Even before Mariah Carey smashed a pumpkin on Halloween night — signaling the official start of the holidays and, uh, #MariahSZN — companies were hiring boatloads of paid search marketers to fill holiday needs.
Why paid search is up
Paid search marketers’ slice of MarketerHire’s hiring pie 2Xed from September to October. Our sales team had a few ideas about why.
- Paid social ads still aren’t performing as well. Even if you use an updated playbook for paid social creative and measurement, performance is lagging post-iOS 14.5.
- Brands are moving their ad dollars. More than 60% of e-commerce brands are diverting spend from Facebook, and many put it toward Google ads instead, the Wall Street Journal reports.
- Paid search is a fast way to get eyes on Google. Bands are using Google ads to make sure their shops show up in Google search results this holiday season, our sales team says. (SEO is great, but a slower burn.)
Companies hired more search marketers to get through the holiday rush, but they also started hiring more growth marketers in October. Time to prepare marketing strategies for Q1 2022!