Marketing mix modeling (MMM) takes more setup than native dashboards — but it offers clearer, less biased insights into each channel’s incremental impact, too. We asked Recast co-founder Michael Kaminsky when it’s most impactful.

There are so many different kinds of marketing, it can feel overwhelming. What’s the difference between inbound and outbound marketing — or community marketing and local marketing? We have answers.

Marketing and advertising aren't synonyms — all advertising is marketing, but not all marketing is advertising. Inspired by a tweet, we dug into the distinction.

The age-old specialist vs. generalist debate is especially popular in the marketing industry. This article explains why specialists are the smarter option.