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Performance marketing is a type of marketing that is focused on measurable, quantifiable results. This means that performance marketing campaigns are designed to generate a specific action from the customer, and the success of the campaign is measured by the number of people who take that action. Performance marketing can be used to achieve a variety of different objectives, but it is most commonly used to drive sales or leads.
There are many benefits to using performance marketing, but the two most important are that it is highly effective and it is very efficient.
Performance marketing is effective because it is very targeted. Unlike other forms of marketing, such as brand advertising, performance marketing only reaches people who are already interested in what you are selling. This means that you are much more likely to get a sale or lead from a performance marketing campaign than from any other type of marketing.
Performance marketing is also very efficient. Because you only pay for results, you know that every dollar you spend on a performance marketing campaign is working for you. This is in contrast to other forms of marketing, where you may spend a lot of money on advertising but see very little return on your investment.
There are many different types of performance marketing, but the two most common are pay-per-click (PPC) and affiliate marketing.
Pay-per-click (PPC) is a type of performance marketing where you pay for each click on your ad. This means that you only pay when someone actually clicks on your ad and goes to your website. PPC is a very effective way to drive traffic to your website, but it can be expensive if you are not careful with your keywords.
Affiliate marketing is a type of performance marketing where you pay commissions to people who promote your products or services. This means that you only pay when someone actually buys something from you. Affiliate marketing is a very effective way to drive sales, but it can be difficult to find good affiliates.
The history of performance marketing can be traced back to the early days of online advertising. One of the first companies to use performance marketing was Google, who introduced the pay-per-click model in 1998. Since then, performance marketing has become increasingly popular, with more and more companies using it to drive sales and leads.
The future of performance marketing looks very bright. With more and more companies using it to drive sales and leads, performance marketing is only going to become more popular. Additionally, as technology advances, performance marketing will become even more effective and efficient.