Why Email Marketing Deserves Another Chance

Why Email Marketing Deserves Another Chance
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This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

Looking for the new paid social? The answer might be in your inbox. 

When we asked 65+ marketers in our network about the channels they felt were underrated, 30%+ said email is among the most underutilized channels for e-commerce holiday marketing

Source: MarketerHire survey

Weighing email’s pros and cons

Right now, email marketing is looking a little bruised.…

  • 40% of marketers said their email marketing budgets were cut during the pandemic.
  • iOS 15 launched last week, bringing new email-related privacy restrictions (and lots of uncertainty) with it.

But before iOS 15, it was an undeniable force... 

Our takeaway?

Investing in email marketing comes with risks right now — but the same is true for every channel. 

And email has a huge potential upside. 

“If I get someone's email address today, tomorrow, two years from now, 10 years from now, I might be able to still have a relationship with that person,” Not a Newsletter’s Dan Oshinsky told Marketerhire

Compare that with paid social, where it’s tough to retarget even once these days!

Kelsey DonkKelsey Donk
Kelsey Donk is a writer at MarketerHire. Before joining MarketerHire full-time, Kelsey was a freelance writer and loved working with small businesses to level up their content. When she isn't writing, Kelsey can be found gardening or walking her dogs all around Minneapolis.
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Why Email Marketing Deserves Another Chance

September 8, 2023
September 29, 2021
Kelsey Donk

Over 30% of marketers seem to think email is an underrated channel for e-commerce marketing. But why is it undervalued, and how could marketing teams start using email to its full potential?

Table of Contents

This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here.

Looking for the new paid social? The answer might be in your inbox. 

When we asked 65+ marketers in our network about the channels they felt were underrated, 30%+ said email is among the most underutilized channels for e-commerce holiday marketing

Source: MarketerHire survey

Weighing email’s pros and cons

Right now, email marketing is looking a little bruised.…

  • 40% of marketers said their email marketing budgets were cut during the pandemic.
  • iOS 15 launched last week, bringing new email-related privacy restrictions (and lots of uncertainty) with it.

But before iOS 15, it was an undeniable force... 

Our takeaway?

Investing in email marketing comes with risks right now — but the same is true for every channel. 

And email has a huge potential upside. 

“If I get someone's email address today, tomorrow, two years from now, 10 years from now, I might be able to still have a relationship with that person,” Not a Newsletter’s Dan Oshinsky told Marketerhire

Compare that with paid social, where it’s tough to retarget even once these days!

Kelsey Donk
about the author

Kelsey Donk is a writer at MarketerHire. Before joining MarketerHire full-time, Kelsey was a freelance writer and loved working with small businesses to level up their content. When she isn't writing, Kelsey can be found gardening or walking her dogs all around Minneapolis.

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