Social Media Marketing
•
Paid Social Media Marketing

This Graph Made Us Feel Sorry for Facebook

Mae Rice
•
May 25, 2021
This Graph Made Us Feel Sorry for Facebook
Table of Contents
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This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

Pandemic irony #1,000; The average time users spent on social apps each day peaked in 2020 — the same year advertising budgets got slashed due to the pandemic.

In 2021, time spent on social media daily will decrease for every app except Snapchat, eMarketer forecasted in a recent report.

But Facebook CPMs in 2021 are on the upswing now — and in March 2020, they dropped nearly 50%.

Our takeaway?

Pricing depends on supply and demand, obviously — but the quality of the supply also matters.

In the attention economy, not all attention is equal.

If it comes from anxious, disproportionately unemployed people living under a stay-at-home order, it probably isn’t worth as much as attention from people who can go outside. In groups!!!

‍

Mae RiceMae Rice
Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture.
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Content Marketing

This Graph Made Us Feel Sorry for Facebook

September 8, 2023
May 31, 2022
Mae Rice

Time spent on Facebook is falling, a recent report says. Meanwhile, ad budgets are still reeling from the pandemic, but Facebook CPMs are also on the rise.

Table of Contents

This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

Pandemic irony #1,000; The average time users spent on social apps each day peaked in 2020 — the same year advertising budgets got slashed due to the pandemic.

In 2021, time spent on social media daily will decrease for every app except Snapchat, eMarketer forecasted in a recent report.

But Facebook CPMs in 2021 are on the upswing now — and in March 2020, they dropped nearly 50%.

Our takeaway?

Pricing depends on supply and demand, obviously — but the quality of the supply also matters.

In the attention economy, not all attention is equal.

If it comes from anxious, disproportionately unemployed people living under a stay-at-home order, it probably isn’t worth as much as attention from people who can go outside. In groups!!!

‍

Mae Rice
about the author

Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture.

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