hire marketersapply as a freelancer
InterviewsExplainersHiring & ManagingTrends
MarketerLive

Marketing Operations

Email & SMS Marketing
Explainers

Mailchimp Instructional: How this one-stop ESP can boost your marketing efforts

Jami Turnage
Marketing Operations

3 Enterprise Marketing Pros on How Billion-Dollar Companies Do Marketing

Enterprise-scale companies have massive budgets — and a lot to lose. How does that impact their marketing teams? We asked alums of Adobe, IBM and EA Sports to give us the inside scoop.
Maddy Osman
Marketing Operations

Marketing Operations for Startups: The Ultimate Guide

At a startup, "marketing operations" isn't usually in anyone's job title, but marketing still needs to run efficiently. How do you know if it does — and if it doesn't, how do you level up operationally? We asked three experts.
Mae Rice
Marketing Operations

5 Notes on Hiring and Retaining Marketers from Kat Cole, President of Athletic Greens

Kat Cole has hired marketers at an enterprise — Focus Brands, Cinnabon's and ~6,800 other brands' parent company — and she’s about to do the same at a nutrition startup. Here’s what she’s learned.
Mike Thomas

More from

Marketing Operations

Marketing Operations

The Great Resignation? More Like the Freelance Revolution [Report]

Many marketers have quit their jobs this year, and according to our survey of 600+ marketing decision-makers, organizations are adapting — and thriving! — by hiring freelance marketers.

Mae Rice

Marketing Operations

5 Dos and Don’ts of Startup Marketing Ops From the Founder of Maven

Gagan Biyani has co-founded three startups in edtech and logistics: Udemy, Sprig, and most recently, Maven. Here are some field-tested marketing strategies at the core of everything he does.

Mike Thomas

Marketing Operations

How the Eventbrite Marketing Org Scaled from One Hire to a 60-Person Team

In the past decade, Eventbrite’s marketing org has both expanded and merged, forming a unique org structure. MarketerHire talked to Eventbrite’s CMO and CPO to learn how they hire and manage a cross-functional team.

Kelsey Donk

Marketing Operations

How to Build a Startup Marketing Team from 0, According to Nik Sharma

As CEO of Sharma Brands, Nik Sharma has worked with DTC startups from Brightland to Pill Club — and he has six tips for early-stage companies hiring marketers.

Rebecca Brill

Marketing Operations

How the CMO of Skillshare Built a High-Performing Brand-First Marketing Team

Forbes recently named Liana Douillet Guzmán one of the 50 most innovative CMOs working. One reason she deserves the title? She invested in brand — and freelancers — before it was cool.

Tracey Wallace

Marketing Operations

How Complex Networks’ EVP of Marketing Builds Teams to Scale Linear Commerce

When Jonathan Hunt started at Complex Networks, it was a hybrid media, tech and e-commerce organization. Here's how he structures and managed the marketing team to scale that model.

Tracey Wallace

Marketing Operations

6 Tips for Scaling Your Marketing Team from ShipBob’s CMO

Casey Armstrong has learned a few things leading ShipBob's marketing team. For example: don't chase "shiny pennies," don't work all night, and do let full-time employees lean on freelancers when they hit bandwidth.

Tracey Wallace

Marketing Operations

Introducing MarketerHire for Agencies

We're launching a new solution: MarketerHire for Agencies. Our CEO, Chris Toy, explains its origin story, why we're launching it now and how it's going to transform agency staffing.

Chris Toy

Marketing Operations

A Marketing Leader’s Guide to Defining Roles, From Forbes' CMO & VP of Corporate Development

Forbes CMO Lynn Schlesinger and VP Taha Ahmed work at the same company — but they structure their teams differently. One goal they share? Clearly-defined roles for their direct reports.

Tracey Wallace

Marketing Operations

How One Clorox Leader Uses Freelancers to Keep Marketing Teams Agile

Jackson Jeyanayagam took The Clorox Company's DTC organization from 0 to 60, literally— he scaled it 60 people over two years. How? Hint: Mixing freelancers and full-time hires.

Tracey Wallace

PPC Advertising
Explainers

34 Best PPC Tools, According to Top PPC Marketers

Google's Keyword Planner isn't the only PPC tool. These landing page builders, reporting apps and ad optimization tools deserve consideration in 2022.

Camille Trent

Marketing Operations

6 Reasons Not to Hire a Marketing Generalist in 2022

The age-old specialist vs. generalist debate is especially popular in the marketing industry. This article explains why specialists are the smarter option.

Camille Trent

Marketing Operations

How to Build a Powerful Marketing Team From Scratch

Building a marketing team is hard. To make it easier, we rounded up example team structures from marketing thought leader Gary Vee, Privy CMO Dave Gerhardt, and more.

Camille Trent

Marketing Operations

How to Hire & Manage Freelancers, According to Experts

Do you follow standard procedures when managing freelancers, or do you wing it? These tips will help you set up repeatable processes for working with freelancers — from kickoff questions to onboarding assets.

Camille Trent

Marketing Operations

Marketing Freelancer, Agency or Full-Time Hire: Which Is for You? [Quiz]

We dug into the pros and cons of each type of marketing talent. Yep, even freelancers — our specialty. And if all these tradeoffs just make you feel more indecisive, the quiz at the end will help!

Mae Rice

Marketing Operations

You Need To Adapt Your Business Model To The Moment—Here’s How

2020 looks a lot different than anyone expected, so it's important to adapt your business model to the changing times. Here are a few tips on how to do so.

By Raisin Bread Editors

Marketing Operations

In the Coronaconomy, Freelancers Are Trumping Agencies. Here’s Why...

Are freelancers the future of marketing? Not for every role, but for a lot of them the answer is a solid: yes. Here is why companies are breaking up with their agencies now more than ever.

By Raisin Bread Editors

Marketing Operations

Not Used To Working From Home? Here Are 7 Of Our Best Tried-And-Test Strategies For Staying Productive

COVID-19 has employees working from home, and many will not return the office for quite some time. Here are a few tips for being productive when remote.

By Raisin Bread Editors

Marketing Operations

Remote Work Will Remain A Strength After The Pandemic: Why & How Your Business Can Best Benefit

Has coronavirus made our workforce more remote-friendly than ever before? Learn about pivoting to a work-from-home model and the benefit to your employees.

Courtney Grace

Marketing Operations

Your Guide To Setting Expectations And Goals With Your Freelancer Marketer

Have you set expectations with our marketing freelancers yet? Learn how to have important conversations with your freelancers around goals and processes.

By Raisin Bread Editors