Marketing Glossary

Marketing Glossary
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Metadata
M
Metrics
M
Micro Conversions
M
Micro Influencer
M
Micro moment
M
Mixpanel
M
Mobile app engagement
M
Monthly Active User (MAU)
M
Multi-Armed Bandit
M
MVT Testing
M
Native advertising
N
Net Promoter Score
N
% New Sessions
123
Newsfeed algorithm
N
Newsletters
N
No-follow
N
North Star Metric
N
Nurture Path
N
Objective-based advertising
O
Objective-based bidding
O
Off-Page SEO
O
Omnichannel
O
OMTM (One Metric That Matters)
O
Onboarding Processes
O
Onboarding Testing
O
On-Page SEO
O
OPA (Other People’s Audience)
O
Opportunity
O
Optimisation
O
Optimization
O
Organic reach
O
Organic Traffic
O
Outbound and Inbound
O
Out-stream advertising
O
Overfitting
O
Page like ads
P
Page likes
P
Pages / Session
P
Paid Advertising
P
Paid reach
P
Pareto Principle
P
Path to Purchase
P
Pay per click
P
Penetration
P
Performance Marketing
P
Persona Testing
P
Pinterest Ads
P
Pirate Metrics
P
Pixel
P
Pixel tracking
P
Placements
P
Playable ads
P
Podcasts
P
Post-click activity
P
Post engagement
P
PPC
P
Product ads
P
Product-Market Fit
P
Product Marketing
P
Product placement
P
Product promotion
P
Promoted accounts
P
Promoted hashtag
P
Promoted pins
P
Promoted posts
P
Promoted stories
P
Promoted tweets
P
Promotions
P
Prospecting
P
Publicity
P
Qualitative Data
Q
Quality Assurance
Q
Quantitative Data
Q
Quick Win
Q
Quora Ads
Q
Randomized Controlled Trial
R
Reach
R
Reactivation Campaigns
R
Recall
R
Recency
R
Reddit Ads
R
Referral Marketing
R
Referral Traffic
R
Regression
R
Retargeting
R
Retention Analysis
R
ROAS
R
ROI
R
Sales Pipeline
S
Sales Qualified Lead
S
Scarcity
S
Scheduling
S
Scraping
S
Scrum
S
SDK
S
Search Advertising
S
Search Engine Result Pages (SERP)
S
Segmentation
S
SEM (Search Engine Marketing)
S
Sentiment analysis
S
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