When brands hired marketers in September, they had one eye on iOS updates and the other on the holidays, according to MarketerHire’s data.
What did that mean for specific roles? Well…
📈 Paid social media marketers’ slice of the hiring pie grew after shrinking in August.
📈 Email marketers saw rising demand …
📈 … and so did content marketers, for the second month in a row.
Paid social media marketing grew 50% MoM
Since iOS 14.5, we’ve seen brands upping their content and email marketing hires — and hitting pause on paid social.
But in September, paid social media marketing hires spiked. Here’s why, according to our sales team:
- iOS workarounds: The savviest paid social media marketers have figured out how to work around iOS 14, like dropping personalized ad creative for a general-interest approach.
- Lead gen: Brands hired paid social media marketers to generate leads for email subscriptions and drive traffic to new landing pages — all in preparation for higher November/December CPMs.
To prepare for Q4, brands invested in a tripod strategy that includes content, email marketing, and paid social — despite its iOS-related challenges.