What are micro conversions?
Micro conversions are small actions that a user takes on your website or app that indicate engagement and interest. They are generally lower-commitment than a macro conversion (such as making a purchase), but can still be valuable indicators of how well your product is resonating with your audience.
Why are micro conversions important?
While macro conversions (such as purchase) are obviously the ultimate goal, micro conversions can give you valuable insights into how users are engaging with your product. By tracking micro conversions, you can identify which areas of your product are working well and which could use improvement.
What are some examples of micro conversions?
Some examples of micro conversions include:
- Signing up for a newsletter
- Creating an account
- Adding an item to a shopping cart
- Downloading a PDF
- Playing a video
How can you measure micro conversions?
There are a few different ways to measure micro conversions:
- Google Analytics: You can track micro conversions using Google Analytics by setting up goals. Goals can be specific URLs that users reach, such as a thank you page after signing up for a newsletter, or can be based on engagement metrics, such as time on site or pages per session.
- Event tracking: You can also track micro conversions using event tracking, which is a more flexible way to track user engagement. With event tracking, you can track any kind of interaction on your website or app, such as clicks, video plays, or downloads.
- Heatmaps: Heatmaps are a visual way to see where users are clicking on your website or app. This can be helpful in identifying which areas of your product are getting the most engagement, and where users might be struggling to find what they're looking for.
How can you improve micro conversions?
There are a few different ways to improve micro conversions:
- Make it easy to sign up: If you want users to sign up for a newsletter or create an account, make sure the process is easy and straightforward. The fewer steps there are, the more likely users will be to complete the action.
- Add engaging content: If you want users to watch a video or download a PDF, make sure the content is high quality and engaging. Nobody wants to watch a boring video or read a dry PDF, so make sure your content is worth their time.
- Use strong calls to action: A strong call to action (CTA) can be the difference between a user taking an action or not. Make sure your CTAs are clear and concise, and that they stand out from the rest of your content.