So, a few weeks ago, we surveyed Raisin Bread readers to see whether or not this is for real.
Here’s what you had to say about the upcoming talent “exodus.”
Your answers, by the numbers...
Does marketing have a wave of resignations coming?
78% 👍 | 22% 👎
Are you personally planning to quit your job?
48% 👍 | 52% 👎
…and your reasoning.
While a slight majority of you don’t plan to quit your jobs, almost all of you see a major upheaval coming to marketing as an industry. Here’s why.
Marketers feel sidelined in their orgs…
“People aren't getting the support and resources they need [and] senior level people aren't listening to lower level employees,” one reader wrote.
...and stuck with monotonous work.
That lack of resources leaves teams without room to experiment or innovate.
That’s especially true in B2B marketing, where “marketers keep following the same short-term tactics and formulas,” one respondent wrote — think quarterly reports, partner webinars and predictable content.
“So many I know are quitting… [because t]hey're bored and nearly robots.”
Many of you want to work from home permanently.
Some marketers have ethical qualms about what they’re doing.
Some companies, like Ahrefs, follow a code of ethics in their marketing — but others just want to make a buck. That takes a toll on morale.
Burnout is everywhere.
Pandemic burnout is such a huge problem that some companies are experimenting with org-wide week-long vacations.
Some of you want to go freelance.
“The pandemic made me realize that I'd have even more security by freelancing full-time,” one respondent wrote. “If an employer decides to lay me off at a full-time job, my entire livelihood is stripped away.”
Not so with multiple freelance clients — a.k.a. a diversified employer portfolio.
But not EVERY marketer is quitting.
“I like my job and the team I'm building,” one of you said.
“People need to eat,” wrote another reader, who thinks that the emerging employee market will lift salaries for employees who stay and go.
More marketers foresee other people quitting than see themselves quitting. But there certainly seems to be a lot of quitting on the horizon.
It’s happening now: A quarter of the survey respondents who wanted to quit their jobs weren’t just planning to quit — they had quit already.
P.S. If you're quitting your job (or not), want to pick up some freelance marketing work? Apply to join MarketerHire — we'll help you land high-paying gigs at companies like Netflix, Allbirds, HelloFresh, and more.