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Data Snack

The Most Hired Marketing Roles in November 2021

September 6, 2022
December 7, 2021
Kelsey Donk

Social media marketing hires jumped in November for the second year in a row. But is it a seasonal trend or are brands starting to invest in social commerce?

Table of Contents

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It’s the happiest season for organic social!

According to MarketerHire’s internal data, social media managers’ slice of the hiring pie grew 80% MoM in November. 

That's the biggest jump SMM hires had since November 2020.

Source: MarketerHire

Does social media get 🔥 as the temps get ❄️?

Could interest in social media be seasonal? 

Our sales team noticed two types of companies in particular hiring SMMs to get word out about their products before the holidays:

  • Personal brands, like authors and business coaches
  • E-commerce brands, specifically DTC skincare and spa companies

But brands may also be taking notice of social media users’ growing (year-round) intent to purchase. According to a recent Essence survey, 75% of shoppers want to make purchases directly through social platforms.

There’s also a chance this MoM spike is a coincidence! Sometimes, social media managers churn naturally, and companies need replacements.

Our takeaway?

Whether it’s a seasonal trend or the beginning of a long-term shift towards social commerce, social media marketers had plenty to be thankful for in November!

Kelsey Donk
about the author

Kelsey Donk is a writer at MarketerHire. Before joining MarketerHire full-time, Kelsey was a freelance writer and loved working with small businesses to level up their content. When she isn't writing, Kelsey can be found gardening or walking her dogs all around Minneapolis.

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