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Enterprise-scale companies have massive budgets — and a lot to lose. How does that impact their marketing teams? We asked alums of Adobe, IBM and EA Sports to give us the inside scoop.
At a startup, "marketing operations" isn't usually in anyone's job title, but marketing still needs to run efficiently. How do you know if it does — and if it doesn't, how do you level up operationally? We asked three experts.
Marketing analysts know numbers, but they don’t do the same work as a statistician or a growth marketer. We asked the experts what skills set marketing analyst pros apart from the pack.
Filing taxes as a new freelancer can be confusing. Here's how a CPA, a financial consultant for small businesses, and a long-time freelancer recommend approaching it.
The Great Resignation is here, and freelancing is booming. But how exactly do full-time employees take the plunge into freelancing? We asked three successful freelancers how they made the transition.
Doing SEO well takes more than the right technical skillset, it takes specialized tools. Read our unbiased recommendations about which SEO tools to consider.
There are so many different kinds of marketing, it can feel overwhelming. What’s the difference between inbound and outbound marketing — or community marketing and local marketing? We have answers.
Pinterest ads can unlock a secretly SEO-friendly channel and reach an audience with intent to shop. But its ad platform is also relatively new, so it takes some tricks to make it perform.
A/B testing is a core skill growth marketers bring to a marketing team — but doing it well takes the right strategy and tools. We asked experts why and how they test.
Hear those jingle bells in the distance? The holidays are coming, and marketers are getting ready. Here are the top challenges, tips and tactics that experts see defining the season.
Fractional CMOs are trending. But how do companies find skilled candidates for a role that was once an oxymoron: a part-time C-suite position? We asked experts in the field what hiring managers should look for.
Amazon is poised to make $16B in ad revenue this year. But it's a quirky platform, with its own unique search algorithm, PPC ads and more. Here's what a marketer should know to grow your presence in The Everything Store.
Brand marketers can help your company connect with its target audience — and avoid ad campaigns that flop. But it takes a knack for competitive analysis, brand strategy and more.
Growth marketers might call themselves “puppet masters,” but they’re more than strategists and managers — they can also run experiments and set up an analytics stack. We asked experts about the essential skills for the role.
Snapchat isn’t just for teens — nearly half its users are over 29. Plus, its CPMs are far lower than Facebook’s, which makes it a great place to test out-there ad creative.
TikTok ads have helped brands capitalize on organic virality, and the right campaign can bring in super-strong engagement — think 1M+ UGC videos, and an unpaid video from Lizzo.
Google's search algorithm is a black box, which makes it hard for a layperson to know if a self-proclaimed SEO expert knows their stuff. So we got industry insiders to list the essential SEO skills.
There's a technical side to content marketing — especially if you want your content to rank in Google search. Here are the tools the pros use to research, optimize and distribute their content.
"Everyone — and I mean EVERYONE — thinks they're a writer." But it takes more than a blog and a dream to be a content marketer. We rounded up the essential skills for the role, according to experts.
Google's Keyword Planner isn't the only PPC tool. These landing page builders, reporting apps and ad optimization tools deserve consideration in 2022.
Email marketing tools can mean anything from full-blown email marketing platforms with CRMs and marketing automation to more specialized deliverability tools. This article walks through the best paid and free email marketing software in 2022.
Everyone can send an email, but expert email marketers can create lifecycle campaigns, write copy, automate strategically — and even dabble in deliverability.
The best social media management tools depend on your company size, budget, and more. For this article, we asked social media managers from startups, agencies, and enterprises about the time-saving free and paid social media software they use daily.
An expert social media manager does a lot more than post, experts tell us. SMMs are creative strategists, storytellers, editors, community-builders and more — and they can level up your brand’s online presence.
In 2020, SMS marketing saw shocking engagement numbers, further propelling adoption. That trend carried over into 2021. We rounded up the most accurate, up-to-date SMS statistics to help you make better marketing decisions.
High return on ad spend isn't enough to guarantee a successful digital ad campaign. Context matters, and so does profitability, according to a paid social media marketer and Facebook alum.
There’s no shortage of free and paid software for self-employed people. To help you narrow it down, we polled freelancers and marketers to find out which software they actually use.
Analysis paralysis can tank e-commerce sales, but product recommendation quizzes offer a solution: personalized suggestions at scale, right next to a "Buy Now!" button.
Video interviews are the default for client meetings these days. Zoom or Google Hangouts? Is your background important? We answered some common questions about winning new freelance contracts via Zoom.
Does influencer marketing actually work? Absolutely. Better yet, it doesn't have to be incredibly expensive. Here's how to tap into influencer marketing now.
Updating your LinkedIn might feel like a drag — until you start finding freelance marketing clients there, that is. Top freelancers and a hiring manager share tips for building the best freelance LinkedIn profile.
Too many entrepreneurs — and established brands — skip brand development, thinking they can coast on product-market fit. But brand development is key for expanding your audience and building loyalty. Here's how the pros do it.
The average consumer is now keenly aware of how many options they have when it comes to getting the supplies, food, clothes, or anything else they need. CX matters more than ever, in every part of your business.
Welcome emails are powerful. They build your brand by building customer loyalty and affinity. And, they help your email deliverability, too. Here's 12 examples from brands of all kinds for your welcome email inspiration.
SMS marketing is on the rise in 2021, and for good reason. Learn what SMS marketing is and how to launch 251X ROAS campaigns with text message marketing.
E-commerce brands make a promise to customers: if they pay, their product will arrive quickly, safely, & without additional fees to their doorstep. With the “New NAFTA,” that isn’t necessarily the case. Let the experts at Passport Shipping explain.
The holiday season officially began Oct 13, 2020 –– more than a full month before BFCM. Here's what you need to know to check your list, and check it twice – quick.
Can SEO be the missing piece to a marketing mix for your business? Here are six reasons your business needs an SEO strategy and an expert who can deliver.
By Raisin Bread Editors
The term “growth marketing” has some marketers skeptical. What does the role even mean? Well, we have answers — plus insights on why this trending role matters and why your brand might need a growth marketer.
How do you know the type of campaign to choose when running Facebook ads when you want to drive sales? These few tricks can help e-commerce brands scale ROAS.
You know you need SEO in your marketing strategy, but how much do you really know about it? Here are 7 SEO stats that will make you think about it differently.
When it comes to e-commerce, success is in the numbers. Here are a few e-comm stats that may change how you think about your business, both off and online.
Are you ready to introduce SEO into your marketing strategy? Here are the basics to laying down the foundation of a successful SEO program –– technical and otherwise.
We asked email marketing experts Chase Dimond and Ellie Stamouli to talk us through the pros, cons and ideal use cases for these two leading email softwares.
Ad costs are a wild card between elections, COVID-19, and BFCM. Here are your next best bets for acquiring customers this holiday season – all without a dime spent in paid.
SEO is arguably the most important, strategic, and hidden part of an e-commerce marketing strategy. Make the most of it by following advice right from the experts.