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Tweet of the Week

YouTube vs. the Super Bowl

September 6, 2022
September 17, 2021
Kelsey Donk

If YouTubers get more views than the Super Bowl, is there any point in advertising during live events anymore? We dug into the pros and cons of each channel.

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This tweet by app-founder Jordan Walker made us do a double take. Should brands ditch the Super Bowl and invest in YouTube marketing?!

Maybe. We did some research on how these two different channels stack up. 

Who gets more views? 

The Super Bowl had 96.4M viewers in 2021. (The Super Bowl peaked in 2015 with 114 million viewers, still less than any of Mr. Beast’s top five.)

Mr. Beast has gotten 126M+ views on his five most popular YouTube videos. 

Winner: Mr. Beast

Who costs advertisers more each year? 

The Super Bowl brought in $545M in ad revenue in 2021. $449M on in-game advertising during the Super Bowl last year. 

Mr Beast says he makes $97,529,400 a year on YouTube, though we’re not sure what fraction of total advertiser spend that is. 

Winner: Super Bowl (probably)

How do people watch them? 

The Super Bowl: Viewers watch it live, for about four hours — usually at parties. Even during the pandemic, 25% of Americans planned to throw or attend a Super Bowl party in 2021.

Mr. Beast: Viewers watch them over a long period of time, for 12-20 minutes — presumably alone? We’ve never heard of a Mr. Beast viewing party.

Winner: Depends what you’re looking for.

Our takeaway?

Mr. Beast seems like the clear winner here — cheaper, with a bigger audience?! — but if you want to be part of a historic moment (and get earned press coverage), the Super Bowl still wins.

Kelsey Donk
about the author

Kelsey Donk is a writer at MarketerHire. Before joining MarketerHire full-time, Kelsey was a freelance writer and loved working with small businesses to level up their content. When she isn't writing, Kelsey can be found gardening or walking her dogs all around Minneapolis.

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