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How does Halara have enough money to fully saturate TikTok with advertisements? They’re even targeting middle-aged men… and they make athleisure for women.
Apple isn't known for shooting itself in the foot, but its app store ad revenues have been on the decline, and iOS 14.5 seems to have made things worse. Is it self-sabotage or a blip?
In mid-August, SEOs noticed that their title tags weren't appearing in Google search results as intended — they were getting algorithmically rewritten. What does that mean for organic search strategy?
Big sites are seeing some YoY shrinkage in 2021 — and small sites are seeing traffic dips so big, it's put their traffic behind where it was in 2019. Why?
With the arrival of iOS 14 and ATT, digital marketers have seen a troubling drop in attribution data from iPhone users. But the drop-off hasn't been even around the world. This week, we looked into why.
The agency vs. in-house debate never dies, but it's getting old. It feels particularly outdated right now because it ignores an important employment option for marketers: freelancing.
Demand for marketing in July is always a little... different than in other months. Last month, that was great news for growth marketers, according to our numbers.
Coca-Cola is on Twitter, and 7UP has a verified Instagram, but the root beer brands are... where, exactly? A recent tweet made us wonder, so we took a look into how root beer is (or isn't!) marketed.
Marketers in the EU have spent the past three years working on the privacy-first web. GDPR taught them early how to work with opt-in buttons and the like. But iOS 14.5 is a different story.
It's not your imagination. There are more sellers on Amazon every day, and they're all competing for shoppers' attention. But what does that mean for their profits — and Amazon's?
How does one master social media? Well, you could use it... or apparently go to school for it. But should you? That's a hot topic on #MarketingTwitter.
In the creator economy, it's possible to be a full-time influencer. But... where does the money come from? Not from affiliate links, according to a survey of 2,000 creators.
Marketing and advertising aren't synonyms — all advertising is marketing, but not all marketing is advertising. Inspired by a tweet, we dug into the distinction.
Tinder is a dating app, but it's also an advertising platform — and it's seeing an engagement bump this year. (Plus, it has a ton of first-party data, which can't hurt its ad targeting capabilities.)
Tinned fish has suddenly become the official food of "hot girls" everywhere — and marketing has to be involved. But who's the marketing push coming from? We did some research.
Last month, we saw an uptick in demand for three of our roles. Our working theory: This was preparation for Apple’s privacy update, which launched on April 26 with iOS14.5.
Growth marketer is always our most-hired marketing role at MarketerHire — and March was no exception. Just like they did in February, growth marketers made up about a 1/3 of all hires.
Companies hired a lot of growth marketers, per usual — but growth marketer hiring was actually down, month over month. What took its place? Content marketing and other owned channel marketers.
Growth marketers dominated in December 2020. More than a third of all the expert freelance marketers hired through our platform in December were growth marketers.
We took a look at the roles our clients filled through us in November, and turned the data into a pie chart. Our big-picture takeaway: It’s sliced surprisingly evenly.
New in hiring trends at MarketerHire: brand marketing is in demand. That might be because nailing brand marketing is *central* to diversification efforts.
If you see a job description start to trend, take a closer look. The job might implicitly be to turn back time and make Facebook ads work like they used to.
Which marketing channels should you invest in if most people could buy your product but not everyone is actively looking for it? We have a graphic for that.
In a survey taken on a random day in 2020, eMarketer found that the majority of Gen Z-ers, and about a third of all respondents, had seen a meme that day.
It feels like this email lifted HBO Max’s brand — and shifted American culture as we know it — at least as much as Mare of Easttown. And it was way cheaper.
“In order to succeed you need to do things that DON'T scale.” DTC growth marketer Nik Sharma tweeted that back in 2017 — and he says it’s just as true today.
Google’s big 2021 search engine algorithm update, the Core Update, finished rolling out on June 12 — and now is a good time to check to see if your site was affected.
Search interest in oat milk hit a major peak in March this year, according to Google Trends. What happened? Well, turns out Starbucks is more powerful than the Super Bowl.
When we asked if your brand’s logo “goes rainbow” in June, only 33% of you said yes — 67% said you skip it. Here's why you said you go rainbow, or don't. Some good, and some very, very bad reasons included.
Selling the concept of marketing to leadership is such a major pain point. "The issue is whether or not they trust you enough and will give you enough freedom to do your job, it is about the client’s character, not the level of marketing knowledge."
Paid search is hot — and that extends beyond search engines to Amazon’s searchable e-commerce interface. Amazon marketers’ slice of our hiring pie doubled from April to May.
Can AI copywriting tools and human copywriters coexist? We asked CopyAI CMO Blake Emal, as well as prominent copywriters and content marketers to find out.
We asked Browned 2 Perfection's Junae Brown and former Toptal community lead Ethan Brooks what community means to them — and why marketers can't get enough of it.
Google will soon change how it measures page experience. What does that mean for SEO professionals? Here's what's changing, and how the pros are preparing.
MarketerHire's CEO, Chris Toy, explains how digital marketing channels destabilized the industry — and why he's excited about the future of marketing.
As remote work goes mainstream, cities need competitive brands more than ever. Miami’s Republican mayor, Francis Suarez, is seizing the moment and using a multi-channel strategy to reinvent his city.
The update doesn’t even have a release date, but we spoke to three digital marketing professionals who are already feeling its effects in their Facebook campaigns and beyond.
Experts see these growing trends — like augmented reality ads and emails designed for dark mode — taking over the marketing mainstream in 2021. But which one is right for you?
Yes, but no need to freak out. There are practical steps you take to keep your messaging in sync with your shipping bandwidth. (And shipping delays aren't the end of the world, despite the hashtag.)
When the pandemic began, marketing teams faced a question: Should we stick with business as usual or invest in new creative? Here are the 30 best ads from companies that invested in fresh, of-the-moment ads.
Where do gift guides come from? We asked an affiliate marketer how brands negotiate placements — and if it’s too late to launch a 2020 gift guide strategy.
The dust is settling. The analytics have arrived. We took a look back at the marketing hits and misses of election week 2020 with VC Jeff Cantalupo, a long-time investor in one of the week’s big winners: Calm.
Ten holiday (co)-marketing tips for smaller online shops, from co-op commerce, including partner marketing, email marketing, maybe even Amazon itself.
The coronavirus has and will continue to impact the way we do business and drive sales. We've found a few surprising ways to keep customers coming in the door.
By Raisin Bread Editors
Are those forecasted 2020 marketing trends holding up six months in? Here is what we predict is to come for the rest of this year, and ultimately for the decade.
Snapchat advertising is the new frontier for DTC marketers. It's cheap, it's easy to target, and it's way more entertaining. Learn more about it here.
Nik Sharma, Outer CEO Jiake Liu and ShipBob CMO Casey Armstrong know the DTC space better than anyone. Here's what's they predict will happen in 2021.
Do you know why your social media ads fluctuate in cost? For right now, the upcoming election could be to blame. Here's what you need to know to educate your clients and brand.