Explainers

Quick Wins for D2C (Direct-to-Consumer) Ecommerce SEO

Alanna Hawley

What are the Growth Marketing Trends in 2023 & How Should You Prepare?

Jake Madoff

Case Study: How Hachimi Yallaoui helps MarketerHire and Organizations Like Yours Grow Through Conversion Optimization

Marissa Taffer

How Creative Strategists Do Competitive Analysis Differently

Evan Lee

What Is a Creative Strategist—And Why You Need One

Evan Lee

Become Indispensable to Your Organization by Mastering the Art of Conversion Optimization

Marissa Taffer

8 Best Practices for Optimal Email Deliverability in 2022

Alice Giuditta

All Things Trigger Emails: 8 Great Examples, Best Practices, and How to Monitor Performance

Jenny Tuckfelt

Artificial Intelligence Is Changing SEO; Here’s How It Works

Mack Grenfell

3 Enterprise Marketing Pros on How Billion-Dollar Companies Do Marketing

Enterprise-scale companies have massive budgets — and a lot to lose. How does that impact their marketing teams? We asked alums of Adobe, IBM and EA Sports to give us the inside scoop.

Maddy Osman

Marketing Operations for Startups: The Ultimate Guide

At a startup, "marketing operations" isn't usually in anyone's job title, but marketing still needs to run efficiently. How do you know if it does — and if it doesn't, how do you level up operationally? We asked three experts.

Mae Rice

6 Must-Have Skills for Marketing Analysts

Marketing analysts know numbers, but they don’t do the same work as a statistician or a growth marketer. We asked the experts what skills set marketing analyst pros apart from the pack.

Kelsey Donk

How to Do Your Freelance Taxes, According to 3 Pros

Filing taxes as a new freelancer can be confusing. Here's how a CPA, a financial consultant for small businesses, and a long-time freelancer recommend approaching it.

Maddy Osman

How to Become a Freelancer: 3 Successful Freelancers on Making the Transition

The Great Resignation is here, and freelancing is booming. But how exactly do full-time employees take the plunge into freelancing? We asked three successful freelancers how they made the transition.

Kelsey Donk

The 38 Best SEO Tools, According to SEO Experts (Including 22 Free Ones!)

Doing SEO well takes more than the right technical skillset, it takes specialized tools. Read our unbiased recommendations about which SEO tools to consider.

Kelsey Donk

29 Different Types of Marketing, Explained

There are so many different kinds of marketing, it can feel overwhelming. What’s the difference between inbound and outbound marketing — or community marketing and local marketing? We have answers.

Mae Rice

8 Expert Tips on Creating the Best Pinterest Ads Ever (With Examples!)

Pinterest ads can unlock a secretly SEO-friendly channel and reach an audience with intent to shop. But its ad platform is also relatively new, so it takes some tricks to make it perform.

Kelsey Donk

The Best A/B Testing Tools on the Market, Ranked by Growth Marketing Experts

A/B testing is a core skill growth marketers bring to a marketing team — but doing it well takes the right strategy and tools. We asked experts why and how they test.

Kelsey Donk

The Ultimate Guide to Holiday E-Commerce Marketing in 2021 [Updated]

Hear those jingle bells in the distance? The holidays are coming, and marketers are getting ready. Here are the top challenges, tips and tactics that experts see defining the season.

Kelsey Donk

6 Must-Have Skills for Fractional CMOs

Fractional CMOs are trending. But how do companies find skilled candidates for a role that was once an oxymoron: a part-time C-suite position? We asked experts in the field what hiring managers should look for.

Matt Ellis

9 Must-Have Skills for Amazon Experts

Amazon is poised to make $16B in ad revenue this year. But it's a quirky platform, with its own unique search algorithm, PPC ads and more. Here's what a marketer should know to grow your presence in The Everything Store.

Maddy Osman

9 Skills Expert Brand Marketing Managers Must Have

Brand marketers can help your company connect with its target audience — and avoid ad campaigns that flop. But it takes a knack for competitive analysis, brand strategy and more.

Kelsey Donk

12 Essential Skills for Expert Growth Marketing Managers

Growth marketers might call themselves “puppet masters,” but they’re more than strategists and managers — they can also run experiments and set up an analytics stack. We asked experts about the essential skills for the role.

Kelsey Donk

Don't Underestimate Snapchat Ads — Use These 7 Pro Tips to Make Them Convert

Snapchat isn’t just for teens — nearly half its users are over 29. Plus, its CPMs are far lower than Facebook’s, which makes it a great place to test out-there ad creative.

Tor Marom

TikTok Ads Regularly Bring In 2.5X ROAS — But That's Not the Only Reason to Try Them

TikTok ads have helped brands capitalize on organic virality, and the right campaign can bring in super-strong engagement — think 1M+ UGC videos, and an unpaid video from Lizzo.

Tor Marom

The 12 Must-Have Skills for an SEO Marketing Manager (+ 3 Bonus SEO Skills)

Google's search algorithm is a black box, which makes it hard for a layperson to know if a self-proclaimed SEO expert knows their stuff. So we got industry insiders to list the essential SEO skills.

Maddy Osman

The 39 Best Content Marketing Tools, According to Expert Content Marketers

There's a technical side to content marketing — especially if you want your content to rank in Google search. Here are the tools the pros use to research, optimize and distribute their content.

Camille Trent

8 Skills Expert Content Marketing Marketers Need (+5 Nice-to-Haves)

"Everyone — and I mean EVERYONE — thinks they're a writer." But it takes more than a blog and a dream to be a content marketer. We rounded up the essential skills for the role, according to experts.

Kelsey Donk

34 Best PPC Tools, According to Top PPC Marketers

Google's Keyword Planner isn't the only PPC tool. These landing page builders, reporting apps and ad optimization tools deserve consideration in 2022.

Camille Trent

The 15 Best Email Marketing Tools, According to Expert Email Marketers

Email marketing tools can mean anything from full-blown email marketing platforms with CRMs and marketing automation to more specialized deliverability tools. This article walks through the best paid and free email marketing software in 2022.

Camille Trent

7 Skills Expert Email Marketers Need (+4 Nice-to-Haves)

Everyone can send an email, but expert email marketers can create lifecycle campaigns, write copy, automate strategically — and even dabble in deliverability.

Kelsey Donk

The 21 Best Social Media Management Tools, Ranked by Social Media Marketing Managers

The best social media management tools depend on your company size, budget, and more. For this article, we asked social media managers from startups, agencies, and enterprises about the time-saving free and paid social media software they use daily.

Camille Trent

12 Skills Expert Social Media Managers Need (+5 Nice-to-Haves)

An expert social media manager does a lot more than post, experts tell us. SMMs are creative strategists, storytellers, editors, community-builders and more — and they can level up your brand’s online presence.

Maddy Osman

48 Surprising SMS Marketing Statistics for 2022 (And Their Original Sources)

In 2020, SMS marketing saw shocking engagement numbers, further propelling adoption. That trend carried over into 2021. We rounded up the most accurate, up-to-date SMS statistics to help you make better marketing decisions.

Camille Trent

How to Calculate ROAS and Assess Profitability for Paid Social Ads

High return on ad spend isn't enough to guarantee a successful digital ad campaign. Context matters, and so does profitability, according to a paid social media marketer and Facebook alum.

Maurice Rahmey

The 40 Best Freelancer Tools, According to Expert Marketers

There’s no shortage of free and paid software for self-employed people. To help you narrow it down, we polled freelancers and marketers to find out which software they actually use.

Camille Trent

These 12 Product Recommendation Quizzes Work Like Personal Shoppers

Analysis paralysis can tank e-commerce sales, but product recommendation quizzes offer a solution: personalized suggestions at scale, right next to a "Buy Now!" button.

Camille Trent

Freelance Marketers' Zoom FAQs, Answered

Video interviews are the default for client meetings these days. Zoom or Google Hangouts? Is your background important? We answered some common questions about winning new freelance contracts via Zoom.

Missy Titus

The Complete Influencer Marketing Guide in 2022

Does influencer marketing actually work? Absolutely. Better yet, it doesn't have to be incredibly expensive. Here's how to tap into influencer marketing now.

Kelsey Donk

How to Build a LinkedIn Profile That Boosts Your Freelance Career

Updating your LinkedIn might feel like a drag — until you start finding freelance marketing clients there, that is. Top freelancers and a hiring manager share tips for building the best freelance LinkedIn profile.

Camille Trent

The Essential 7-Step Brand Development Playbook, According to Brand Marketing Experts

Too many entrepreneurs — and established brands — skip brand development, thinking they can coast on product-market fit. But brand development is key for expanding your audience and building loyalty. Here's how the pros do it.

Kelsey Donk

How to Implement CX Across Your Org (And Why)

The average consumer is now keenly aware of how many options they have when it comes to getting the supplies, food, clothes, or anything else they need. CX matters more than ever, in every part of your business.

Courtney Grace

12 Welcome Email Examples & Pro Tips: The Key to High Email Deliverability & Building an Audience

Welcome emails are powerful. They build your brand by building customer loyalty and affinity. And, they help your email deliverability, too. Here's 12 examples from brands of all kinds for your welcome email inspiration.

Courtney Grace

SMS Marketing: Why Texting Customers Works and How to Get Started

SMS marketing is on the rise in 2021, and for good reason. Learn what SMS marketing is and how to launch 251X ROAS campaigns with text message marketing.

Camille Trent

The Customer Experience Implications of the New NAFTA Are Huge for E-commerce. You Can't Ignore It.

E-commerce brands make a promise to customers: if they pay, their product will arrive quickly, safely, & without additional fees to their doorstep. With the “New NAFTA,” that isn’t necessarily the case. Let the experts at Passport Shipping explain.

Alex Yancher

Prime Day In October, No Halloween, and Early BFCM: 13 Expert-Backed Holiday Marketing Tactics to Win This Crazy Year

The holiday season officially began Oct 13, 2020 –– more than a full month before BFCM. Here's what you need to know to check your list, and check it twice – quick.

Courtney Grace

The 6 Reasons Your Business Needs SEO—According To The Experts

Can SEO be the missing piece to a marketing mix for your business? Here are six reasons your business needs an SEO strategy and an expert who can deliver.

By Raisin Bread Editors

Growth Marketers Are Modern Marketing Managers in 2022 – And That’s a Good Thing

The term “growth marketing” has some marketers skeptical. What does the role even mean? Well, we have answers — plus insights on why this trending role matters and why your brand might need a growth marketer.

Camille Trent

The Facebook Ad Campaign E-Commerce Brands Need

How do you know the type of campaign to choose when running Facebook ads when you want to drive sales? These few tricks can help e-commerce brands scale ROAS.

Chad Keller

7 SEO Stats You Need to Know For Your Business

You know you need SEO in your marketing strategy, but how much do you really know about it? Here are 7 SEO stats that will make you think about it differently.

By Raisin Bread Editors

7 E-Commerce Stats That Will Change the Way You Look At Your Business

When it comes to e-commerce, success is in the numbers. Here are a few e-comm stats that may change how you think about your business, both off and online.

By Raisin Bread Editors

The SEO Primer: The Essentials To Getting Started

Are you ready to introduce SEO into your marketing strategy? Here are the basics to laying down the foundation of a successful SEO program –– technical and otherwise.

Bryan Driscoll

Klaviyo or Mailchimp: Which One’s Right for Your Marketing Tech Stack?

We asked email marketing experts Chase Dimond and Ellie Stamouli to talk us through the pros, cons and ideal use cases for these two leading email softwares.

Kelsey Donk

How to Acquire Customers Over BFCM: Last Minute Ideas That Require $0 Paid Search or Social Spend

Ad costs are a wild card between elections, COVID-19, and BFCM. Here are your next best bets for acquiring customers this holiday season – all without a dime spent in paid.

co-op commerce

7 Hard Truths About SEO For eCommerce, According To The Experts

SEO is arguably the most important, strategic, and hidden part of an e-commerce marketing strategy. Make the most of it by following advice right from the experts.

By Raisin Bread Editors