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Data Snack

The Most In-Demand Marketing Freelance Jobs in June 2021

September 6, 2022
Mae Rice

New in hiring trends at MarketerHire: brand marketing is in demand. That might be because nailing brand marketing is *central* to diversification efforts.

Table of Contents

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June’s marketing buzzword was diversification.

Facebook Ads stopped bringing in instant performance data and reliable ROAS in April. (Now, it’s more like… confusing ROAS.)

Companies are scrambling to adapt and diversify their marketing plans — and that showed in our monthly hiring report.

Source: MarketerHire
  • On the upswing MoM: brand marketers, content marketers and paid social media marketers
  • On the downswing MoM: growth marketers, paid search marketers, email marketers

June’s biggest upswing...

Though they’re a small sliver of the hiring pie, brand marketers saw nearly double the demand in June that they saw in May.

(Let’s be honest: in May, they were lumped into the “Other” slice.)

“If you’re spending 90% of your budget (or even close to that) on performance marketing, it’s time to start investing more aggressively in branding,” MarketerHire CEO Chris Toy wrote in Forbes last week. 

It’s key to diversification. Without a strong brand identity, new channels won’t mesh with existing ones.

Our takeaway?

Everyone needs a brand identity now — one more robust than, “We spend $2M on Facebook ads monthly.”

(Facebook’s still killing it, though. Analysts suspect its revenue grew 60% YoY in Q2 2021.)

Want our help to fill your client pipeline? Apply to join the MarketerHire network

Mae Rice
about the author

Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture.

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