With its own SEO best practices and image guidelines, Amazon is a tough channel to DIY. An expert Amazon marketer can set up your store and kickstart your sales, fast— here's why, when and how to hire them.

Amazon is poised to make $16B in ad revenue this year. But it's a quirky platform, with its own unique search algorithm, PPC ads and more. Here's what a marketer should know to grow your presence in The Everything Store.