We all know we need it, but not all marketing teams know how to create and distribute high-quality content. That’s why nearly 91% of blogs get no traffic from Google. Here are the top content marketing tools experts use to write well and rank.
"Everyone — and I mean EVERYONE — thinks they're a writer." But it takes more than a blog and a dream to be a content marketer. We rounded up the essential skills for the role, according to experts.