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We already miss August, but paid social media marketers probably don’t. Their slice of the hiring pie dropped a few percentage points MoM after growing in July.
What else is new? According to our numbers...
📉 Paid search marketing was the only other role that saw a significant drop.
📈 Content marketers are having a moment. Their hiring slice doubled in August compared to July.
📈 Email marketing hires are on the rise, too.
Why content’s up and ads are down
The non-paid side of things saw lots of growth in August. Why? We asked our team, and they had a few ideas about why content was king:
- iOS 14 is still wreaking havoc. Yes, it happened in April, but “a change like the iOS update will take months to ripple through the marketing industry,” said growth manager Glen Manna. Paid social is still feeling the reverberations.
- The holidays are coming. In a MarketerHire survey, marketers ranked email, SMS, and content as the top three underrated channels brands should invest in over the holiday season. Looks like those channels won’t be under-rated for long.
- Community orientation is the new sensation. Our sales team says brands are prioritizing conversations with customers. So direct communication through email and social media is trending.
Our takeaway?
Between the holidays and new privacy challenges, brands are focusing on driving organic traffic and building owned audiences.
Will the paid side rebound? Check back when September ends.