7 Skills Expert Email Marketers Need (+4 Nice-to-Haves)

Everyone can send an email, but expert email marketers can create lifecycle campaigns, write copy, automate strategically — and even dabble in deliverability.

Kelsey Donk

The 25 Best Social Media Management Tools in 2021, Ranked by Social Media Marketing Managers

The best social media management tools depend on your company size, budget, and more. For this article, we asked social media managers from startups, agencies, and enterprises about the time-saving free and paid social media software they use daily.

Camille Trent

12 Skills Expert Social Media Managers Need (+5 Nice-to-Haves)

An expert social media manager does a lot more than post, experts tell us. SMMs are creative strategists, storytellers, editors, community-builders and more — and they can level up your brand’s online presence.

Maddy Osman

48 Surprising SMS Marketing Statistics for 2021 (And Their Original Sources)

In 2020, SMS marketing saw shocking engagement numbers, further propelling adoption. That trend carried over into 2021. We rounded up the most accurate, up-to-date SMS statistics to help you make better marketing decisions.

Camille Trent

How to Calculate ROAS and Assess Profitability for Paid Social Ads

High return on ad spend isn't enough to guarantee a successful digital ad campaign. Context matters, and so does profitability, according to a paid social media marketer and Facebook alum.

Maurice Rahmey

The 40 Best Freelancer Tools, According to Expert Marketers

There’s no shortage of free and paid software for self-employed people. To help you narrow it down, we polled freelancers and marketers to find out which software they actually use.

Camille Trent

These 12 Product Recommendation Quizzes Work Like Personal Shoppers

Analysis paralysis can tank e-commerce sales, but product recommendation quizzes offer a solution: personalized suggestions at scale, right next to a "Buy Now!" button.

Camille Trent

Freelance Marketers' Zoom FAQs, Answered

Video interviews are the default for client meetings these days. Zoom or Google Hangouts? Is your background important? We answered some common questions about winning new freelance contracts via Zoom.

Missy Titus

How to Build an Influencer Marketing Program That Boosts Word of Mouth and ROI

Does influencer marketing and UGC actually work? Oh, absolutely it does. Better yet, it doesn't have to incredibly expensive either. Here's how to tap into both strategies, right now.

Courtney Grace

LinkedIn Profile Optimization Tips For Freelancers: Your Guide to Landing New Clients on LinkedIn

Every day, freelancers turn potential clients off with passive LinkedIn profiles. This article walks freelancers through the steps of updating their profiles to attract new clients and make money on LinkedIn.

Camille Trent

Brand Development: A Crucial Marketing Milestone Far Too Many Brands Skip Entirely

Far too many entrepreneurs and even established brands forgo brand development. This is a critical mistake. Product market fit is one thing, but expansion to new audiences and building loyalty and affinity starts here.

Jared Rosenberg

Customer Experience in 2021 & Beyond: Savvier Consumers, Keeping It Simple, and Implementing CX Across Your Org

The average consumer is now keenly aware of how many options they have when it comes to getting the supplies, food, clothes, or anything else they need. CX matters more than ever, in every part of your business.

Courtney Grace

12 Welcome Email Examples & Pro Tips: The Key to High Email Deliverability & Building an Audience

Welcome emails are powerful. They build your brand by building customer loyalty and affinity. And, they help your email deliverability, too. Here's 12 examples from brands of all kinds for your welcome email inspiration.

Courtney Grace

SMS Marketing: Why Texting Customers Works and How to Get Started

SMS marketing is on the rise in 2021, and for good reason. Learn what SMS marketing is and how to launch 251X ROAS campaigns with text message marketing.

Camille Trent

The Customer Experience Implications of the New NAFTA Are Huge for E-commerce. You Can't Ignore It.

E-commerce brands make a promise to customers: if they pay, their product will arrive quickly, safely, & without additional fees to their doorstep. With the “New NAFTA,” that isn’t necessarily the case. Let the experts at Passport Shipping explain.

Alex Yancher

Prime Day In October, No Halloween, and Early BFCM: 13 Expert-Backed Holiday Marketing Tactics to Win This Crazy Year

The holiday season officially began Oct 13, 2020 –– more than a full month before BFCM. Here's what you need to know to check your list, and check it twice – quick.

Courtney Grace

The 6 Reasons Your Business Needs SEO—According To The Experts

Can SEO be the missing piece to a marketing mix for your business? Here are six reasons your business needs an SEO strategy and an expert who can deliver.

By Raisin Bread Editors

The Facebook Ad Campaign E-Commerce Brands Need

How do you know the type of campaign to choose when running Facebook ads when you want to drive sales? These few tricks can help e-commerce brands scale ROAS.

By Chad Keller

7 SEO Stats You Need to Know For Your Business in 2021

You know you need SEO in your marketing strategy, but how much do you really know about it? Here are 7 SEO stats that will make you think about it differently.

By Raisin Bread Editors

7 E-Commerce Stats That Will Change the Way You Look At Your Business

When it comes to e-commerce, success is in the numbers. Here are a few e-comm stats that may change how you think about your business, both off and online.

By Raisin Bread Editors

The SEO Primer: The Essentials To Getting Started

Are you ready to introduce SEO into your marketing strategy? Here are the basics to laying down the foundation of a successful SEO program –– technical and otherwise.

By Bryan Driscoll

Klaviyo or Mailchimp: Which One’s Right for Your Marketing Tech Stack?

We asked email marketing experts Chase Dimond and Ellie Stamouli to talk us through the pros, cons and ideal use cases for these two leading email softwares.

Kelsey Donk

How to Acquire Customers Over BFCM: Last Minute Ideas That Require $0 Paid Search or Social Spend

Ad costs are a wild card between elections, COVID-19, and BFCM. Here are your next best bets for acquiring customers this holiday season – all without a dime spent in paid.

co-op commerce

7 Hard Truths About SEO For eCommerce, According To The Experts

SEO is arguably the most important, strategic, and hidden part of an e-commerce marketing strategy. Make the most of it by following advice right from the experts.

By Raisin Bread Editors