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ABOUT OUR AUTHORS

Kelsey Donk

Kelsey Donk is a writer at MarketerHire. Before joining MarketerHire full-time, Kelsey was a freelance writer and loved working with small businesses to level up their content. When she isn't writing, Kelsey can be found gardening or walking her dogs all around Minneapolis.

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Inside Tushy's Super Bowel Monday Success

February 22, 2022

Not every brand can (or should) post eyebrow-raising poop jokes on social media. But bidet brand Tushy is an exception. We asked them about their recent Super Bowel contest.

The Pros and Cons of the Adidas Sports Bra Tweet

February 15, 2022

When Adidas tweeted an image of 25 people’s bare breasts to promote its sports bra range, they turned heads. But was the tweet really a good idea?

3 Perks of Working With Pete Davidson, According to Rowing Blazers

February 1, 2022

Davidson isn’t just a comedian and honorary Kardashian — he’s a model who can make a fashion campaign pop, says Rowing Blazers art director Georgia Gray.

Could Influencer Marketing Steal Social Media Marketing’s Throne?

January 25, 2022

Influencer marketing is growing at a faster rate than social media marketing. But influencer partnerships actually work best *with* social media. Here’s why.

6 Signs It’s Time to Hire a Marketing Analyst

December 14, 2021

The role of the marketing analyst isn’t commonly understood in the C-suite — or on most marketing teams. But if you aren’t sure what your data is telling you, it may be time to invest in this hire.

6 Must-Have Skills for Marketing Analysts

December 14, 2021

Marketing analysts know numbers, but they don’t do the same work as a statistician or a growth marketer. We asked the experts what skills set marketing analyst pros apart from the pack.

How French Social App Yubo Got 20M American Users

December 7, 2021

Yubo started in France, but the app is now most popular among teens in the United States. We asked Yubo’s head of brand how the company successfully exported itself.

3 Ways Augmented Reality Can Transform Print Marketing

November 16, 2021

If you want to launch a print marketing campaign and you also want to make engagement easy, scannable codes are a good solution. But QR codes aren’t for every brand. AR print marketing could be the answer.

7 Lessons on 60X-ing Marketing Teams From Eventbrite's CMO and CPO

November 11, 2021

In the past decade, Eventbrite’s marketing org has both expanded and merged, forming a unique org structure. MarketerHire talked to Eventbrite’s CMO and CPO to learn how they hire and manage a cross-functional team.

Marketers, Are You Ready for the QR Code Renaissance?

QR codes are ubiquitous now, and they can do more than link to touchless menus. We talked to eight experts about the cool marketing possibilities contained in this scannable technology.

How to Become a Freelancer, According to 3 Successful Freelancers

October 26, 2021

The Great Resignation is here, and freelancing is booming. But how exactly do full-time employees take the plunge into freelancing? We asked three successful freelancers how they made the transition.

From Google to Facebook: Lessons From the Tech Giant’s Rebrand

October 26, 2021

Facebook’s expected rebrand won’t be the first time a major tech company has changed name and structure to appease investors and protect its properties. But will what worked for Google work for Facebook?

Best SEO Tools in 2022 (An Unbiased Comparison by Type)

September 30, 2021

Doing SEO well takes more than the right technical skillset, it takes specialized tools. Read our unbiased recommendations about which SEO tools to consider.

Why Email Marketing Deserves Another Chance

September 29, 2021

Over 30% of marketers seem to think email is an underrated channel for e-commerce marketing. But why is it undervalued, and how could marketing teams start using email to its full potential?

8 Expert Tips on Creating the Best Pinterest Ads Ever (With Examples!)

September 15, 2021

Pinterest ads can unlock a secretly SEO-friendly channel and reach an audience with intent to shop. But its ad platform is also relatively new, so it takes some tricks to make it perform.

The 3 Best A/B Testing Tools on the Market

September 3, 2021

A/B testing is a core skill growth marketers bring to a marketing team — but doing it well takes the right strategy and tools. We asked experts why and how they test.

17 Holiday E-Commerce Marketing Tips for 2021

August 23, 2021

Hear those jingle bells in the distance? The holidays are coming, and marketers are getting ready. Here are the top challenges, tips and tactics that experts see defining the season.

French Advertisers Have It Easier Than Us

August 17, 2021

With the arrival of iOS 14 and ATT, digital marketers have seen a troubling drop in attribution data from iPhone users. But the drop-off hasn't been even around the world. This week, we looked into why.

9 Skills Expert Brand Marketing Managers Must Have

Brand marketers can help your company connect with its target audience — and avoid ad campaigns that flop. But it takes a knack for competitive analysis, brand strategy and more.

5 Signs You Need a Growth Marketing Manager

Growth marketers with proven track records are more popular than ever before — at MarketerHire and in the marketing industry. We asked three experts when and how to hire one.

12 Essential Skills for Expert Growth Marketing Managers

Growth marketers might call themselves “puppet masters,” but they’re more than strategists and managers — they can also run experiments and set up an analytics stack. We asked experts about the essential skills for the role.

7 Signs It’s Time to Hire a Freelance Content Marketer

If you’re publishing content, but no one’s reading it — that’s a sign you might need a content marketer. Even in less dire situations, their mix of strategic thinking, writing chops and distribution savvy can be exactly what you need to grow.

8 Skills Expert Content Marketing Marketers Need (+5 Nice-to-Haves)

"Everyone — and I mean EVERYONE — thinks they're a writer." But it takes more than a blog and a dream to be a content marketer. We rounded up the essential skills for the role, according to experts.

6 Signs It’s Time to Hire an Email Marketer

If your emails are going to spam... that's a pretty strong sign. But there are subtler signs an expert could take your email program to "the next level of growth," according to our panel of experts.

7 Skills Expert Email Marketers Need (+4 Nice-to-Haves)

Everyone can send an email, but expert email marketers can create lifecycle campaigns, write copy, automate strategically — and even dabble in deliverability.

How to Win at Influencer Marketing in 2023

January 6, 2022

Does influencer marketing actually work? Absolutely. Better yet, it doesn't have to be incredibly expensive. Here's how to tap into influencer marketing now.

The Essential 7-Step Brand Development Playbook

December 11, 2024

Too many entrepreneurs — and established brands — skip brand development, thinking they can coast on product-market fit. But brand development is key for expanding your audience and building loyalty. Here's how the pros do it.

Klaviyo Vs Mailchimp: Which Email Platform is Best in 2025?

We asked two email marketing experts, Chase Dimond and Ellie Stamouli, to walk us through the pros, cons and ideal use cases for these two leading email softwares.