How to Set Up Your New ESP

Chris Johnson

Ways to Increase Your Email Conversion Rates

Marissa Taffer

How to Structure an Effective Email Marketing Team

Ellie Stamouli

Google Analytics for Email Marketing

Jenny Tuckfelt

Email Marketing Analytics: 14 Must-Track Metrics

Jenny Tuckfelt

All Things Trigger Emails: 8 Great Examples, Best Practices, and How to Monitor Performance

Jenny Tuckfelt

Why Email Marketing Deserves Another Chance

Over 30% of marketers seem to think email is an underrated channel for e-commerce marketing. But why is it undervalued, and how could marketing teams start using email to its full potential?

Kelsey Donk

17 Best Email Marketing Tools in 2025

Email marketing tools can mean anything from full-blown email marketing platforms with CRMs and marketing automation to more specialized deliverability tools. This article walks through the best paid and free email marketing software in 20225

Camille Trent

7 Skills Expert Email Marketers Need (+4 Nice-to-Haves)

Everyone can send an email, but expert email marketers can create lifecycle campaigns, write copy, automate strategically — and even dabble in deliverability.

Kelsey Donk

What Marketers Get Wrong About Email, According to Media’s Newsletter Guru

“It’s much easier to find brands doing a bad job than brands doing a good job,” says Dan Oshinsky, who's launched newsletters for the New Yorker and BuzzFeed.

Mae Rice

12 Welcome Email Examples & Pro Tips: The Key to High Email Deliverability & Building an Audience

Welcome emails are powerful. They build your brand by building customer loyalty and affinity. And, they help your email deliverability, too. Here's 12 examples from brands of all kinds for your welcome email inspiration.

Courtney Grace

Klaviyo Vs Mailchimp: Which Email Marketing Platform is Best in 2025?

We asked email marketing experts Chase Dimond and Ellie Stamouli to talk us through the pros, cons and ideal use cases for these two leading email softwares.

Kelsey Donk