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Jenny Martin
Rana Bano
Althea Storm
Kachi Eloka
Chris Toy
Jake Madoff
"Do we need a CMO?" isn't a yes or no question. Some startups don't need a full-time CMO — but if they're struggling with things like strategy or agency management, a fractional CMOs could save the day.
Matt Ellis
With its own SEO best practices and image guidelines, Amazon is a tough channel to DIY. An expert Amazon marketer can set up your store and kickstart your sales, fast— here's why, when and how to hire them.
Amazon is poised to make $16B in ad revenue this year. But it's a quirky platform, with its own unique search algorithm, PPC ads and more. Here's what a marketer should know to grow your presence in The Everything Store.
Maddy Osman
Should you hire a brand marketer before or after a product launch? Should they pave the way for a growth marketer — or vice versa? We asked a panel of experts when (and how!) to hire this key role.
Steve Relyea
Paid social is a powerful growth engine, and there are a few key signs you’re not making the most of it. For example: If you’re routinely breaking the 80/20 rule, you’re probably wasting money.
SEO results can take a while to bake out — but they don't take forever. If it's been six months and you haven't seen any measurable return on your strategy, SEO experts say that's one of a few signs that it's time to hire new blood.
Google's search algorithm is a black box, which makes it hard for a layperson to know if a self-proclaimed SEO expert knows their stuff. So we got industry insiders to list the essential SEO skills.