But getting there often involves a lot of this…
This tweet from Simple Strat founder Ali Schwanke really resonated with marketers: it got 50+ replies and quote tweets
The three best bad ideas (oxymoron?) from the responses:
- “[C]reating a random social presence for some small internal team no one has heard of” — social media marketer Julia Clement Cochran
- “[Making] a post that says I'll get fired if I don't get X sign-ups to the product’” — writer and marketer Ashley Faus
- “[A]ccordion playing” — strategic brand advisor Ray Dennis
Thanks for saving us from ourselves, Ray… we were about to slap the MarketerHire logo on this jam sesh.
Being in marketing means rejecting a lot of bad ideas (sometimes our own) to get to a great campaign. And if we can’t reject them, data can.
“I think this is why A/B tests were invented,” product strategist Nate Thiry tweeted.