This tweet by app-founder Jordan Walker made us do a double take. Should brands ditch the Super Bowl and invest in YouTube marketing?!
Maybe. We did some research on how these two different channels stack up.
Who gets more views?
The Super Bowl had 96.4M viewers in 2021. (The Super Bowl peaked in 2015 with 114 million viewers, still less than any of Mr. Beast’s top five.)
Mr. Beast has gotten 126M+ views on his five most popular YouTube videos.
Winner: Mr. Beast
Who costs advertisers more each year?
Mr Beast says he makes $97,529,400 a year on YouTube, though we’re not sure what fraction of total advertiser spend that is.
Winner: Super Bowl (probably)
How do people watch them?
The Super Bowl: Viewers watch it live, for about four hours — usually at parties. Even during the pandemic, 25% of Americans planned to throw or attend a Super Bowl party in 2021.
Mr. Beast: Viewers watch them over a long period of time, for 12-20 minutes — presumably alone? We’ve never heard of a Mr. Beast viewing party.
Winner: Depends what you’re looking for.
Mr. Beast seems like the clear winner here — cheaper, with a bigger audience?! — but if you want to be part of a historic moment (and get earned press coverage), the Super Bowl still wins.