Hiring & Managing

How the Eventbrite Marketing Org Scaled from One Hire to a 60-Person Team

In the past decade, Eventbrite’s marketing org has both expanded and merged, forming a unique org structure. MarketerHire talked to Eventbrite’s CMO and CPO to learn how they hire and manage a cross-functional team.

Kelsey Donk

How to Build a Startup Marketing Team from 0, According to Nik Sharma

As CEO of Sharma Brands, Nik Sharma has worked with DTC startups from Brightland to Pill Club — and he has six tips for early-stage companies hiring marketers.

Rebecca Brill

How the CMO of Skillshare Built a High-Performing Brand-First Marketing Team

Forbes recently named Liana Douillet Guzmán one of the 50 most innovative CMOs working. One reason she deserves the title? She invested in brand — and freelancers — before it was cool.

Tracey Wallace

6 Tips for Scaling Your Marketing Team from ShipBob’s CMO

Casey Armstrong has learned a few things leading ShipBob's marketing team. For example: don't chase "shiny pennies," don't work all night, and do let full-time employees lean on freelancers when they hit bandwidth.

Tracey Wallace

Introducing MarketerHire for Agencies

We're launching a new solution: MarketerHire for Agencies. Our CEO, Chris Toy, explains its origin story, why we're launching it now and how it's going to transform agency staffing.

Chris Toy

6 Signs It’s Time to Hire a Fractional CMO

"Do we need a CMO?" isn't a yes or no question. Some startups don't need a full-time CMO — but if they're struggling with things like strategy or agency management, a fractional CMOs could save the day.

Matt Ellis

5 Signs It's Time To Hire an Expert Amazon Consultant

With its own SEO best practices and image guidelines, Amazon is a tough channel to DIY. An expert Amazon marketer can set up your store and kickstart your sales, fast— here's why, when and how to hire them.

Maddy Osman

6 Signs It’s Time to Hire a Brand Marketing Manager

Should you hire a brand marketer before or after a product launch? Should they pave the way for a growth marketer — or vice versa? We asked a panel of experts when (and how!) to hire this key role.

Steve Relyea

5 Signs You Need a Growth Marketing Manager

Growth marketers with proven track records are more popular than ever before — at MarketerHire and in the marketing industry. We asked three experts when and how to hire one.

Kelsey Donk

12 Essential Skills for Expert Growth Marketing Managers

Growth marketers might call themselves “puppet masters,” but they’re more than strategists and managers — they can also run experiments and set up an analytics stack. We asked experts about the essential skills for the role.

Kelsey Donk

5 Signs It’s Time to Hire a Social Media Advertising Expert

Paid social is a powerful growth engine, and there are a few key signs you’re not making the most of it. For example: If you’re routinely breaking the 80/20 rule, you’re probably wasting money.

Matt Ellis

5 Must-Have Skills for Paid Social Media Advertising Experts

Even on the privacy-first web, paid social ads are too effective to quit — especially when a skilled professional leads strategy and spend. Here's what "skilled" means in this field, according to experts.

Matt Ellis

5 Signs It’s Time To Hire an SEO Marketing Manager

SEO results can take a while to bake out — but they don't take forever. If it's been six months and you haven't seen any measurable return on your strategy, SEO experts say that's one of a few signs that it's time to hire new blood.

Maddy Osman

7 Skills Every PPC Marketer Needs (+6 Nice-to-Haves)

Sure, a PPC expert needs to know their way around Google Ads. But according to our panel of experts, PPC is bigger than any one tool — and any one search engine.

Rachel Cromidas

7 Signs It’s Time to Hire a Freelance Content Marketer

If you’re publishing content, but no one’s reading it — that’s a sign you might need a content marketer. Even in less dire situations, their mix of strategic thinking, writing chops and distribution savvy can be exactly what you need to grow.

Kelsey Donk

5 Signs It’s Time to Hire a (New!) PPC Expert

How do you know if your PPC strategy needs new leadership behind the wheel? We asked three experts in the field for signs your current team isn't cutting it.

Rachel Cromidas

6 Signs It’s Time to Hire an Email Marketer

If your emails are going to spam... that's a pretty strong sign. But there are subtler signs an expert could take your email program to "the next level of growth," according to our panel of experts.

Kelsey Donk

5 Signs It’s Time To Hire a Social Media Manager

"People spend all day, every day" on social media platforms. But too many companies still treat organic social like a hobby, instead of a pillar of digital marketing.

Maddy Osman

6 Reasons Not to Hire a Marketing Generalist in 2022

The age-old specialist vs. generalist debate is especially popular in the marketing industry. This article explains why specialists are the smarter option.

Camille Trent

How to Build a Powerful Marketing Team From Scratch

Building a marketing team is hard. To make it easier, we rounded up example team structures from marketing thought leader Gary Vee, Privy CMO Dave Gerhardt, and more.

Camille Trent

How to Hire & Manage Freelancers, According to Experts

Do you follow standard procedures when managing freelancers, or do you wing it? These tips will help you set up repeatable processes for working with freelancers — from kickoff questions to onboarding assets.

Camille Trent

Marketing Freelancer, Agency or Full-Time Hire: Which Is for You? [Quiz]

We dug into the pros and cons of each type of marketing talent. Yep, even freelancers — our specialty. And if all these tradeoffs just make you feel more indecisive, the quiz at the end will help!

Mae Rice

You Need To Adapt Your Business Model To The Moment—Here’s How

2020 looks a lot different than anyone expected, so it's important to adapt your business model to the changing times. Here are a few tips on how to do so.

By Raisin Bread Editors

In the Coronaconomy, Freelancers Are Trumping Agencies. Here’s Why...

Are freelancers the future of marketing? Not for every role, but for a lot of them the answer is a solid: yes. Here is why companies are breaking up with their agencies now more than ever.

By Raisin Bread Editors

Not Used To Working From Home? Here Are 7 Of Our Best Tried-And-Test Strategies For Staying Productive

COVID-19 has employees working from home, and many will not return the office for quite some time. Here are a few tips for being productive when remote.

By Raisin Bread Editors

Remote Work Will Remain A Strength After The Pandemic: Why & How Your Business Can Best Benefit

Has coronavirus made our workforce more remote-friendly than ever before? Learn about pivoting to a work-from-home model and the benefit to your employees.

Courtney Grace

Your Guide To Setting Expectations And Goals With Your Freelancer Marketer

Have you set expectations with our marketing freelancers yet? Learn how to have important conversations with your freelancers around goals and processes.

By Raisin Bread Editors

The 6 Big Ways a Social Strategy Helps Your Business Level-Up

Social media is a powerful marketing tool — when used correctly. Here are six big ways to improve the social media strategy for the health and viability of your business and brand.

Rebekah Roberson

6 Crucial Things Successful Freelance Marketers Do

If you're a marketing expert looking to pivot into freelancing, here are six things that great freelance marketers do to create successful partnerships, happy clients, and more.

Kat Ambrose

E-Comm Essentials: Why You Need a CRO Strategy ASAP

What do you know about conversion rate optimization? Anyone in the e-commerce world needs to know this phrase and practice it regularly. Read on to learn more.

Ryan Spada