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Marketing Operations
5 Notes on Hiring and Retaining Marketers from Kat Cole, President of Athletic Greens
Kat Cole has hired marketers at an enterprise — Focus Brands, Cinnabon's and ~6,800 other brands' parent company — and she’s about to do the same at a nutrition startup. Here’s what she’s learned.
Mike ThomasThe Great Resignation? More Like the Freelance Revolution [Report]
Many marketers have quit their jobs this year, and according to our survey of 600+ marketing decision-makers, organizations are adapting — and thriving! — by hiring freelance marketers.
Mae Rice5 Dos and Don’ts of Startup Marketing Ops From the Founder of Maven
Gagan Biyani has co-founded three startups in edtech and logistics: Udemy, Sprig, and most recently, Maven. Here are some field-tested marketing strategies at the core of everything he does.
Mike ThomasHow the Eventbrite Marketing Org Scaled from One Hire to a 60-Person Team
In the past decade, Eventbrite’s marketing org has both expanded and merged, forming a unique org structure. MarketerHire talked to Eventbrite’s CMO and CPO to learn how they hire and manage a cross-functional team.
Kelsey Donk