It’s the happiest season for organic social!
According to MarketerHire’s internal data, social media managers’ slice of the hiring pie grew 80% MoM in November.
That's the biggest jump SMM hires had since November 2020.
Does social media get 🔥 as the temps get ❄️?
Could interest in social media be seasonal?
Our sales team noticed two types of companies in particular hiring SMMs to get word out about their products before the holidays:
- Personal brands, like authors and business coaches
- E-commerce brands, specifically DTC skincare and spa companies
But brands may also be taking notice of social media users’ growing (year-round) intent to purchase. According to a recent Essence survey, 75% of shoppers want to make purchases directly through social platforms.
There’s also a chance this MoM spike is a coincidence! Sometimes, social media managers churn naturally, and companies need replacements.
Whether it’s a seasonal trend or the beginning of a long-term shift towards social commerce, social media marketers had plenty to be thankful for in November!