here are our main takeaways from this data.

LinkedIn is just 1% behind Facebook for the top spot

From 2021 to 2022, LinkedIn almost caught up to Facebook as the most popular platform for promoting freelance businesses. 

As MarketerHire’s 2022 trend forecast foretold: the Great Resignation has been good for LinkedIn.

YouTube saw the biggest YoY growth 

YouTube’s popularity grew more than 50% YoY — we suspect because it has a whopping 2B+ monthly active users, and its recommendation algorithm makes it easier to get discovered there than, say, on Facebook.

The third most popular social channel is “none.” 

Makes sense, given that only 5% of respondents said they find the bulk of their work through social media. Instead, the vast majority (71%) find work through online marketplaces, where they can do more direct one-to-one outreach.

Our takeaway?

The social channels gaining popularity with freelancers offer something more than a massive user base — like a professional audience (LinkedIn) or discoverability (YouTube). 

But also: Social is burning people out. Lucky for freelance marketers, MarketerHire builds a client pipeline for you. Learn more

Mae Rice
about the author

Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture.

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