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On the best days, working in marketing means making surprise Pizza Hut merch drops and billboards people can swim in. 

But getting there often involves a lot of this… 

This tweet from Simple Strat founder Ali Schwanke really resonated with marketers: it got 50+ replies and quote tweets 

The three best bad ideas (oxymoron?) from the responses:

• “[C]reating a random social presence for some small internal team no one has heard of” — social media marketer Julia Clement Cochran 
• “[Making] a post that says I'll get fired if I don't get X sign-ups to the product’” — writer and marketer Ashley Faus
• “[A]ccordion playing” — strategic brand advisor Ray Dennis

Thanks for saving us from ourselves, Ray… we were about to slap the MarketerHire logo on this jam sesh.

Our takeaway? 

Being in marketing means rejecting a lot of bad ideas (sometimes our own) to get to a great campaign. And if we can’t reject them, data can.

“I think this is why A/B tests were invented,” product strategist Nate Thiry tweeted.