By continuing to use this site you agree to our Cookies Policy.
Data Snack

The Most In-Demand Marketing Freelance Jobs in February 2021

November 7, 2021
March 7, 2021
Mae Rice

Companies hired a lot of growth marketers, per usual — but growth marketer hiring was actually down, month over month. What took its place? Content marketing and other owned channel marketers.

Table of Contents

This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

Last month, MarketerHire customers hired a lot of growth marketers, per usual — but growth marketer hiring was actually down, month over month.

The paid social and paid search surge

Two other roles saw surging demand: paid social media marketers and paid search marketers. It seems companies are trying to adjust their performance marketing strategies in light of Facebook’s new, less granular ad attribution.

Ultimately, though, “the age of proper attribution, if it ever existed, is coming to a close,” according to Tracey Wallace, director of marketing at MarketerHire.

The age of proper attribution, if it ever existed, is coming to a close.

Owned audience investment begins to tick up

So brands are also investing in building “owned audiences” (not that you can ever really own an audience).

They’re hiring content marketers, email marketers and social media managers to lead the charge — and brand marketers to make sure all the different channels tell a cohesive story.

Mae Rice
about the author

Mae Rice is editor in chief at MarketerHire. A long-time content marketer, she loves learning about the weird and wonderful feedback loops that connect marketing and culture.

Hire a Marketer
Join MarketerHire Today
We'll match you with a perfect expert.