Paid Search Marketing
Why Do Ugly Ads Win?
We got the backstory on an ad that looked “cheap and not polished enough to run” to an agency founder — and now gets 50% of its account’s total spend.
Kelsey Donk7 Skills Every PPC Marketer Needs (+6 Nice-to-Haves)
Sure, a PPC expert needs to know their way around Google Ads. But according to our panel of experts, PPC is bigger than any one tool — and any one search engine.
Rachel CromidasHiring Trends Data: May 2021’s Paid Search Surge
Paid search is hot — and that extends beyond search engines to Amazon’s searchable e-commerce interface. Amazon marketers’ slice of our hiring pie doubled from April to May.
Mae Rice34 Best PPC Tools, According to Top PPC Marketers
Google's Keyword Planner isn't the only PPC tool. These landing page builders, reporting apps and ad optimization tools deserve consideration in 2023.
Camille Trent