Our Favorite KPIs For B2B Account Based Marketing

Sebastian L. Hawthorne

Hiring for ABM: Essential Roles and Skills in Account-Based Marketing

Sebastian L. Hawthorne

Account based marketing versus lead generation: pros, cons, differences

Sebastian L. Hawthorne

4 Generative AI Workflows for Account Based Marketing

Sebastian L. Hawthorne

Top Alternatives to Facebook Ads: New Growth Marketing Channels to Test

Jake Madoff

MH: Advertising Trends in 2023 - from Spark ads on TikTok to UGC

Rachel Vandernick

MH: Influencer Advertising Checklist: Deciding Who To Work With (Pt 1)

Rachel Vandernick

Mailchimp Instructional: How this one-stop ESP can boost your marketing efforts

Jami Turnage

It Takes Two: How Email and SMS Can Be Used in Tandem for Maximum Marketing Impact

Courtney Grace

What are the Growth Marketing Trends in 2023 & How Should You Prepare?

Jake Madoff

Conversion Secrets from Clearbit, MarketerHire, and Navattic

Watch and learn from the exact playbooks used by three B2B marketers from Clearbit, MarketerHire and Navattic to drive pipeline and revenue through conversion

Stewart Hillhouse

The Creative Sprint: How To Think Like a Creative Strategist

Evan Lee

Become Indispensable to Your Organization by Mastering the Art of Conversion Optimization

Marissa Taffer

April's Top Marketing Roles Focus on Organic Channels

Paid ad costs are “skyrocketing.” Marketing leads coped by hiring content marketers and organic distribution specialists, according to MarketerHire’s April hiring data.

Mae Rice

March’s Most Hired Marketing Roles

Email marketers and content marketers had a great March, according to MarketerHire data — in fact, email marketers' share of total hires grew nearly 50%. Why? We asked our team for their theories.

Mae Rice

The Most Hired Marketing Roles in February 2023

Growth marketing hires didn’t shrink in February 2023, but their usually-strong lead on other roles shrank slightly, according to MarketerHire’s internal hiring data.

Kelsey Donk

The Most Hired Marketing Roles in January 2023

As marketing leaders reset their budgets in January, they hired more freelance content marketers and fewer paid social media marketers. Here’s what our team thinks is behind the numbers.

Kelsey Donk

4 Reasons Marketing Isn’t Like Dating (Sorry!)

It’s a #MarketingTwitter meme at this point: Marketing is just like dating. But is it really? Not according to B2B marketer Sara Pion. Here's why not.

Mae Rice

Marketing Operations for Startups: The Ultimate Guide

At a startup, "marketing operations" isn't usually in anyone's job title, but marketing still needs to run efficiently. How do you know if it does — and if it doesn't, how do you level up operationally? We asked three experts.

Mae Rice

15 Marketing Trends to Try in 2023, According to 70 Marketers

Our network's marketing trend forecast: more TikTok influencer campaigns, more SEO for voice search and more pets in ad creative — among other things. Is you strategy ready for the new year?

Kelsey Donk

3 A/B Testing Tips From a Wharton Professor

A marketing professor at University of Pennsylvania’s Wharton School dug into data from 2,500+ Optimizely A/B tips for a recent paper — and shared some best practices with us.

Mae Rice

MarketerHire Hiring Trends: January 2021 Edition

In the first month of 2021, email marketers and content marketers took up larger slices of the hiring pie, while paid social media marketing hires dropped MoM.

Mae Rice

MarketerHire’s Top Marketing Roles in December 2021

If you resolved to invest in organic social in 2022, you aren’t alone. Brands upped their social media hires in December to prepare for the New Year, MarketerHire’s data shows.

Kelsey Donk

3 Key Factors Complicating Cannabis Marketing

Cannabis products might be trendy, but they're surprisingly challenging to market. Marketing a double-edged sword for cannabis brands, with increased competition on one side and a regulatory maze on the other.

Mae Rice

The Top 5 E-Comm Channels of 2021, by Web Traffic (and Market Share)

Amazon, eBay and Walmart were the biggest e-commerce channels in 2021 — no matter how you look at the data. So is it still possible to dominate e-comm with one premium brand?

Mae Rice

4 New Year’s Resolutions for B2B Marketers

Want to impress a fresh generation of B2B buyers? Pare back the investment in press releases and tap into pop culture references and powerhouses like TikTok.

Mae Rice

The Great Resignation? More Like the Freelance Revolution [Report]

Many marketers have quit their jobs this year, and according to our survey of 600+ marketing decision-makers, organizations are adapting — and thriving! — by hiring freelance marketers.

Mae Rice

How to Do Your Freelance Taxes, According to 3 Pros

Filing taxes as a new freelancer can be confusing. Here's how a CPA, a financial consultant for small businesses, and a long-time freelancer recommend approaching it.

Maddy Osman

The BFCM Forecast Looks... Sunny?!

Despite talk about #Shipocalypse 2.0 and the end of Black Friday, this coming weekend is looking more lucrative than ever for e-commerce — and sales are still the norm, according to Arka founder Phillip Akhzar

Mae Rice

Dessert: A New Marketing Channel?

Fortune cookie ads might feel like proof marketing has (finally!) gone too far. But this type of spon inside fortune cookies has actually been around for decades.

Mae Rice

How to Become a Freelancer: 3 Successful Freelancers on Making the Transition

The Great Resignation is here, and freelancing is booming. But how exactly do full-time employees take the plunge into freelancing? We asked three successful freelancers how they made the transition.

Kelsey Donk

Are Mobile Apps the Next Big E-Comm Channel?

Apple's privacy updates have shaken up paid social media marketing, and now email marketing. What's an e-commerce business to do? Maybe a mobile app is the answer.

Mae Rice

September 2021’s Most-Hired Marketing Roles

What kind of marketing were brands looking for in September? In a surprise twist, growth marketers were hired less MoM, and paid social media marketers were hired *more.*

Kelsey Donk

What Marketers Really Do All Day

At lots of companies, marketers are the "ideas people." And sometimes, as this week's tweet reminded us, that means marketers are the ones who end up rejecting a lot of bad ideas.

Kelsey Donk

Does Black Friday Even Make Sense Anymore?

Black Friday 2021 could be our most dysfunctional yet, thanks to clogged ports and limited manufacturing bandwidth. Could this be the end of BFCM? We asked Cart.com’s VP of Logistics, Jay Sauceda.

Mae Rice

August's Trendiest Marketing Roles, by the Numbers

When will iOS privacy updates stop impacting marketing? Not in August. Demand for content, email and SEO marketing was on the rise — all safe(r) havens from the privacy-first web.

Kelsey Donk

The Best A/B Testing Tools on the Market, Ranked by Growth Marketing Experts

A/B testing is a core skill growth marketers bring to a marketing team — but doing it well takes the right strategy and tools. We asked experts why and how they test.

Kelsey Donk

Site Traffic Down? It’s Not Just You.

Big sites saw YoY shrinkage in mid-2021 — and meanwhile, some small sites saw traffic dips so big, it put their traffic behind where it was in 2019. Why?

Kelsey Donk

Why French Advertisers Have It Easier Than Us

With the arrival of iOS 14 and ATT, digital marketers have seen a troubling drop in attribution data from iPhone users. But the drop-off hasn't been even around the world. This week, we looked into why.

Kelsey Donk

Hiring Trends for July 2021

Demand for marketing in July is always a little... different than in other months. Last month, that was great news for growth marketers, according to our numbers.

Mae Rice

Did GDPR Prepare the EU for iOS14.5?

Marketers in the EU have spent the past three years working on the privacy-first web. GDPR taught them early how to work with opt-in buttons and the like. But iOS 14.5 is a different story.

Mae Rice

Creators Aren't Salespeople

In the creator economy, it's possible to be a full-time influencer. But... where does the money come from? Not from affiliate links, according to a survey of 2,000 creators.

Mae Rice

5 Signs You Need a Growth Marketing Manager

Growth marketers with proven track records are more popular than ever before — at MarketerHire and in the marketing industry. We asked three experts when and how to hire one.

Kelsey Donk

12 Essential Skills for Expert Growth Marketing Managers

Growth marketers might call themselves “puppet masters,” but they’re more than strategists and managers — they can also run experiments and set up an analytics stack. We asked experts about the essential skills for the role.

Kelsey Donk

The Most In-Demand Marketing Freelance Jobs in May 2021

Paid social media marketers saw a steep drop in demand — their slice of the hiring pie shrank by half. Paid social definitely isn’t over — but to prep for Apple’s privacy update, tons of companies hired paid social marketers in April.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in April 2021

Last month, we saw an uptick in demand for three of our roles. Our working theory: This was preparation for Apple’s privacy update, which launched on April 26 with iOS14.5.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in March 2021

Growth marketer is always our most-hired marketing role at MarketerHire — and March was no exception. Just like they did in February, growth marketers made up about a 1/3 of all hires.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in February 2021

Companies hired a lot of growth marketers, per usual — but growth marketer hiring was actually down, month over month. What took its place? Content marketing and other owned channel marketers.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in December 2020

Growth marketers dominated in December 2020. More than a third of all the expert freelance marketers hired through our platform in December were growth marketers.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in November 2020

We took a look at the roles our clients filled through us in November, and turned the data into a pie chart. Our big-picture takeaway: It’s sliced surprisingly evenly.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in June 2021

New in hiring trends at MarketerHire: brand marketing is in demand. That might be because nailing brand marketing is *central* to diversification efforts.

Mae Rice

So You Had Product-Market Fit in 1995. What Now?

You probably remember Turbie Twist's '90s infomercials. What's the company up to now? Wading into e-commerce — and its storied past is its secret weapon.

Mae Rice

This Is Why You Can’t Find a Head of Growth

Heads of growth are more in-demand than ever, but companies — especially startups — are struggling to fill the role. Delivering Value's Andrew Capland filled us in on why.

Mae Rice

Every Major Marketing Channel, In One Infographic

Which marketing channels should you invest in if most people could buy your product but not everyone is actively looking for it? We have a graphic for that.

Mae Rice

To Find Marketing's Next Big Thing, Look to Hip Hop

Rappers kickstarted mobile marketing as we know it — and they're usually a step ahead of the marketing industry. We talked to Trapital's Dan Runcie about why.

Mae Rice

How to Become America’s Favorite Intern

It feels like this email lifted HBO Max’s brand — and shifted American culture as we know it — at least as much as Mare of Easttown. And it was way cheaper.

Mae Rice

Community or Bust?

Marketers love to talk about "community." But counts as a community, exactly? Is Clubhouse one? What about Facebook? We asked three experts to weigh in — and the takes were hot.

West Elm’s Crisis Marketing Playbook

Furniture retailer West Elm has been having problems. Customers have been railing on their quality and service for years, and the pandemic led to the kind of shipping delays that make DTC brands weep. Why, then, are they doing better than ever?

Mae Rice

The 40 Best Freelancer Tools, According to Expert Marketers

There’s no shortage of free and paid software for self-employed people. To help you narrow it down, we polled freelancers and marketers to find out which software they actually use.

Camille Trent

These 12 Product Recommendation Quizzes Work Like Personal Shoppers

Analysis paralysis can tank e-commerce sales, but product recommendation quizzes offer a solution: personalized suggestions at scale, right next to a "Buy Now!" button.

Camille Trent

12 Welcome Email Examples & Pro Tips: The Key to High Email Deliverability & Building an Audience

Welcome emails are powerful. They build your brand by building customer loyalty and affinity. And, they help your email deliverability, too. Here's 12 examples from brands of all kinds for your welcome email inspiration.

Courtney Grace

The Customer Experience Implications of the New NAFTA Are Huge for E-commerce. You Can't Ignore It.

E-commerce brands make a promise to customers: if they pay, their product will arrive quickly, safely, & without additional fees to their doorstep. With the “New NAFTA,” that isn’t necessarily the case. Let the experts at Passport Shipping explain.

Alex Yancher

Prime Day In October, No Halloween, and Early BFCM: 13 Expert-Backed Holiday Marketing Tactics to Win This Crazy Year

The holiday season officially began Oct 13, 2020 –– more than a full month before BFCM. Here's what you need to know to check your list, and check it twice – quick.

Courtney Grace

Our Growth Marketers’ Best Advice To Keep Your Business Strong During The Novel Coronavirus Pandemic

As coronavirus rages on, our growth marketing experts give advice on keeping your business strong using specific channels, regardless of COVID-19 impact.

By Raisin Bread Editors

Growth Marketers Are Modern Marketing Managers in 2023 – And That’s a Good Thing

The term “growth marketing” has some marketers skeptical. What does the role even mean? Well, we have answers — plus insights on why this trending role matters and why your brand might need a growth marketer.

Camille Trent

Your Guide To Setting Expectations And Goals With Your Freelancer Marketer

Have you set expectations with our marketing freelancers yet? Learn how to have important conversations with your freelancers around goals and processes.

By Raisin Bread Editors

6 Crucial Things Successful Freelance Marketers Do

If you're a marketing expert looking to pivot into freelancing, here are six things that great freelance marketers do to create successful partnerships, happy clients, and more.

Kat Ambrose

E-Comm Essentials: Why You Need a CRO Strategy ASAP

What do you know about conversion rate optimization? Anyone in the e-commerce world needs to know this phrase and practice it regularly. Read on to learn more.

Ryan Spada