People Want to Shop Sustainably. But Do They Really Do It?

Studies show that Americans care about the environment — but have trouble translating their eco-friendly preferences into purchases. What's holding them back? We dug into it.

Mae Rice

5 Dos and Don’ts of Startup Marketing Ops From the Founder of Maven

Gagan Biyani has co-founded three startups in edtech and logistics: Udemy, Sprig, and most recently, Maven. Here are some field-tested marketing strategies at the core of everything he does.

Mike Thomas

How the Eventbrite Marketing Org Scaled from One Hire to a 60-Person Team

In the past decade, Eventbrite’s marketing org has both expanded and merged, forming a unique org structure. MarketerHire talked to Eventbrite’s CMO and CPO to learn how they hire and manage a cross-functional team.

Kelsey Donk

How to Build a Startup Marketing Team from 0, According to Nik Sharma

As CEO of Sharma Brands, Nik Sharma has worked with DTC startups from Brightland to Pill Club — and he has six tips for early-stage companies hiring marketers.

Rebecca Brill

How Complex Networks’ EVP of Marketing Builds Teams to Scale Linear Commerce

When Jonathan Hunt started at Complex Networks, it was a hybrid media, tech and e-commerce organization. Here's how he structures and managed the marketing team to scale that model.

Tracey Wallace

6 Tips for Scaling Your Marketing Team from ShipBob’s CMO

Casey Armstrong has learned a few things leading ShipBob's marketing team. For example: don't chase "shiny pennies," don't work all night, and do let full-time employees lean on freelancers when they hit bandwidth.

Tracey Wallace

A Marketing Leader’s Guide to Defining Roles, From Forbes' CMO & VP of Corporate Development

Forbes CMO Lynn Schlesinger and VP Taha Ahmed work at the same company — but they structure their teams differently. One goal they share? Clearly-defined roles for their direct reports.

Tracey Wallace

It’s No Fun Being Director of Denial

If you see a job description start to trend, take a closer look. The job might implicitly be to turn back time and make Facebook ads work like they used to.

Mae Rice

The Dark Side of Scalability, According to Nik Sharma

“In order to succeed you need to do things that DON'T scale.” DTC growth marketer Nik Sharma tweeted that back in 2017 — and he says it’s just as true today.

Mae Rice

Does Marketing Get Any R-E-S-P-E-C-T?

Selling the concept of marketing to leadership is such a major pain point. "The issue is whether or not they trust you enough and will give you enough freedom to do your job, it is about the client’s character, not the level of marketing knowledge."

Mae Rice

Ahrefs CMO Tim Soulo's Code of Ethics for Marketers

We asked Ahrefs CMO Tim Soulo what "ethical marketing" means to him. He answered with a handful of principles he and the Ahrefs team live and work by.

Mae Rice

These 13 Marketing Trends Will Define 2021, Experts Say

Experts see these growing trends — like augmented reality ads and emails designed for dark mode — taking over the marketing mainstream in 2021. But which one is right for you?

Kate Talbot

Freelance Marketers' Zoom FAQs, Answered

Video interviews are the default for client meetings these days. Zoom or Google Hangouts? Is your background important? We answered some common questions about winning new freelance contracts via Zoom.

Missy Titus

You Need To Adapt Your Business Model To The Moment—Here’s How

2020 looks a lot different than anyone expected, so it's important to adapt your business model to the changing times. Here are a few tips on how to do so.

By Raisin Bread Editors

Not Used To Working From Home? Here Are 7 Of Our Best Tried-And-Test Strategies For Staying Productive

COVID-19 has employees working from home, and many will not return the office for quite some time. Here are a few tips for being productive when remote.

By Raisin Bread Editors

7 E-Commerce Stats That Will Change the Way You Look At Your Business

When it comes to e-commerce, success is in the numbers. Here are a few e-comm stats that may change how you think about your business, both off and online.

By Raisin Bread Editors