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Data Snack

MarketerHire’s Top Marketing Roles in December 2021

September 6, 2022
January 11, 2022
Kelsey Donk

If you resolved to invest in organic social in 2022, you aren’t alone. Brands upped their social media hires in December to prepare for the New Year, MarketerHire’s data shows.

Table of Contents

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People may have wanted a break from marketing in the final weeks of 2021, but brands didn’t stop hiring marketers. 

According to MarketerHire’s data, in December: 

  • 📈 Growth marketers’ slice of the hiring pie grew MoM
  • 📉 Paid search marketers lost ground
  • 📈 Social media marketers gained traction 
Source: MarketerHire

Growth marketers help startups hire strategically.

Startup leaders “want to do some testing to see which channel expert to bring in,” MarketerHire growth manager Kellie Bartholemew said. 

So they’re bringing in growth marketers to set strategy from the start. 

Organic social is trending as a Google Ads alternative. 

Brands have been investing in social media marketers to boost brand awareness, our sales team said — without the rising cost of paid search ads. 

Brands in regulated industries are bringing in experts. 

In sectors like health and cannabis, Bartholomew noted that a messaging misstep can get your ad (or your whole account!) banned. 

So brands are playing it safe — hiring paid social media marketing pros to get ad phrasing right the first time. 

Our takeaway?

Social media and growth marketing got end-of-year boosts in December from brands trying to diversify their channels and build out hiring plans for 2022.

Kelsey Donk
about the author

Kelsey Donk is a writer at MarketerHire. Before joining MarketerHire full-time, Kelsey was a freelance writer and loved working with small businesses to level up their content. When she isn't writing, Kelsey can be found gardening or walking her dogs all around Minneapolis.

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