College Athletes Are Influencers Now. What Does That Mean for Marketers?
It used to be that only the Nikes of the world could partner with athletes. But now nearly every business can, thanks to new NCAA rules. Here’s how to dip a toe into this new market, according to experts.Kelsey Donk
The 21 Best Social Media Management Tools, Ranked by Social Media Marketing Managers
The best social media management tools depend on your company size, budget, and more. For this article, we asked social media managers from startups, agencies, and enterprises about the time-saving free and paid social media software they use daily.Camille Trent