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Data Snack

The Most Hired Marketing Roles in October 2021

September 6, 2022
November 9, 2021
Kelsey Donk

According to MarketerHire’s internal data, paid search marketing hires saw the most MoM growth in October. Our sales team said the holidays and lingering effects of iOS 14.5 are to thank.

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Even before Mariah Carey smashed a pumpkin on Halloween night — signaling the official start of the holidays and, uh, #MariahSZN —  companies were hiring boatloads of paid search marketers to fill holiday needs.

Source: MarketerHire

Why paid search is up

Paid search marketers’ slice of MarketerHire’s hiring pie 2Xed from September to October. Our sales team had a few ideas about why.

  • Paid social ads still aren’t performing as well. Even if you use an updated playbook for paid social creative and measurement, performance is lagging post-iOS 14.5. 
  • Brands are moving their ad dollars. More than 60% of e-commerce brands are diverting spend from Facebook, and many put it toward Google ads instead, the Wall Street Journal reports
  • Paid search is a fast way to get eyes on Google. Bands are using Google ads to make sure their shops show up in Google search results this holiday season, our sales team says. (SEO is great, but a slower burn.)  

Our takeaway?

Companies hired more search marketers to get through the holiday rush, but they also started hiring more growth marketers in October. Time to prepare marketing strategies for Q1 2022!

Kelsey Donk
about the author

Kelsey Donk is a writer at MarketerHire. Before joining MarketerHire full-time, Kelsey was a freelance writer and loved working with small businesses to level up their content. When she isn't writing, Kelsey can be found gardening or walking her dogs all around Minneapolis.

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