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Tweet of the Week

The Opposite of Creativity

September 6, 2022
September 15, 2021
Mae Rice

Marketers always complain that it’s hard to cut through the noise. One Twitter user has an answer for this all-too-common pain point. It’s a joke… or is it?

Table of Contents

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L O L! This tweet struck a nerve and launched 1,000 QT jokes.

Content marketers know that it’s also… true. Sometimes, the most strategic thing to do is hit delete.

2 great times to “destroy” a blog post

In our experience, there are at least two great reasons to toss content out...

1. To avoid keyword cannibalization

If two separate pages on your website rank for the same keyword, they’re cannibalizing each others’ traffic — and, Harry Potter-style, neither can thrive while the other survives.

The best move? Delete one, post it to a new URL, retooled to target a related but longer-tail keyword. 

2. To meet new editorial standards

Sometimes, an old blog post falls far enough from your current content guidelines that it makes sense to redo it. From scratch. 

Keep the old slug, though — optimizing the content on older URLs tends to perform well.

Our takeaway?

This is the rare joke that hits emotionally and factually. Thank you @disxpix — though we’re guessing (?) that isn’t your legal name.

Mae Rice
about the author

Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture.

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