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We’ve seen a lot of chatter about marketers trusting their guts lately — but performance data matters, too. Here are some Twitter-inspired tips on balancing instincts and measurement.
Marketing mix modeling (MMM) takes more setup than native dashboards — but it offers clearer, less biased insights into each channel’s incremental impact, too. We asked Recast co-founder Michael Kaminsky when it’s most impactful.
There are only two metrics marketing teams check “always/continuously,” according to the 2021 CMO Survey. Which ones are they, and why? We broke it down.
Enterprise-scale companies have massive budgets — and a lot to lose. How does that impact their marketing teams? We asked alums of Adobe, IBM and EA Sports to give us the inside scoop.
Studies show that Americans care about the environment — but have trouble translating their eco-friendly preferences into purchases. What's holding them back? We dug into it.
Permission.io’s CEO Charlie Silver thinks so — and his company has launched a new DSP, Permission Ads, that can do it at scale. Like, Google Ads’ scale.
The role of the marketing analyst isn’t commonly understood in the C-suite — or on most marketing teams. But if you aren’t sure what your data is telling you, it may be time to invest in this hire.
Marketing analysts know numbers, but they don’t do the same work as a statistician or a growth marketer. We asked the experts what skills set marketing analyst pros apart from the pack.
Social media marketing hires jumped in November for the second year in a row. But is it a seasonal trend or are brands starting to invest in social commerce?
Gagan Biyani has co-founded three startups in edtech and logistics: Udemy, Sprig, and most recently, Maven. Here are some field-tested marketing strategies at the core of everything he does.
In the past decade, Eventbrite’s marketing org has both expanded and merged, forming a unique org structure. MarketerHire talked to Eventbrite’s CMO and CPO to learn how they hire and manage a cross-functional team.
According to MarketerHire’s internal data, paid search marketing hires saw the most MoM growth in October. Our sales team said the holidays and lingering effects of iOS 14.5 are to thank.
As CEO of Sharma Brands, Nik Sharma has worked with DTC startups from Brightland to Pill Club — and he has six tips for early-stage companies hiring marketers.
Is Taboola truly an “eyeballs without conversions” advertising platform? We’ve heard plenty of marketers complain about it, but according to a former power-user, it has its upsides.
When Jonathan Hunt started at Complex Networks, it was a hybrid media, tech and e-commerce organization. Here's how he structures and managed the marketing team to scale that model.
There are so many different kinds of marketing, it can feel overwhelming. What’s the difference between inbound and outbound marketing — or community marketing and local marketing? We have answers.
Casey Armstrong has learned a few things leading ShipBob's marketing team. For example: don't chase "shiny pennies," don't work all night, and do let full-time employees lean on freelancers when they hit bandwidth.
We're launching a new solution: MarketerHire for Agencies. Our CEO, Chris Toy, explains its origin story, why we're launching it now and how it's going to transform agency staffing.
Believe it or not, full-time marketing roles still exist — but fewer and fewer experienced marketers want one, especially long-term. We asked growth marketer Juda Borrayo what makes a full-time role worth staying in.
Forbes CMO Lynn Schlesinger and VP Taha Ahmed work at the same company — but they structure their teams differently. One goal they share? Clearly-defined roles for their direct reports.
The agency vs. in-house debate never dies, but it's getting old. It feels particularly outdated right now because it ignores an important employment option for marketers: freelancing.
"Do we need a CMO?" isn't a yes or no question. Some startups don't need a full-time CMO — but if they're struggling with things like strategy or agency management, a fractional CMOs could save the day.
Fractional CMOs are trending. But how do companies find skilled candidates for a role that was once an oxymoron: a part-time C-suite position? We asked experts in the field what hiring managers should look for.
Marketing and advertising aren't synonyms — all advertising is marketing, but not all marketing is advertising. Inspired by a tweet, we dug into the distinction.
If you see a job description start to trend, take a closer look. The job might implicitly be to turn back time and make Facebook ads work like they used to.
Some say marketing has a "Great Resignation" coming. Is it overhyped? We surveyed our newsletter readers to see how many are actually planning to quit their jobs.
“In order to succeed you need to do things that DON'T scale.” DTC growth marketer Nik Sharma tweeted that back in 2017 — and he says it’s just as true today.
Selling the concept of marketing to leadership is such a major pain point. "The issue is whether or not they trust you enough and will give you enough freedom to do your job, it is about the client’s character, not the level of marketing knowledge."
We asked Ahrefs CMO Tim Soulo what "ethical marketing" means to him. He answered with a handful of principles he and the Ahrefs team live and work by.
The age-old specialist vs. generalist debate is especially popular in the marketing industry. This article explains why specialists are the smarter option.
MarketerHire's CEO, Chris Toy, explains how digital marketing channels destabilized the industry — and why he's excited about the future of marketing.
Building a marketing team is hard. To make it easier, we rounded up example team structures from marketing thought leader Gary Vee, Privy CMO Dave Gerhardt, and more.
Do you follow standard procedures when managing freelancers, or do you wing it? These tips will help you set up repeatable processes for working with freelancers — from kickoff questions to onboarding assets.
Experts see these growing trends — like augmented reality ads and emails designed for dark mode — taking over the marketing mainstream in 2021. But which one is right for you?
We dug into the pros and cons of each type of marketing talent. Yep, even freelancers — our specialty. And if all these tradeoffs just make you feel more indecisive, the quiz at the end will help!
Video interviews are the default for client meetings these days. Zoom or Google Hangouts? Is your background important? We answered some common questions about winning new freelance contracts via Zoom.
Cameo's interim CMO, Greg Caplan, was one of remote work's early advocates. Now, everyone's a remote worker — in a pandemic. Is this what he envisioned?
Updating your LinkedIn might feel like a drag — until you start finding freelance marketing clients there, that is. Top freelancers and a hiring manager share tips for building the best freelance LinkedIn profile.
The coronavirus has and will continue to impact the way we do business and drive sales. We've found a few surprising ways to keep customers coming in the door.
By Raisin Bread Editors
2020 looks a lot different than anyone expected, so it's important to adapt your business model to the changing times. Here are a few tips on how to do so.
Are those forecasted 2020 marketing trends holding up six months in? Here is what we predict is to come for the rest of this year, and ultimately for the decade.
Are freelancers the future of marketing? Not for every role, but for a lot of them the answer is a solid: yes. Here is why companies are breaking up with their agencies now more than ever.
COVID-19 has employees working from home, and many will not return the office for quite some time. Here are a few tips for being productive when remote.
Has coronavirus made our workforce more remote-friendly than ever before? Learn about pivoting to a work-from-home model and the benefit to your employees.
This will be the year of custom chatbots, NFT loyalty programs and much more, according to DTC operators including Nik Sharma and Jones Road Beauty’s Cody Plofker.
When it comes to e-commerce, success is in the numbers. Here are a few e-comm stats that may change how you think about your business, both off and online.
Sharma, a.k.a. “the DTC guy,” has worked with brands like Hint Water, Haus and Black Wolf. He shared some of the marketing insights he picked up along the way.