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Sure, zero-click Google searches are up. But optimizing longform content for search is still absolutely worth it, explains MarketerHire's director of marketing, Tracey Wallace.
SEO results can take a while to bake out — but they don't take forever. If it's been six months and you haven't seen any measurable return on your strategy, SEO experts say that's one of a few signs that it's time to hire new blood.
Google's search algorithm is a black box, which makes it hard for a layperson to know if a self-proclaimed SEO expert knows their stuff. So we got industry insiders to list the essential SEO skills.
Google’s big 2021 search engine algorithm update, the Core Update, finished rolling out on June 12 — and now is a good time to check to see if your site was affected.
Google will soon change how it measures page experience. What does that mean for SEO professionals? Here's what's changing, and how the pros are preparing.
Where do gift guides come from? We asked an affiliate marketer how brands negotiate placements — and if it’s too late to launch a 2020 gift guide strategy.
Can SEO be the missing piece to a marketing mix for your business? Here are six reasons your business needs an SEO strategy and an expert who can deliver.
By Raisin Bread Editors
You know you need SEO in your marketing strategy, but how much do you really know about it? Here are 7 SEO stats that will make you think about it differently.
Are you ready to introduce SEO into your marketing strategy? Here are the basics to laying down the foundation of a successful SEO program –– technical and otherwise.
SEO is arguably the most important, strategic, and hidden part of an e-commerce marketing strategy. Make the most of it by following advice right from the experts.