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In the Coronaconomy, Freelancers Are Trumping Agencies. Here’s Why...

September 6, 2022
By Raisin Bread Editors

Are freelancers the future of marketing? Not for every role, but for a lot of them the answer is a solid: yes. Here is why companies are breaking up with their agencies now more than ever.

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It’s no secret that the world looks a little different these days. With financial experts forecasting an economic shrink upwards of 7% in 2020, the “coronaconomy” has businesses eager — desperate, even — to find a way to break through the noise, cut costs, and drive sales. Agency partners who have been equally hit by COVID-19’s impact continue to raise fees and hourly rates to make up for lost profits. If the coronaconomy appears to be the new norm, is it time for businesses to shift to a freelancer-friendly model in an effort to save money and garner better results?

Here are a few benefits to hiring freelancers in the Coronaconomy you may want to consider:

Freelancers ultimately cost less

Between retainers and hourly rates, the bill from your marketing agency partner can add up quickly — especially when the output of hours doesn’t match the quality of the work you get in return. In a study conducted on SEO freelancers versus SEO services provided by an agency, freelancers not only billed their clients less money per hour, they often produced higher quality work and drove stronger results in the long run.

Freelancers are experts on their channel

Whether you need an email marketing maestro, a paid search savant, or a copywriter that can distill the toughest of subjects down to quippy quotes and thought-provoking testimonials, freelancers hone their craft for years and have the credentials to prove it. Marketing departments can’t always afford specialized employees, but adopting a freelance model allows a business to prioritize new channels and test key metrics by using the best talent possible.

Freelancers are unbiased

If you’ve seen an episode of Mad Men, much less worked at an agency yourself, you know the client/agency relationship can get tense when competing values are in play. Marketing freelancers, on the other hand, simply want to surpass benchmarks and show their value. Because they’re at an arm's length from the business, professional freelancers know how to dispel emotion and create great work for the sake of creating great work.

Freelancers create long-term partnerships

As unemployment rates continue to soar, the coronaconomy threatens the traditional, “full-time” model as we’ve known. We are and will continue to see skilled freelancers and other players in the gig economy create long-term, mutually beneficial partnerships. For freelancers, that partnership includes flexibility of hours and terms, whereas businesses profit from not having to pay for salaries, health insurance plans, and other benefits that are typically accompanied with a full-time role.

It’s difficult to forecast what the rest of this year — and the future in general — could mean for businesses across every industry, but it’s important to step back and consider the value of existing partnerships. Could freelancers be the cost-effective, results-driven answer to the questions that are still up in the air? It’s worth a second thought.

Raisin Bread Editors
about the author

Raisin Bread editors partner with top marketers from the MarketerHire platform to share their knowledge and expertise directly with you. Eat it. Digest it. Apply it.

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