What are Peer-to-Peer Referral Programs?

Rachel Vandernick

Subject Lines and Previews: Six Simple Tips to Increase Your Email Open Rate

Jenny Tuckfelt

How To Create a Brand Ambassador Program

Rachel Vandernick

What Is a Creative Strategist—And Why You Need One

Evan Lee

Applebee’s Worst Media Buy

A festive Applebee’s ad appeared picture-in-picture in live news about Russia’s invasion of Ukraine — and the jarring placement went viral. Here’s how Applebee’s and CNN responded.

Mae Rice

Disney Plans To “Build Community”… Literally

This week, Disney unveiled plans for Storyliving, a Disney-branded Palm Springs town. It’s pretty! But Twitter also found it pretty creepy. Here’s why.

Mae Rice

Inside Tushy's Super Bowel Monday Success

Not every brand can (or should) post eyebrow-raising poop jokes on social media. But bidet brand Tushy is an exception. We asked them about their recent Super Bowel contest.

Kelsey Donk

The Pros and Cons of the Adidas Sports Bra Tweet

When Adidas tweeted an image of 25 people’s bare breasts to promote its new sports bra range, they turned heads. But was the tweet really a good idea?

Kelsey Donk

3 Perks of Working With Pete Davidson, According to Rowing Blazers

Davidson isn’t just a comedian and honorary Kardashian — he’s a model who can make a fashion campaign pop, says Rowing Blazers art director Georgia Gray.

Kelsey Donk

3 Ways West Elm Caleb Boosted West Elm’s Brand

This week, the villain of TikTok is a (self-described) West Elm furniture designer. Could his internet infamy possibly be a good thing for West Elm’s brand?

Mae Rice

How Jordans Transcended Ads

Nike could run paid campaigns for its Air Jordans, but we haven't seen a paid Jordans ad in years (or ever). MarketerHire asked sneakerheads why that might be.

Mae Rice

What’s More Popular: McDonald’s or Taco Bell?

Do people go to Google more often looking for Big Macs or for a Cheesy Gordita Crunch? We dug into the Google Trends data — and it was more complicated than we expected!

Mae Rice

3 Ways Augmented Reality Can Transform Print Marketing

If you want to launch a print marketing campaign and you also want to make engagement easy, scannable codes are a good solution. But QR codes aren’t for every brand. AR print marketing could be the answer.

Kelsey Donk

From Google to Facebook: Lessons From the Tech Giant’s Rebrand

Facebook’s expected rebrand won’t be the first time a major tech company has changed name and structure to appease investors and protect its properties. But will what worked for Google work for Facebook?

Kelsey Donk

How the CMO of Skillshare Built a High-Performing Brand-First Marketing Team

Forbes recently named Liana Douillet Guzmán one of the 50 most innovative CMOs working. One reason she deserves the title? She invested in brand — and freelancers — before it was cool.

Tracey Wallace

Chip and Joanna Gaines' Small-Town Turnaround Playbook

What comes to mind first when we say, "Waco, TX?" If it's Chip and Joanna Gaines, or the HGTV show "Fixer Upper," that's their expert rebrand at work.

Mae Rice

9 Skills Expert Brand Marketing Managers Must Have

Brand marketers can help your company connect with its target audience — and avoid ad campaigns that flop. But it takes a knack for competitive analysis, brand strategy and more.

Kelsey Donk

How Magic Spoon Competes with Big Cereal

Cereal has been a sleepy category for years. Enter: Magic Spoon, a DTC brand that disrupted cereal as we know it, and grew 100%+ last year. Here's how they did it.

Mae Rice

How One Clorox Leader Uses Freelancers to Keep Marketing Teams Agile

Jackson Jeyanayagam took The Clorox Company's DTC organization from 0 to 60, literally— he scaled it 60 people over two years. How? Hint: Mixing freelancers and full-time hires.

Tracey Wallace

Inside Oat Milk's Ascent

Search interest in oat milk hit a major peak in March this year, according to Google Trends. What happened? Well, turns out Starbucks is more powerful than the Super Bowl.

Mae Rice

Inside the Rebrand That Got Everyone to Move to Miami

As remote work goes mainstream, cities need competitive brands more than ever. Miami’s Republican mayor, Francis Suarez, is seizing the moment and using a multi-channel strategy to reinvent his city.

Mae Rice

The Essential 7-Step Brand Development Playbook, According to Brand Marketing Experts

Too many entrepreneurs — and established brands — skip brand development, thinking they can coast on product-market fit. But brand development is key for expanding your audience and building loyalty. Here's how the pros do it.

Kelsey Donk