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Should Marketers Prepare for #Shipageddon?

Yes, but no need to freak out. There are practical steps you take to keep your messaging in sync with your shipping bandwidth. (And shipping delays aren't the end of the world, despite the hashtag.)

Mae Rice

An Insider Look at the Gift Guide Game

Where do gift guides come from? We asked an affiliate marketer how brands negotiate placements — and if it’s too late to launch a 2020 gift guide strategy.

Mae Rice

You Don’t Have to Be Amazon to Win Big This Holiday Season

Ten holiday (co)-marketing tips for smaller online shops, from co-op commerce, including partner marketing, email marketing, maybe even Amazon itself.

Mae Rice

E-commerce

Brand Development: A Crucial Marketing Milestone Far Too Many Brands Skip Entirely

Far too many entrepreneurs and even established brands forgo brand development. This is a critical mistake. Product market fit is one thing, but expansion to new audiences and building loyalty and affinity starts here.

Jared Rosenberg

Text ‘STOP’ on Promotional-Only SMS Marketing: Here’s How to Integrate SMS to Grow Your List, Earn Loyalty, and Give Your Customers Social Currency

SMS marketing is on the rise, and for good reason. Grow your list, integrate your campaigns, and build brand equity for the long-haul with Voyage SMS.

Courtney Grace

The Customer Experience Implications of the New NAFTA Are Huge for E-commerce. You Can't Ignore It.

E-commerce brands make a promise to customers: if they pay, their product will arrive quickly, safely, & without additional fees to their doorstep. With the “New NAFTA,” that isn’t necessarily the case. Let the experts at Passport Shipping explain.

Alex Yancher

Prime Day In October, No Halloween, and Early BFCM: 13 Expert-Backed Holiday Marketing Tactics to Win This Crazy Year

The holiday season officially began Oct 13, 2020 –– more than a full month before BFCM. Here's what you need to know to check your list, and check it twice – quick.

Courtney Grace

The Surprising Platform You’ll Want To Start Advertising On Right Now

Snapchat advertising is the new frontier for DTC marketers. It's cheap, it's easy to target, and it's way more entertaining. Learn more about it here.

By Raisin Bread Editors

8 DTC Trends Experts Expect to Dominate 2021

Nik Sharma, Outer CEO Jiake Liu and ShipBob CMO Casey Armstrong know the DTC space better than anyone. Here's what's they predict will happen in 2021.

Mae Rice

7 E-Comm Stats That Will Change the Way You Look At Your Business

When it comes to e-commerce, success is in the numbers. Here are a few e-comm stats that may change how you think about your business, both off and online.

By Raisin Bread Editors

The Do’s And Don'ts Of Creating a D2C Brand—From The Marketers Who Build Them

So you're building a DTC brand? Take it from the marketing experts — here are some Do's and Don'ts to starting a direct-to-consumer brand from the ground up.

By Raisin Bread Editors

3 E-Commerce Growth Hacks on Klaviyo (And not Mailchimp)

Klayvio tops our list of email service providers for E-commerce and DTC brands. Read on for a few growth hacks to get the most out of the Klayvio platform.

By Chase Dimond

How to Acquire Customers Over BFCM: Last Minute Ideas That Require $0 Paid Search or Social Spend

Ad costs are a wild card between elections, COVID-19, and BFCM. Here are your next best bets for acquiring customers this holiday season – all without a dime spent in paid.

co-op commerce