ABOUT OUR AUTHORS

Kelsey Donk

Kelsey Donk is a writer at MarketerHire. Before joining MarketerHire full-time, Kelsey was a freelance writer and loved working with small businesses to level up their content. When she isn't writing, Kelsey can be found gardening or walking her dogs all around Minneapolis.
Posts by

3 Lessons From Parachute’s Chaotic Catalog Cover

Kelsey Donk
|
March 22, 2022
Sometimes you send a catalog and never know if people liked the creative you included. Other times, it goes viral. Here’s what Parachute can learn from its viral marketing moment.

The Most Hired Marketing Roles in February 2022

Kelsey Donk
|
March 8, 2022
Growth marketing hires didn’t shrink in February 2022, but their usually-strong lead on other roles shrank slightly, according to MarketerHire’s internal hiring data.

The Do’s and Don’ts of Marketing Pet Cloning

Kelsey Donk
|
March 8, 2022
How would you market a pet cloning company? That’s the question ViaGen Pets had to answer when it pivoted to the domestic market. Spoiler alert: think influencers, not vets!

3 Non-Garbage Ways To Use NFTs in Marketing

Kelsey Donk
|
March 1, 2022
NFTs might feel like the latest scam, but they can help marketers build customer loyalty, find new audiences, and partner with like-minded businesses. Seriously!

The 10 Most-Downloaded Apps of 2021

Kelsey Donk
|
February 22, 2022
Which mobile apps did people download the most in 2021? Spoiler alert: not Zoom. People were more interested in streaming and watching on mobile than meeting.

Inside Tushy's Super Bowel Monday Success

Kelsey Donk
|
February 22, 2022
Not every brand can (or should) post eyebrow-raising poop jokes on social media. But bidet brand Tushy is an exception. We asked them about their recent Super Bowel contest.

The Pros and Cons of the Adidas Sports Bra Tweet

Kelsey Donk
|
February 15, 2022
When Adidas tweeted an image of 25 people’s bare breasts to promote its sports bra range, they turned heads. But was the tweet really a good idea?

The Most Hired Marketing Roles in January 2022

Kelsey Donk
|
February 8, 2022
As marketing leaders reset their budgets in January, they hired more freelance content marketers and fewer paid social media marketers. Here’s what our team thinks is behind the numbers.

3 Perks of Working With Pete Davidson, According to Rowing Blazers

Kelsey Donk
|
February 1, 2022
Davidson isn’t just a comedian and honorary Kardashian — he’s a model who can make a fashion campaign pop, says Rowing Blazers art director Georgia Gray.

15 Marketing Trends to Try in 2022, According to 70 Marketers

Kelsey Donk
|
January 25, 2022
Our network's marketing trend forecast: more TikTok influencer campaigns, more SEO for voice search and more pets in ad creative — among other things. Is you strategy ready for the new year?

Could Influencer Marketing Steal Social Media Marketing’s Throne?

Kelsey Donk
|
January 25, 2022
Influencer marketing is growing at a faster rate than social media marketing. But influencer partnerships actually work best *with* social media. Here’s why.

Why Do Ugly Ads Win?

Kelsey Donk
|
January 18, 2022
We got the backstory on an ad that looked “cheap and not polished enough to run” to an agency founder — and now gets 50% of its account’s total spend.

MarketerHire’s Top Marketing Roles in December 2021

Kelsey Donk
|
January 11, 2022
If you resolved to invest in organic social in 2022, you aren’t alone. Brands upped their social media hires in December to prepare for the New Year, MarketerHire’s data shows.

Are Marketers Behind the Cigarette Boom of 2020?

Kelsey Donk
|
December 14, 2021
Cigarette sales have been declining steadily since the early aughts, but they perked up in 2020. Maybe that’s because cigarette marketers tried some new techniques. marketing-the-cigarette-boom

6 Signs It’s Time to Hire a Marketing Analyst

Kelsey Donk
|
December 14, 2021
The role of the marketing analyst isn’t commonly understood in the C-suite — or on most marketing teams. But if you aren’t sure what your data is telling you, it may be time to invest in this hire.

6 Must-Have Skills for Marketing Analysts

Kelsey Donk
|
December 14, 2021
Marketing analysts know numbers, but they don’t do the same work as a statistician or a growth marketer. We asked the experts what skills set marketing analyst pros apart from the pack.

The Most Hired Marketing Roles in November 2021

Kelsey Donk
|
December 7, 2021
Social media marketing hires jumped in November for the second year in a row. But is it a seasonal trend or are brands starting to invest in social commerce?

How French Social App Yubo Got 20M American Users

Kelsey Donk
|
December 7, 2021
Yubo started in France, but the app is now most popular among teens in the United States. We asked Yubo’s head of brand how the company successfully exported itself.

Why Isn’t Peloton’s Cult Brand Enough?

Kelsey Donk
|
November 16, 2021
Peloton had a stellar 2020 — but 2021 hasn’t been as kind to the exercise bike company. Even a culty brand with a devoted fan base has to answer to larger market forces.

3 Ways Augmented Reality Can Transform Print Marketing

Kelsey Donk
|
November 16, 2021
If you want to launch a print marketing campaign and you also want to make engagement easy, scannable codes are a good solution. But QR codes aren’t for every brand. AR print marketing could be the answer.

7 Lessons on 60X-ing Marketing Teams From Eventbrite's CMO and CPO

Kelsey Donk
|
November 11, 2021
In the past decade, Eventbrite’s marketing org has both expanded and merged, forming a unique org structure. MarketerHire talked to Eventbrite’s CMO and CPO to learn how they hire and manage a cross-functional team.

The Most Hired Marketing Roles in October 2021

Kelsey Donk
|
November 9, 2021
According to MarketerHire’s internal data, paid search marketing hires saw the most MoM growth in October. Our sales team said the holidays and lingering effects of iOS 14.5 are to thank.

Marketers, Are You Ready for the QR Code Renaissance?

Kelsey Donk
|
March 16, 2022
QR codes are ubiquitous now, and they can do more than link to touchless menus. We talked to eight experts about the cool marketing possibilities contained in this scannable technology.

3 Ways To Get Ready for iOS 15 Effects to 5X

Kelsey Donk
|
November 2, 2021
Apple’s Mail Privacy Protection (MPP) launch may have only slightly destabilized open rates so far, but its impact could 5X in the next year. Here’s how to prepare for that now.

How to Become a Freelancer, According to 3 Successful Freelancers

Kelsey Donk
|
October 26, 2021
The Great Resignation is here, and freelancing is booming. But how exactly do full-time employees take the plunge into freelancing? We asked three successful freelancers how they made the transition.

How iOS 15 Is Impacting Email Opens (So Far)

Kelsey Donk
|
October 26, 2021
When iOS 15 dropped, email marketers wondered: Was open rate dead as an engagement metric? With help from SparkPost data, we took a look at proxied opens, by the numbers.

From Google to Facebook: Lessons From the Tech Giant’s Rebrand

Kelsey Donk
|
October 26, 2021
Facebook’s expected rebrand won’t be the first time a major tech company has changed name and structure to appease investors and protect its properties. But will what worked for Google work for Facebook?

September 2021’s Most-Hired Marketing Roles

Kelsey Donk
|
October 13, 2021
What kind of marketing were brands looking for in September? In a surprise twist, growth marketers were hired less MoM, and paid social media marketers were hired *more.*

NCAA Athletes Are Influencers Now: Next Steps for Marketers

Kelsey Donk
|
October 7, 2021
It used to be that only the Nikes of the world could partner with athletes. But now nearly every business can, thanks to new NCAA rules. Here’s how to dip a toe into this new market, according to experts.

Who's Winning the Attention Wars? TikTok or Insta?

Kelsey Donk
|
October 6, 2021
TikTok has joined the selective group of apps with more than 1B monthly active users — alongside Instagram. Which of the apps are users more obsessed with?

Best SEO Tools in 2022 (An Unbiased Comparison by Type)

Kelsey Donk
|
September 30, 2021
Doing SEO well takes more than the right technical skillset, it takes specialized tools. Read our unbiased recommendations about which SEO tools to consider.

Why Email Marketing Deserves Another Chance

Kelsey Donk
|
September 29, 2021
Over 30% of marketers seem to think email is an underrated channel for e-commerce marketing. But why is it undervalued, and how could marketing teams start using email to its full potential?

What Marketers Really Do All Day

Kelsey Donk
|
September 29, 2021
At lots of companies, marketers are the "ideas people." And sometimes, as this week's tweet reminded us, that means marketers are the ones who end up rejecting a lot of bad ideas.

YouTube vs. the Super Bowl

Kelsey Donk
|
September 17, 2021
If YouTubers get more views than the Super Bowl, is there any point in advertising during live events anymore? We dug into the pros and cons of each channel.

8 Expert Tips on Creating the Best Pinterest Ads Ever (With Examples!)

Kelsey Donk
|
September 15, 2021
Pinterest ads can unlock a secretly SEO-friendly channel and reach an audience with intent to shop. But its ad platform is also relatively new, so it takes some tricks to make it perform.

August's Trendiest Marketing Roles, by the Numbers

Kelsey Donk
|
September 9, 2021
When will iOS privacy updates stop impacting marketing? Not in August. Demand for content, email and SEO marketing was on the rise — all safe(r) havens from the privacy-first web.

The 3 Best A/B Testing Tools on the Market

Kelsey Donk
|
September 3, 2021
A/B testing is a core skill growth marketers bring to a marketing team — but doing it well takes the right strategy and tools. We asked experts why and how they test.

SEOS, Are You Okay?

Kelsey Donk
|
September 2, 2021
In mid-August, SEOs noticed that their title tags weren't appearing in Google search results as intended — they were getting algorithmically rewritten. What does that mean for organic search strategy?

Site Traffic Down? It’s Not Just You.

Kelsey Donk
|
August 24, 2021
Big sites saw YoY shrinkage in mid-2021 — and meanwhile, some small sites saw traffic dips so big, it put their traffic behind where it was in 2019. Why?

17 Holiday E-Commerce Marketing Tips for 2021

Kelsey Donk
|
August 23, 2021
Hear those jingle bells in the distance? The holidays are coming, and marketers are getting ready. Here are the top challenges, tips and tactics that experts see defining the season.

French Advertisers Have It Easier Than Us

Kelsey Donk
|
August 17, 2021
With the arrival of iOS 14 and ATT, digital marketers have seen a troubling drop in attribution data from iPhone users. But the drop-off hasn't been even around the world. This week, we looked into why.

Enough With the Agency vs. In-House Debate

Kelsey Donk
|
August 17, 2021
The agency vs. in-house debate never dies, but it's getting old. It feels particularly outdated right now because it ignores an important employment option for marketers: freelancing.

9 Skills Expert Brand Marketing Managers Must Have

Kelsey Donk
|
August 2, 2021
Brand marketers can help your company connect with its target audience — and avoid ad campaigns that flop. But it takes a knack for competitive analysis, brand strategy and more.

5 Signs You Need a Growth Marketing Manager

Kelsey Donk
|
July 23, 2021
Growth marketers with proven track records are more popular than ever before — at MarketerHire and in the marketing industry. We asked three experts when and how to hire one.

12 Essential Skills for Expert Growth Marketing Managers

Kelsey Donk
|
July 20, 2021
Growth marketers might call themselves “puppet masters,” but they’re more than strategists and managers — they can also run experiments and set up an analytics stack. We asked experts about the essential skills for the role.

7 Signs It’s Time to Hire a Freelance Content Marketer

Kelsey Donk
|
June 4, 2021
If you’re publishing content, but no one’s reading it — that’s a sign you might need a content marketer. Even in less dire situations, their mix of strategic thinking, writing chops and distribution savvy can be exactly what you need to grow.

8 Skills Expert Content Marketing Marketers Need (+5 Nice-to-Haves)

Kelsey Donk
|
June 3, 2021
"Everyone — and I mean EVERYONE — thinks they're a writer." But it takes more than a blog and a dream to be a content marketer. We rounded up the essential skills for the role, according to experts.

6 Signs It’s Time to Hire an Email Marketer

Kelsey Donk
|
May 20, 2021
If your emails are going to spam... that's a pretty strong sign. But there are subtler signs an expert could take your email program to "the next level of growth," according to our panel of experts.

7 Skills Expert Email Marketers Need (+4 Nice-to-Haves)

Kelsey Donk
|
May 18, 2021
Everyone can send an email, but expert email marketers can create lifecycle campaigns, write copy, automate strategically — and even dabble in deliverability.

The 30 Best Ads of the Pandemic Era

Kelsey Donk
|
September 10, 2021
When the pandemic began, marketing teams faced a question: Should we stick with business as usual or invest in new creative? Here are the 30 best ads from companies that invested in fresh, of-the-moment ads.

How to Win at Influencer Marketing in 2022

Kelsey Donk
|
January 6, 2022
Does influencer marketing actually work? Absolutely. Better yet, it doesn't have to be incredibly expensive. Here's how to tap into influencer marketing now.

The Essential 7-Step Brand Development Playbook

Kelsey Donk
|
January 13, 2022
Too many entrepreneurs — and established brands — skip brand development, thinking they can coast on product-market fit. But brand development is key for expanding your audience and building loyalty. Here's how the pros do it.

Klaviyo or Mailchimp: Which One’s Right for Your Marketing Tech Stack?

Kelsey Donk
|
April 29, 2021
We asked two email marketing experts, Chase Dimond and Ellie Stamouli, to walk us through the pros, cons and ideal use cases for these two leading email softwares.