Why Data + Gut Instinct > Data

We’ve seen a lot of chatter about marketers trusting their guts lately — but performance data matters, too. Here are some Twitter-inspired tips on balancing instincts and measurement.

Mae Rice

When Is Marketing Mix Modeling Most Worthwhile?

Marketing mix modeling (MMM) takes more setup than native dashboards — but it offers clearer, less biased insights into each channel’s incremental impact, too. We asked Recast co-founder Michael Kaminsky when it’s most impactful.

Mae Rice

The Marketing Metrics Marketers “Always” Check

There are only two metrics marketing teams check “always/continuously,” according to the 2021 CMO Survey. Which ones are they, and why? We broke it down.

Mae Rice

3 Enterprise Marketing Pros on How Billion-Dollar Companies Do Marketing

Enterprise-scale companies have massive budgets — and a lot to lose. How does that impact their marketing teams? We asked alums of Adobe, IBM and EA Sports to give us the inside scoop.

Maddy Osman

People Want to Shop Sustainably. But Do They Really Do It?

Studies show that Americans care about the environment — but have trouble translating their eco-friendly preferences into purchases. What's holding them back? We dug into it.

Mae Rice

Should You Pay People Crypto To Opt Into Your Marketing?

Permission.io’s CEO Charlie Silver thinks so — and his company has launched a new DSP, Permission Ads, that can do it at scale. Like, Google Ads’ scale.

Mae Rice

6 Signs It’s Time to Hire a Marketing Analyst

The role of the marketing analyst isn’t commonly understood in the C-suite — or on most marketing teams. But if you aren’t sure what your data is telling you, it may be time to invest in this hire.

Kelsey Donk

6 Must-Have Skills for Marketing Analysts

Marketing analysts know numbers, but they don’t do the same work as a statistician or a growth marketer. We asked the experts what skills set marketing analyst pros apart from the pack.

Kelsey Donk

The Most Hired Marketing Roles in November 2021

Social media marketing hires jumped in November for the second year in a row. But is it a seasonal trend or are brands starting to invest in social commerce?

Kelsey Donk

5 Dos and Don’ts of Startup Marketing Ops From the Founder of Maven

Gagan Biyani has co-founded three startups in edtech and logistics: Udemy, Sprig, and most recently, Maven. Here are some field-tested marketing strategies at the core of everything he does.

Mike Thomas

How the Eventbrite Marketing Org Scaled from One Hire to a 60-Person Team

In the past decade, Eventbrite’s marketing org has both expanded and merged, forming a unique org structure. MarketerHire talked to Eventbrite’s CMO and CPO to learn how they hire and manage a cross-functional team.

Kelsey Donk

The Most Hired Marketing Roles in October 2021

According to MarketerHire’s internal data, paid search marketing hires saw the most MoM growth in October. Our sales team said the holidays and lingering effects of iOS 14.5 are to thank.

Kelsey Donk

How to Build a Startup Marketing Team from 0, According to Nik Sharma

As CEO of Sharma Brands, Nik Sharma has worked with DTC startups from Brightland to Pill Club — and he has six tips for early-stage companies hiring marketers.

Rebecca Brill

Taboola Is Worth $2.6B. Is It Worth Reconsidering?

Is Taboola truly an “eyeballs without conversions” advertising platform? We’ve heard plenty of marketers complain about it, but according to a former power-user, it has its upsides.

Mae Rice

How Complex Networks’ EVP of Marketing Builds Teams to Scale Linear Commerce

When Jonathan Hunt started at Complex Networks, it was a hybrid media, tech and e-commerce organization. Here's how he structures and managed the marketing team to scale that model.

Tracey Wallace

29 Different Types of Marketing, Explained

There are so many different kinds of marketing, it can feel overwhelming. What’s the difference between inbound and outbound marketing — or community marketing and local marketing? We have answers.

Mae Rice

6 Tips for Scaling Your Marketing Team from ShipBob’s CMO

Casey Armstrong has learned a few things leading ShipBob's marketing team. For example: don't chase "shiny pennies," don't work all night, and do let full-time employees lean on freelancers when they hit bandwidth.

Tracey Wallace

Introducing MarketerHire for Agencies

We're launching a new solution: MarketerHire for Agencies. Our CEO, Chris Toy, explains its origin story, why we're launching it now and how it's going to transform agency staffing.

Chris Toy

What Makes a Full-Time Marketing Job Sticky?

Believe it or not, full-time marketing roles still exist — but fewer and fewer experienced marketers want one, especially long-term. We asked growth marketer Juda Borrayo what makes a full-time role worth staying in.

Mae Rice

A Marketing Leader’s Guide to Defining Roles, From Forbes' CMO & VP of Corporate Development

Forbes CMO Lynn Schlesinger and VP Taha Ahmed work at the same company — but they structure their teams differently. One goal they share? Clearly-defined roles for their direct reports.

Tracey Wallace

Enough With the Agency vs. In-House Debate

The agency vs. in-house debate never dies, but it's getting old. It feels particularly outdated right now because it ignores an important employment option for marketers: freelancing.

Kelsey Donk

6 Signs It’s Time to Hire a Fractional CMO

"Do we need a CMO?" isn't a yes or no question. Some startups don't need a full-time CMO — but if they're struggling with things like strategy or agency management, a fractional CMOs could save the day.

Matt Ellis

6 Must-Have Skills for Fractional CMOs

Fractional CMOs are trending. But how do companies find skilled candidates for a role that was once an oxymoron: a part-time C-suite position? We asked experts in the field what hiring managers should look for.

Matt Ellis

Marketing vs. Advertising: Can You Spot the Difference?

Marketing and advertising aren't synonyms — all advertising is marketing, but not all marketing is advertising. Inspired by a tweet, we dug into the distinction.

Mae Rice

It’s No Fun Being Director of Denial

If you see a job description start to trend, take a closer look. The job might implicitly be to turn back time and make Facebook ads work like they used to.

Mae Rice

Is Every Marketer About to Quit Their Job?

Some say marketing has a "Great Resignation" coming. Is it overhyped? We surveyed our newsletter readers to see how many are actually planning to quit their jobs.

Mae Rice

The Dark Side of Scalability, According to Nik Sharma

“In order to succeed you need to do things that DON'T scale.” DTC growth marketer Nik Sharma tweeted that back in 2017 — and he says it’s just as true today.

Mae Rice

Does Marketing Get Any R-E-S-P-E-C-T?

Selling the concept of marketing to leadership is such a major pain point. "The issue is whether or not they trust you enough and will give you enough freedom to do your job, it is about the client’s character, not the level of marketing knowledge."

Mae Rice

Ahrefs CMO Tim Soulo's Code of Ethics for Marketers

We asked Ahrefs CMO Tim Soulo what "ethical marketing" means to him. He answered with a handful of principles he and the Ahrefs team live and work by.

Mae Rice

6 Reasons Not to Hire a Marketing Generalist in 2022

The age-old specialist vs. generalist debate is especially popular in the marketing industry. This article explains why specialists are the smarter option.

Camille Trent

The Internet Transformed Marketing. There’s No New Normal Yet.

MarketerHire's CEO, Chris Toy, explains how digital marketing channels destabilized the industry — and why he's excited about the future of marketing.

Chris Toy

How to Build a Powerful Marketing Team From Scratch

Building a marketing team is hard. To make it easier, we rounded up example team structures from marketing thought leader Gary Vee, Privy CMO Dave Gerhardt, and more.

Camille Trent

How to Hire & Manage Freelancers, According to Experts

Do you follow standard procedures when managing freelancers, or do you wing it? These tips will help you set up repeatable processes for working with freelancers — from kickoff questions to onboarding assets.

Camille Trent

These 13 Marketing Trends Will Define 2021, Experts Say

Experts see these growing trends — like augmented reality ads and emails designed for dark mode — taking over the marketing mainstream in 2021. But which one is right for you?

Kate Talbot

Marketing Freelancer, Agency or Full-Time Hire: Which Is for You? [Quiz]

We dug into the pros and cons of each type of marketing talent. Yep, even freelancers — our specialty. And if all these tradeoffs just make you feel more indecisive, the quiz at the end will help!

Mae Rice

Freelance Marketers' Zoom FAQs, Answered

Video interviews are the default for client meetings these days. Zoom or Google Hangouts? Is your background important? We answered some common questions about winning new freelance contracts via Zoom.

Missy Titus

Greg Caplan On Leading Growth at Cameo and Doing Remote Work Right

Cameo's interim CMO, Greg Caplan, was one of remote work's early advocates. Now, everyone's a remote worker — in a pandemic. Is this what he envisioned?

Mae Rice

How to Build a LinkedIn Profile That Boosts Your Freelance Career

Updating your LinkedIn might feel like a drag — until you start finding freelance marketing clients there, that is. Top freelancers and a hiring manager share tips for building the best freelance LinkedIn profile.

Camille Trent

The Surprising Way To Drive Sales During The Covid Crisis

The coronavirus has and will continue to impact the way we do business and drive sales. We've found a few surprising ways to keep customers coming in the door.

By Raisin Bread Editors

You Need To Adapt Your Business Model To The Moment—Here’s How

2020 looks a lot different than anyone expected, so it's important to adapt your business model to the changing times. Here are a few tips on how to do so.

By Raisin Bread Editors

What does marketing look like for the rest of 2020?

Are those forecasted 2020 marketing trends holding up six months in? Here is what we predict is to come for the rest of this year, and ultimately for the decade.

By Raisin Bread Editors

In the Coronaconomy, Freelancers Are Trumping Agencies. Here’s Why...

Are freelancers the future of marketing? Not for every role, but for a lot of them the answer is a solid: yes. Here is why companies are breaking up with their agencies now more than ever.

By Raisin Bread Editors

Not Used To Working From Home? Here Are 7 Of Our Best Tried-And-Test Strategies For Staying Productive

COVID-19 has employees working from home, and many will not return the office for quite some time. Here are a few tips for being productive when remote.

By Raisin Bread Editors

Remote Work Will Remain A Strength After The Pandemic: Why & How Your Business Can Best Benefit

Has coronavirus made our workforce more remote-friendly than ever before? Learn about pivoting to a work-from-home model and the benefit to your employees.

Courtney Grace

6 DTC Marketing Trends to Watch in 2023, According to 4 Insiders

This will be the year of custom chatbots, NFT loyalty programs and much more, according to DTC operators including Nik Sharma and Jones Road Beauty’s Cody Plofker.

Mae Rice

7 E-Commerce Stats That Will Change the Way You Look At Your Business

When it comes to e-commerce, success is in the numbers. Here are a few e-comm stats that may change how you think about your business, both off and online.

By Raisin Bread Editors

The Dos and Don’ts of Marketing DTC Brands, According to Nik Sharma

Sharma, a.k.a. “the DTC guy,” has worked with brands like Hint Water, Haus and Black Wolf. He shared some of the marketing insights he picked up along the way.

Mae Rice