Hiring & Managing
5 Notes on Hiring and Retaining Marketers from Kat Cole, President of Athletic Greens
Kat Cole has hired marketers at an enterprise — Focus Brands, Cinnabon's and ~6,800 other brands' parent company — and she’s about to do the same at a nutrition startup. Here’s what she’s learned.
Mike Thomas6 Signs It’s Time to Hire a Marketing Analyst
The role of the marketing analyst isn’t commonly understood in the C-suite — or on most marketing teams. But if you aren’t sure what your data is telling you, it may be time to invest in this hire.
Kelsey DonkThe Great Resignation? More Like the Freelance Revolution [Report]
Many marketers have quit their jobs this year, and according to our survey of 600+ marketing decision-makers, organizations are adapting — and thriving! — by hiring freelance marketers.
Mae Rice5 Dos and Don’ts of Startup Marketing Ops From the Founder of Maven
Gagan Biyani has co-founded three startups in edtech and logistics: Udemy, Sprig, and most recently, Maven. Here are some field-tested marketing strategies at the core of everything he does.
Mike Thomas