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Marketing Operations
How Complex Networks’ EVP of Marketing Builds Teams to Scale Linear Commerce
When Jonathan Hunt started at Complex Networks, it was a hybrid media, tech and e-commerce organization. Here's how he structures and managed the marketing team to scale that model.
Tracey Wallace6 Tips for Scaling Your Marketing Team from ShipBob’s CMO
Casey Armstrong has learned a few things leading ShipBob's marketing team. For example: don't chase "shiny pennies," don't work all night, and do let full-time employees lean on freelancers when they hit bandwidth.
Tracey WallaceIntroducing MarketerHire for Agencies
We're launching a new solution: MarketerHire for Agencies. Our CEO, Chris Toy, explains its origin story, why we're launching it now and how it's going to transform agency staffing.
Chris ToyA Marketing Leader’s Guide to Defining Roles, From Forbes' CMO & VP of Corporate Development
Forbes CMO Lynn Schlesinger and VP Taha Ahmed work at the same company — but they structure their teams differently. One goal they share? Clearly-defined roles for their direct reports.
Tracey Wallace