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Marketing Operations
3 Enterprise Marketing Pros on How Billion-Dollar Companies Do Marketing
Enterprise-scale companies have massive budgets — and a lot to lose. How does that impact their marketing teams? We asked alums of Adobe, IBM and EA Sports to give us the inside scoop.
Maddy OsmanMarketing Operations for Startups: The Ultimate Guide
At a startup, "marketing operations" isn't usually in anyone's job title, but marketing still needs to run efficiently. How do you know if it does — and if it doesn't, how do you level up operationally? We asked three experts.
Mae Rice5 Notes on Hiring and Retaining Marketers from Kat Cole, President of Athletic Greens
Kat Cole has hired marketers at an enterprise — Focus Brands, Cinnabon's and ~6,800 other brands' parent company — and she’s about to do the same at a nutrition startup. Here’s what she’s learned.
Mike ThomasThe Great Resignation? More Like the Freelance Revolution [Report]
Many marketers have quit their jobs this year, and according to our survey of 600+ marketing decision-makers, organizations are adapting — and thriving! — by hiring freelance marketers.
Mae Rice