This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

June’s marketing buzzword was diversification.

Facebook Ads stopped bringing in instant performance data and reliable ROAS in April. (Now, it’s more like… confusing ROAS.)

Companies are scrambling to adapt and diversify their marketing plans — and that showed in our monthly hiring report.

• On the upswing MoM: brand marketers, content marketers and paid social media marketers
• On the downswing MoM: growth marketers, paid search marketers, email marketers

June’s biggest upswing...

Though they’re a small sliver of the hiring pie, brand marketers saw nearly double the demand in June that they saw in May.

(Let’s be honest: in May, they were lumped into the “Other” slice.)

“If you’re spending 90% of your budget (or even close to that) on performance marketing, it’s time to start investing more aggressively in branding,” MarketerHire CEO Chris Toy wrote in Forbes last week. 

It’s key to diversification. Without a strong brand identity, new channels won’t mesh with existing ones.

Our takeaway?

Everyone needs a brand identity now — one more robust than, “We spend $2M on Facebook ads monthly.”

(Facebook’s still killing it, though. Analysts suspect its revenue grew 60% YoY in Q2 2021.)

Want our help to fill your client pipeline? Apply to join the MarketerHire network.