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Data Snack

August's Trendiest Marketing Roles, by the Numbers

September 6, 2022
September 9, 2021
Kelsey Donk

When will iOS privacy updates stop impacting marketing? Not in August. Demand for content, email and SEO marketing was on the rise — all safe(r) havens from the privacy-first web.

Table of Contents

This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

We already miss August, but paid social media marketers probably don’t. Their slice of the hiring pie dropped a few percentage points MoM after growing in July

What else is new? According to our numbers...

📉 Paid search marketing was the only other role that saw a significant drop. 

📈 Content marketers are having a moment. Their hiring slice doubled in August compared to July. 

📈 Email marketing hires are on the rise, too.

Source: MarketerHire

Why content’s up and ads are down

The non-paid side of things saw lots of growth in August. Why? We asked our team, and they had a few ideas about why content was king: 

  • iOS 14 is still wreaking havoc. Yes, it happened in April, but “a change like the iOS update will take months to ripple through the marketing industry,” said growth manager Glen Manna. Paid social is still feeling the reverberations.
  • The holidays are coming. In a MarketerHire survey, marketers ranked email, SMS, and content as the top three underrated channels brands should invest in over the holiday season. Looks like those channels won’t be under-rated for long. 
  • Community orientation is the new sensation. Our sales team says brands are prioritizing conversations with customers. So direct communication through email and social media is trending.  

Our takeaway?

Between the holidays and new privacy challenges, brands are focusing on driving organic traffic and building owned audiences.

Will the paid side rebound? Check back when September ends.

Kelsey Donk
about the author

Kelsey Donk is a writer at MarketerHire. Before joining MarketerHire full-time, Kelsey was a freelance writer and loved working with small businesses to level up their content. When she isn't writing, Kelsey can be found gardening or walking her dogs all around Minneapolis.

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