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Tweet of the Week

What Marketers Really Do All Day

July 15, 2021
September 29, 2021
Kelsey Donk

At lots of companies, marketers are the "ideas people." And sometimes, as this week's tweet reminded us, that means marketers are the ones who end up rejecting a lot of bad ideas.

Table of Contents

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On the best days, working in marketing means making surprise Pizza Hut merch drops and billboards people can swim in

But getting there often involves a lot of this… 

This tweet from Simple Strat founder Ali Schwanke really resonated with marketers: it got 50+ replies and quote tweets 

The three best bad ideas (oxymoron?) from the responses:

  • “[C]reating a random social presence for some small internal team no one has heard of” — social media marketer Julia Clement Cochran 
  • “[Making] a post that says I'll get fired if I don't get X sign-ups to the product’” — writer and marketer Ashley Faus
  • “[A]ccordion playing” — strategic brand advisor Ray Dennis

Thanks for saving us from ourselves, Ray… we were about to slap the MarketerHire logo on this jam sesh.

Our takeaway? 

Being in marketing means rejecting a lot of bad ideas (sometimes our own) to get to a great campaign. And if we can’t reject them, data can.

“I think this is why A/B tests were invented,” product strategist Nate Thiry tweeted.

Kelsey Donk
about the author

Kelsey Donk is a writer at MarketerHire. Before joining MarketerHire full-time, Kelsey was a freelance writer and loved working with small businesses to level up their content. When she isn't writing, Kelsey can be found gardening or walking her dogs all around Minneapolis.

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