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Email deliverability, or the rate at which your emails arrive in inboxes, is vital to cultivating a valuable and lucrative audience list and getting the most out of your campaigns.
Over 30% of marketers seem to think email is an underrated channel for e-commerce marketing. But why is it undervalued, and how could marketing teams start using email to its full potential?
Email marketing tools can mean anything from full-blown email marketing platforms with CRMs and marketing automation to more specialized deliverability tools. This article walks through the best paid and free email marketing software in 2022.
If your emails are going to spam... that's a pretty strong sign. But there are subtler signs an expert could take your email program to "the next level of growth," according to our panel of experts.
Everyone can send an email, but expert email marketers can create lifecycle campaigns, write copy, automate strategically — and even dabble in deliverability.
“It’s much easier to find brands doing a bad job than brands doing a good job,” says Dan Oshinsky, who's launched newsletters for the New Yorker and BuzzFeed.
We asked email marketing experts Chase Dimond and Ellie Stamouli to talk us through the pros, cons and ideal use cases for these two leading email softwares.