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The Ultimate Guide to Holiday E-Commerce Marketing in 2021 [Updated]

Hear those jingle bells in the distance? The holidays are coming, and marketers are getting ready. Here are the top challenges, tips and tactics that experts see defining the season.
Kelsey Donk
E-commerce

Should Marketers Prepare for #Shipageddon?

Yes, but no need to freak out. There are practical steps you take to keep your messaging in sync with your shipping bandwidth. (And shipping delays aren't the end of the world, despite the hashtag.)
Mae Rice
E-commerce

You Don’t Have to Be Amazon to Win Big This Holiday Season

Ten holiday (co)-marketing tips for smaller online shops, from co-op commerce, including partner marketing, email marketing, maybe even Amazon itself.
Mae Rice
E-commerce

The Customer Experience Implications of the New NAFTA Are Huge for E-commerce. You Can't Ignore It.

E-commerce brands make a promise to customers: if they pay, their product will arrive quickly, safely, & without additional fees to their doorstep. With the “New NAFTA,” that isn’t necessarily the case. Let the experts at Passport Shipping explain.
Alex Yancher

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E-commerce

E-commerce

Prime Day In October, No Halloween, and Early BFCM: 13 Expert-Backed Holiday Marketing Tactics to Win This Crazy Year

The holiday season officially began Oct 13, 2020 –– more than a full month before BFCM. Here's what you need to know to check your list, and check it twice – quick.

Courtney Grace

E-commerce

The Surprising Way To Drive Sales During The Covid Crisis

The coronavirus has and will continue to impact the way we do business and drive sales. We've found a few surprising ways to keep customers coming in the door.

By Raisin Bread Editors

E-commerce

6 DTC Marketing Trends to Watch in 2022, According to 4 Insiders

This will be the year of custom chatbots, NFT loyalty programs and much more, according to DTC operators including Nik Sharma and Jones Road Beauty’s Cody Plofker.

Mae Rice

E-commerce

7 E-Commerce Stats That Will Change the Way You Look At Your Business

When it comes to e-commerce, success is in the numbers. Here are a few e-comm stats that may change how you think about your business, both off and online.

By Raisin Bread Editors

E-commerce

The Dos and Don’ts of Marketing DTC Brands, According to Nik Sharma

Sharma, a.k.a. “the DTC guy,” has worked with brands like Hint Water, Haus and Black Wolf. He shared some of the marketing insights he picked up along the way.

Mae Rice

E-commerce

How to Acquire Customers Over BFCM: Last Minute Ideas That Require $0 Paid Search or Social Spend

Ad costs are a wild card between elections, COVID-19, and BFCM. Here are your next best bets for acquiring customers this holiday season – all without a dime spent in paid.

co-op commerce