Paid Search Marketing
7 Skills Every PPC Marketer Needs (+6 Nice-to-Haves)
Sure, a PPC expert needs to know their way around Google Ads. But according to our panel of experts, PPC is bigger than any one tool — and any one search engine.
Rachel Cromidas35 Best PPC Tools, According to Top PPC Marketers
Google's Keyword Planner isn't the only PPC tool. These landing page builders, reporting apps and ad optimization tools deserve consideration in 2024.
Camille Trent