3 A/B Testing Tips From a Wharton Professor

A marketing professor at University of Pennsylvania’s Wharton School dug into data from 2,500+ Optimizely A/B tips for a recent paper — and shared some best practices with us.

Mae Rice

The Great Resignation? More Like the Freelance Revolution [Report]

Many marketers have quit their jobs this year, and according to our survey of 600+ marketing decision-makers, organizations are adapting — and thriving! — by hiring freelance marketers.

Mae Rice

How to Do Your Freelance Taxes, According to 3 Pros

Filing taxes as a new freelancer can be confusing. Here's how a CPA, a financial consultant for small businesses, and a long-time freelancer recommend approaching it.

Maddy Osman

Why French Advertisers Have It Easier Than Us

With the arrival of iOS 14 and ATT, digital marketers have seen a troubling drop in attribution data from iPhone users. But the drop-off hasn't been even around the world. This week, we looked into why.

Kelsey Donk

5 Signs You Need a Growth Marketing Manager

Growth marketers with proven track records are more popular than ever before — at MarketerHire and in the marketing industry. We asked three experts when and how to hire one.

Kelsey Donk

12 Essential Skills for Expert Growth Marketing Managers

Growth marketers might call themselves “puppet masters,” but they’re more than strategists and managers — they can also run experiments and set up an analytics stack. We asked experts about the essential skills for the role.

Kelsey Donk

Community or Bust?

Marketers love to talk about "community." But counts as a community, exactly? Is Clubhouse one? What about Facebook? We asked three experts to weigh in — and the takes were hot.

The Customer Experience Implications of the New NAFTA Are Huge for E-commerce. You Can't Ignore It.

E-commerce brands make a promise to customers: if they pay, their product will arrive quickly, safely, & without additional fees to their doorstep. With the “New NAFTA,” that isn’t necessarily the case. Let the experts at Passport Shipping explain.

Alex Yancher

Growth Marketers Are Modern Marketing Managers in 2023 – And That’s a Good Thing

The term “growth marketing” has some marketers skeptical. What does the role even mean? Well, we have answers — plus insights on why this trending role matters and why your brand might need a growth marketer.

Camille Trent

6 Crucial Things Successful Freelance Marketers Do

If you're a marketing expert looking to pivot into freelancing, here are six things that great freelance marketers do to create successful partnerships, happy clients, and more.

Kat Ambrose