Content marketers know that it’s also… true. Sometimes, the most strategic thing to do is hit delete.
2 great times to “destroy” a blog post
In our experience, there are at least two great reasons to toss content out...
1. To avoid keyword cannibalization
If two separate pages on your website rank for the same keyword, they’re cannibalizing each others’ traffic — and, Harry Potter-style, neither can thrive while the other survives.
The best move? Delete one, post it to a new URL, retooled to target a related but longer-tail keyword.
2. To meet new editorial standards
Sometimes, an old blog post falls far enough from your current content guidelines that it makes sense to redo it. From scratch.
Keep the old slug, though — optimizing the content on older URLs tends to perform well.
This is the rare joke that hits emotionally and factually. Thank you @disxpix — though we’re guessing (?) that isn’t your legal name.