Why Data + Gut Instinct > Data
We’ve seen a lot of chatter about marketers trusting their guts lately — but performance data matters, too. Here are some Twitter-inspired tips on balancing instincts and measurement.Mae Rice
When Is Marketing Mix Modeling Most Worthwhile?
Marketing mix modeling (MMM) takes more setup than native dashboards — but it offers clearer, less biased insights into each channel’s incremental impact, too. We asked Recast co-founder Michael Kaminsky when it’s most impactful.Mae Rice
The Marketing Metrics Marketers “Always” Check
There are only two metrics marketing teams check “always/continuously,” according to the 2021 CMO Survey. Which ones are they, and why? We broke it down.Mae Rice