By Thursday, Facebook could have a new name. The timing, as brand strategist Amber Naslund observed in this tweet, is suspicious. It also feels strangely familiar…
In 2015, Google created Alphabet. What can that restructuring teach us about what’s to come for Facebook?
We still think of Google as Google, not Alphabet, because the main properties we interact with every day are still Google products. Plus, Alphabet still trades as GOOGL.
But the restructuring did separate Google from Alphabet properties, to a certain extent. For instance, Google now appears as a mere case study on DeepMind’s website.
But, as the restructuring intended, those lawsuits focus on Google, not all of Alphabet’s properties.