How to Use Pinterest as a Search Engine to Get More Leads

Rachel Vandernick

How to Measure and Troubleshoot a Paid Social Media Team

Colleen Kirk

How to Structure and Manage a Paid Social Media Team

Colleen Kirk

How to Handle Persistent Cold Outreach From Facebook Marketing Experts

Facebook Marketing Experts work for Meta and do cold outreach to Facebook Ads users. Like, a lot of it. Here’s how agency owner Nick Shackelford deals with it.

Mae Rice

The Top Social Platforms for Freelancers

Freelancers love to promote themselves on Facebook, but YouTube and LinkedIn are hot on its tail, according to a Payoneer study of 2,000 freelancers.

Mae Rice

What Type of Influencer Do Adults Under 40 Trust Most?

YouTubers are the most trusted public figures for Millennials and Gen Z. What makes them stand out as reliable sources? We dug into it, and what it means for marketers.

Mae Rice

Could Influencer Marketing Steal Social Media Marketing’s Throne?

Influencer marketing is growing at a faster rate than social media marketing. But influencer partnerships actually work best *with* social media. Here’s why.

Kelsey Donk

How French Social App Yubo Got 20M American Users

Yubo started in France, but the app is now most popular among teens in the United States. We asked Yubo’s head of brand how the company successfully exported itself.

Kelsey Donk

8 Expert Tips on Creating the Best Pinterest Ads Ever (With Examples!)

Pinterest ads can unlock a secretly SEO-friendly channel and reach an audience with intent to shop. But its ad platform is also relatively new, so it takes some tricks to make it perform.

Kelsey Donk

This Graph Made Us Feel Sorry for Facebook

Time spent on Facebook is falling, a recent report says. Meanwhile, ad budgets are still reeling from the pandemic, but Facebook CPMs are also on the rise.

Mae Rice

Don't Underestimate Snapchat Ads — Use These 7 Pro Tips to Make Them Convert

Snapchat isn’t just for teens — nearly half its users are over 29. Plus, its CPMs are far lower than Facebook’s, which makes it a great place to test out-there ad creative.

Tor Marom

TikTok Ads Regularly Bring In 2.5X ROAS — But That's Not the Only Reason to Try Them

TikTok ads have helped brands capitalize on organic virality, and the right campaign can bring in super-strong engagement — think 1M+ UGC videos, and an unpaid video from Lizzo.

Tor Marom

5 Must-Have Skills for Paid Social Media Advertising Experts

Even on the privacy-first web, paid social ads are too effective to quit — especially when a skilled professional leads strategy and spend. Here's what "skilled" means in this field, according to experts.

Matt Ellis

Do You Even Meme, Bro?

In a survey taken on a random day in 2020, eMarketer found that the majority of Gen Z-ers, and about a third of all respondents, had seen a meme that day.

Mae Rice

The 21 Best Social Media Management Tools, Ranked by Social Media Marketing Managers

The best social media management tools depend on your company size, budget, and more. For this article, we asked social media managers from startups, agencies, and enterprises about the time-saving free and paid social media software they use daily.

Camille Trent

12 Skills Expert Social Media Managers Need (+5 Nice-to-Haves)

An expert social media manager does a lot more than post, experts tell us. SMMs are creative strategists, storytellers, editors, community-builders and more — and they can level up your brand’s online presence.

Maddy Osman

How to Build a LinkedIn Profile That Boosts Your Freelance Career

Updating your LinkedIn might feel like a drag — until you start finding freelance marketing clients there, that is. Top freelancers and a hiring manager share tips for building the best freelance LinkedIn profile.

Camille Trent

The Surprising Platform You’ll Want To Start Advertising On Right Now

Snapchat advertising is the new frontier for DTC marketers. It's cheap, it's easy to target, and it's way more entertaining. Learn more about it here.

By Raisin Bread Editors

Hire a Social Media Manager in 2025—Expand Your Social Reach & Boost Engagement

Chris Toy

Hire Brand Designers—Develop a Recognizable and Trustworthy Brand

Chris Toy

Building a Social Media Marketing Team: Your 2025 Starter Pack

Kachi Eloka