This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.
It’s the happiest season for organic social!
According to MarketerHire’s internal data, social media managers’ slice of the hiring pie grew 80% MoM in November.
That's the biggest jump SMM hires had since November 2020.
Does social media get 🔥 as the temps get ❄️?
Could interest in social media be seasonal?
Our sales team noticed two types of companies in particular hiring SMMs to get word out about their products before the holidays:
- Personal brands, like authors and business coaches
- E-commerce brands, specifically DTC skincare and spa companies
But brands may also be taking notice of social media users’ growing (year-round) intent to purchase. According to a recent Essence survey, 75% of shoppers want to make purchases directly through social platforms.
There’s also a chance this MoM spike is a coincidence! Sometimes, social media managers churn naturally, and companies need replacements.
Whether it’s a seasonal trend or the beginning of a long-term shift towards social commerce, social media marketers had plenty to be thankful for in November!