E-commerce
48 Surprising SMS Marketing Statistics for 2021 (And Their Original Sources)
In 2020, SMS marketing saw shocking engagement numbers, further propelling adoption. That trend carried over into 2021. We rounded up the most accurate, up-to-date SMS statistics to help you make better marketing decisions.
Camille TrentThese 12 Product Recommendation Quizzes Work Like Personal Shoppers
Analysis paralysis can tank e-commerce sales, but product recommendation quizzes offer a solution: personalized suggestions at scale, right next to a "Buy Now!" button.
Camille TrentShould Marketers Prepare for #Shipageddon?
Yes, but no need to freak out. There are practical steps you take to keep your messaging in sync with your shipping bandwidth. (And shipping delays aren't the end of the world, despite the hashtag.)
Mae RiceAn Insider Look at the Gift Guide Game
Where do gift guides come from? We asked an affiliate marketer how brands negotiate placements — and if it’s too late to launch a 2020 gift guide strategy.
Mae RiceMore from
E-commerce
Brand Development: A Crucial Marketing Milestone Far Too Many Brands Skip Entirely
Far too many entrepreneurs and even established brands forgo brand development. This is a critical mistake. Product market fit is one thing, but expansion to new audiences and building loyalty and affinity starts here.
The Customer Experience Implications of the New NAFTA Are Huge for E-commerce. You Can't Ignore It.
E-commerce brands make a promise to customers: if they pay, their product will arrive quickly, safely, & without additional fees to their doorstep. With the “New NAFTA,” that isn’t necessarily the case. Let the experts at Passport Shipping explain.